{"id":15099,"date":"2026-08-20T11:14:59","date_gmt":"2026-08-20T09:14:59","guid":{"rendered":"https:\/\/topdigital.com.ua\/bez-kategoriyi\/vytvoreni-prodejni-vstupni-stranky-pro-kurzy-jak-webova-stranka-prevadi-navstevnost-na-prodej\/"},"modified":"2026-08-20T11:14:59","modified_gmt":"2026-08-20T09:14:59","slug":"vytvoreni-prodejni-vstupni-stranky-pro-kurzy-jak-webova-stranka-prevadi-navstevnost-na-prodej","status":"publish","type":"post","link":"https:\/\/topdigital.com.ua\/cs\/blog\/vytvoreni-prodejni-vstupni-stranky-pro-kurzy-jak-webova-stranka-prevadi-navstevnost-na-prodej\/","title":{"rendered":"Vytvo\u0159en\u00ed prodejn\u00ed vstupn\u00ed str\u00e1nky pro kurzy: jak webov\u00e1 str\u00e1nka p\u0159ev\u00e1d\u00ed n\u00e1v\u0161t\u011bvnost na prodej"},"content":{"rendered":"<p>Online kurzy, \u0161kolic\u00ed programy, maratony a origin\u00e1ln\u00ed vzd\u011bl\u00e1vac\u00ed produkty vy\u017eaduj\u00ed v\u00edce ne\u017e jen kr\u00e1sn\u00e9 webov\u00e9 str\u00e1nky. Hlavn\u00edm \u00fakolem vstupn\u00ed str\u00e1nky je <strong>p\u0159esv\u011bd\u010dit potenci\u00e1ln\u00edho studenta k c\u00edlen\u00e9 akci: zanechat p\u0159ihl\u00e1\u0161ku, zakoupit kurz, p\u0159ihl\u00e1sit se na konzultaci nebo zaplatit \u0161koln\u00e9<\/strong>.<\/p>\n<p>Proto je prodejn\u00ed vstupn\u00ed str\u00e1nka pro kurzy kombinac\u00ed marketingu, copywritingu, UX\/UI designu, psychologie prodeje a technick\u00e9 implementace.<\/p>\n<p>V TOP DIGITAL vytv\u00e1\u0159\u00edme landing pages nikoli na principu \u201eud\u011blejme kr\u00e1sn\u00fd web\u201c, ale s orientac\u00ed na hlavn\u00ed obchodn\u00ed v\u00fdsledek &#8211; <strong>p\u0159em\u011bna n\u00e1v\u0161t\u011bvn\u00edka na potenci\u00e1ln\u00edho nebo skute\u010dn\u00e9ho z\u00e1kazn\u00edka<\/strong>.<\/p>\n<h3>Co je to prodejn\u00ed vstupn\u00ed str\u00e1nka pro kurz?<\/h3>\n<p>Vstupn\u00ed str\u00e1nka je jednostr\u00e1nkov\u00fd web vytvo\u0159en\u00fd pro konkr\u00e9tn\u00ed nab\u00eddku.<\/p>\n<p>Vzd\u011bl\u00e1vac\u00ed produkt by m\u011bl odpov\u00eddat na hlavn\u00ed ot\u00e1zky potenci\u00e1ln\u00edho studenta:<\/p>\n<ul>\n<li>Co je tohle za kurz?<\/li>\n<li>Pro koho je to ur\u010deno?<\/li>\n<li>Jak\u00fd probl\u00e9m to pom\u016f\u017ee vy\u0159e\u0161it?<\/li>\n<li>Jak\u00fd v\u00fdsledek student dos\u00e1hne?<\/li>\n<li>Kdo je autorem?<\/li>\n<li>Co je sou\u010d\u00e1st\u00ed programu?<\/li>\n<li>Jak dlouho trv\u00e1 \u0161kolen\u00ed?<\/li>\n<li>Jak prob\u00edhaj\u00ed hodiny?<\/li>\n<li>Kolik to stoj\u00ed?<\/li>\n<li>Pro\u010d se vyplat\u00ed koupit si pr\u00e1v\u011b tento kurz?<\/li>\n<li>Pro\u010d byste m\u011bli v\u011b\u0159it autorovi?<\/li>\n<\/ul>\n<p>Pokud str\u00e1nka na tyto ot\u00e1zky odpov\u00ed a spr\u00e1vn\u011b navede u\u017eivatele k c\u00edlov\u00e9 akci, funguje jako plnohodnotn\u00fd prodejce.<\/p>\n<h3>Pro\u010d kurz pot\u0159ebuje prodejn\u00ed vstupn\u00ed str\u00e1nku?<\/h3>\n<p>Reklama m\u016f\u017ee na webov\u00e9 str\u00e1nky p\u0159iv\u00e9st tis\u00edce lid\u00ed, ale samotn\u00e1 n\u00e1v\u0161t\u011bvnost neznamen\u00e1 prodej.<\/p>\n<p>Nap\u0159\u00edklad u\u017eivatel vid\u011bl reklamu na kurz na Instagramu nebo TikToku, za\u010dal se o ni zaj\u00edmat a nav\u0161t\u00edvil webov\u00e9 str\u00e1nky. Pot\u00e9 vyhodnotil:<\/p>\n<p><strong>&quot;Pom\u016f\u017ee mi tohle?&quot;<\/strong><\/p>\n<p><strong>&quot;Stoj\u00ed ten kurz za ty pen\u00edze?&quot;<\/strong><\/p>\n<p><strong>\u201eD\u00e1 se autorovi v\u011b\u0159it?\u201c<\/strong><\/p>\n<p><strong>&quot;Jak\u00fd konkr\u00e9tn\u00ed v\u00fdsledek dos\u00e1hnu?&quot;<\/strong><\/p>\n<p>Pokud str\u00e1nka nenab\u00edz\u00ed jasn\u00e9 odpov\u011bdi, u\u017eivatel kartu jednodu\u0161e zav\u0159e.<\/p>\n<p>Proto by vstupn\u00ed str\u00e1nka m\u011bla navazovat na pr\u00e1ci reklamy a logicky v\u00e9st \u010dlov\u011bka od prvotn\u00edho z\u00e1jmu k rozhodnut\u00ed o koupi.<\/p>\n<h3>Jak\u00e1 by m\u011bla b\u00fdt struktura prodejn\u00ed vstupn\u00ed str\u00e1nky?<\/h3>\n<p>Struktura z\u00e1vis\u00ed na produktu, publiku a cen\u011b kurzu. U v\u011bt\u0161iny vzd\u011bl\u00e1vac\u00edch produkt\u016f v\u0161ak m\u016f\u017eete pou\u017e\u00edt osv\u011bd\u010denou logiku pro tvorbu str\u00e1nek.<\/p>\n<h4>1. Prvn\u00ed obrazovka<\/h4>\n<p>Prvn\u00ed obrazovka je nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1st\u00ed vstupn\u00ed str\u00e1nky.<\/p>\n<p>U\u017eivatel by m\u011bl t\u00e9m\u011b\u0159 okam\u017eit\u011b pochopit:<\/p>\n<p><strong>co se prod\u00e1v\u00e1 + pro koho + jak\u00fd je v\u00fdsledek + co je t\u0159eba ud\u011blat d\u00e1l.<\/strong><\/p>\n<p>Prvn\u00ed obrazovka m\u016f\u017ee obsahovat:<\/p>\n<ul>\n<li>n\u00e1zev kurzu;<\/li>\n<li>siln\u00fd titulek;<\/li>\n<li>kr\u00e1tk\u00fd popis;<\/li>\n<li>kl\u00ed\u010dov\u00e1 v\u00fdhoda;<\/li>\n<li>datum zah\u00e1jen\u00ed;<\/li>\n<li>n\u00e1klady nebo podm\u00ednky \u00fa\u010dasti;<\/li>\n<li>Tla\u010d\u00edtko \u201eZapsat se\u201c, \u201eZakoupit kurz\u201c nebo \u201eZ\u00edskat program\u201c.<\/li>\n<\/ul>\n<p>Nep\u0159et\u011b\u017eujte prvn\u00ed obrazovku velk\u00fdm mno\u017estv\u00edm textu.<\/p>\n<p>Jeho \u00fakolem je <strong>zaujmout a motivovat k dal\u0161\u00edmu sledov\u00e1n\u00ed<\/strong>.<\/p>\n<h3>2. Probl\u00e9m potenci\u00e1ln\u00edho studenta<\/h3>\n<p>Lid\u00e9 si nekupuj\u00ed lekce, videa a PDF soubory.<\/p>\n<p>Koup\u00ed si \u0159e\u0161en\u00ed sv\u00e9ho probl\u00e9mu.<\/p>\n<p>Proto je d\u016fle\u017eit\u00e9 na vstupn\u00ed str\u00e1nce uk\u00e1zat, \u017ee rozum\u00edte situaci potenci\u00e1ln\u00edho klienta.<\/p>\n<p>Nap\u0159\u00edklad:<\/p>\n<ul>\n<li>nev\u00edte, jak naj\u00edt sv\u00e9 prvn\u00ed klienty;<\/li>\n<li>utr\u00e1c\u00edte pen\u00edze za reklamu bez v\u00fdsledk\u016f;<\/li>\n<li>Nev\u00edte, jak prod\u00e1vat sv\u00e9 slu\u017eby;<\/li>\n<li>Boj\u00edte se zv\u00fd\u0161it cenu?<\/li>\n<li>chcete p\u0159ej\u00edt na novou profesi;<\/li>\n<li>Nev\u00edte, kde za\u010d\u00edt s vlastn\u00edm podnik\u00e1n\u00edm.<\/li>\n<\/ul>\n<p>Kdy\u017e se \u010dlov\u011bk v popisu probl\u00e9mu pozn\u00e1, p\u0159e\u010dte si n\u00e1sledn\u00fd n\u00e1vrh mnohem pozorn\u011bji.<\/p>\n<h3>3. \u0158e\u0161en\u00edm je v\u00e1\u0161 kurz<\/h3>\n<p>Po demonstraci probl\u00e9mu je nutn\u00e9 uk\u00e1zat \u0159e\u0161en\u00ed.<\/p>\n<p>Je d\u016fle\u017eit\u00e9 zde vysv\u011btlit:<\/p>\n<p><strong>Jak p\u0159esn\u011b kurz pom\u016f\u017ee situaci zm\u011bnit?<\/strong><\/p>\n<p>Nap\u0159\u00edklad:<\/p>\n<p>V kurzu se krok za krokem nau\u010d\u00edte, jak vytvo\u0159it nab\u00eddku, naj\u00edt sv\u00e9 publikum, spustit prodej a vybudovat syst\u00e9m pro z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n<p>D\u016fle\u017eit\u00e9 je prod\u00e1vat ne samotn\u00fd proces u\u010den\u00ed, ale <strong>v\u00fdsledek, ke kter\u00e9mu to vede<\/strong>.<\/p>\n<h3>4. Pro koho je tento kurz ur\u010den?<\/h3>\n<p>Potenci\u00e1ln\u00ed student si mus\u00ed ujasnit, zda je pro n\u011bj dan\u00fd program vhodn\u00fd.<\/p>\n<p>Lze popsat n\u011bkolik typick\u00fdch kategori\u00ed:<\/p>\n<p><strong>Kurz je pro v\u00e1s vhodn\u00fd, pokud:<\/strong><\/p>\n<ul>\n<li>za\u010d\u00edn\u00e1te se u\u010dit nov\u00e9mu povol\u00e1n\u00ed;<\/li>\n<li>ji\u017e pracujete, ale chcete si zlep\u0161it kvalifikaci;<\/li>\n<li>cht\u011bj\u00ed zv\u00fd\u0161it p\u0159\u00edjem;<\/li>\n<li>Pl\u00e1nujete spustit vlastn\u00ed projekt?<\/li>\n<li>cht\u011bj\u00ed z\u00edskat praktick\u00e9 dovednosti;<\/li>\n<li>hled\u00e1n\u00ed systematick\u00e9ho p\u0159\u00edstupu m\u00edsto chaotick\u00e9ho u\u010den\u00ed.<\/li>\n<\/ul>\n<p>Je tak\u00e9 u\u017eite\u010dn\u00e9 up\u0159\u00edmn\u011b uv\u00e9st, pro koho je kurz ur\u010den. <strong>nebude fungovat<\/strong>To pom\u00e1h\u00e1 budovat d\u016fv\u011bru a odstra\u0148ovat irelevantn\u00ed publikum.<\/p>\n<h3>5. V\u00fdsledky u\u010den\u00ed<\/h3>\n<p>Jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch blok\u016f vstupn\u00ed str\u00e1nky.<\/p>\n<p>Nejen:<\/p>\n<p>&quot;12 video lekc\u00ed, 5 modul\u016f, 20 praktick\u00fdch \u00fakol\u016f.&quot;<\/p>\n<p>A:<\/p>\n<p>&quot;Po pro\u0161kolen\u00ed budete schopni samostatn\u011b vytvo\u0159it reklamn\u00ed kampa\u0148, identifikovat c\u00edlovou skupinu a vybudovat prodejn\u00ed trycht\u00fd\u0159.&quot;<\/p>\n<p>Je d\u016fle\u017eit\u00e9, aby \u010dlov\u011bk pochopil, <strong>co bude um\u011bt po absolvov\u00e1n\u00ed kurzu<\/strong>.<\/p>\n<p>Proto je t\u0159eba program p\u0159elo\u017eit z jazyka charakteristik do jazyka v\u00fdhod.<\/p>\n<h3>6. Program kurzu<\/h3>\n<p>D\u00e1le je nutn\u00e9 uk\u00e1zat, co p\u0159esn\u011b je sou\u010d\u00e1st\u00ed \u0161kolen\u00ed.<\/p>\n<p>Nap\u0159\u00edklad:<\/p>\n<h4>Modul 1. Strategie<\/h4>\n<ul>\n<li>definov\u00e1n\u00ed c\u00edlov\u00e9 skupiny;<\/li>\n<li>anal\u00fdza konkurence;<\/li>\n<li>um\u00edst\u011bn\u00ed.<\/li>\n<\/ul>\n<h4>Modul 2. Tvorba produkt\u016f<\/h4>\n<ul>\n<li>tvorba n\u00e1vrhu;<\/li>\n<li>struktura kurzu;<\/li>\n<li>obaly vzd\u011bl\u00e1vac\u00edch produkt\u016f.<\/li>\n<\/ul>\n<h4>Modul 3. Prodej<\/h4>\n<ul>\n<li>pr\u00e1ce s n\u00e1mitkami;<\/li>\n<li>prodejn\u00ed sc\u00e9n\u00e1\u0159e;<\/li>\n<li>komunikace s potenci\u00e1ln\u00edmi klienty.<\/li>\n<\/ul>\n<p>Tento form\u00e1t pom\u00e1h\u00e1 potenci\u00e1ln\u00edmu studentovi pochopit rozsah a hodnotu u\u010den\u00ed.<\/p>\n<h3>7. Autor kurzu<\/h3>\n<p>Tento blok je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00fd pro v\u00fdvojov\u00e9 programy.<\/p>\n<p>\u010clov\u011bk si nekupuje jen informace. Kupuje si <strong>odbornost autora<\/strong>.<\/p>\n<p>Proto je nutn\u00e9 uk\u00e1zat:<\/p>\n<ul>\n<li>za\u017e\u00edt;<\/li>\n<li>profesn\u00ed \u00fasp\u011bchy;<\/li>\n<li>po\u010det klient\u016f nebo student\u016f;<\/li>\n<li>realizovan\u00e9 projekty;<\/li>\n<li>certifikace;<\/li>\n<li>publikace;<\/li>\n<li>p\u0159\u00edpady;<\/li>\n<li>dal\u0161\u00ed d\u016fkazy o zp\u016fsobilosti.<\/li>\n<\/ul>\n<p>Autorsk\u00e1 fotografie mus\u00ed b\u00fdt vysok\u00e9 kvality a odpov\u00eddat um\u00edst\u011bn\u00ed kurzu.<\/p>\n<h3>8. Recenze a p\u0159\u00edpady<\/h3>\n<p>Recenze pom\u00e1haj\u00ed zm\u00edrnit pochybnosti potenci\u00e1ln\u00edho kupce.<\/p>\n<p>Obzvl\u00e1\u0161t\u011b cenn\u00e9 nejsou jen fr\u00e1ze:<\/p>\n<p>&quot;Kurz se mi moc l\u00edbil!&quot;<\/p>\n<p>a konkr\u00e9tn\u00ed v\u00fdsledky:<\/p>\n<p>\u201eP\u0159ed \u0161kolen\u00edm jsem nemohl naj\u00edt sv\u00e9 prvn\u00ed klienty. Po absolvov\u00e1n\u00ed kurzu jsem vytvo\u0159il n\u00e1vrh a b\u011bhem prvn\u00edho m\u011bs\u00edce jsem obdr\u017eel 7 \u017e\u00e1dost\u00ed.\u201c<\/p>\n<p>Videorecenze, sn\u00edmky obrazovky skute\u010dn\u00fdch v\u00fdsledk\u016f a podrobn\u00e9 p\u0159\u00edpady funguj\u00ed je\u0161t\u011b l\u00e9pe.<\/p>\n<h3>9. Tarify<\/h3>\n<p>Pokud m\u00e1 kurz v\u00edce bal\u00ed\u010dk\u016f, lze je prezentovat ve form\u00e1tu srovn\u00e1n\u00ed.<\/p>\n<p>Nap\u0159\u00edklad:<\/p>\n<h4>B\u00e1ze<\/h4>\n<ul>\n<li>p\u0159\u00edstup k lekc\u00edm;<\/li>\n<li>materi\u00e1ly;<\/li>\n<li>dom\u00e1c\u00ed \u00fakol.<\/li>\n<\/ul>\n<h4>Norma<\/h4>\n<ul>\n<li>p\u0159\u00edstup k lekc\u00edm;<\/li>\n<li>materi\u00e1ly;<\/li>\n<li>dom\u00e1c\u00ed \u00fakol;<\/li>\n<li>inspekce prac\u00ed.<\/li>\n<\/ul>\n<h4>VIP<\/h4>\n<ul>\n<li>cel\u00fd kurz;<\/li>\n<li>kontrola \u00fakol\u016f;<\/li>\n<li>skupinov\u00e9 konzultace;<\/li>\n<li>osobn\u00ed podpora autora.<\/li>\n<\/ul>\n<p>Potenci\u00e1ln\u00ed klient mus\u00ed jasn\u011b vid\u011bt, <strong>co za sv\u00e9 pen\u00edze dostane<\/strong>.<\/p>\n<h3>10. \u0158e\u0161en\u00ed n\u00e1mitek<\/h3>\n<p>I kdy\u017e je kurz zaj\u00edmav\u00fd, \u010dlov\u011bk m\u016f\u017ee m\u00edt pochybnosti:<\/p>\n<ul>\n<li>&quot;Nem\u00e1m \u010das.&quot;<\/li>\n<li>&quot;Jsem nov\u00e1\u010dek.&quot;<\/li>\n<li>&quot;Kurzy jsem u\u017e absolvoval\/a.&quot;<\/li>\n<li>&quot;Je to drah\u00e9.&quot;<\/li>\n<li>&quot;Co kdy\u017e se mi to nepoda\u0159\u00ed?&quot;<\/li>\n<li>&quot;Bude tam podpora?&quot;<\/li>\n<li>&quot;Budu si moci v\u00fdsledek vyhledat online?&quot;<\/li>\n<\/ul>\n<p>Dobr\u00e1 vstupn\u00ed str\u00e1nka by m\u011bla takov\u00e9 ot\u00e1zky p\u0159edv\u00eddat a poskytovat na n\u011b odpov\u011bdi.<\/p>\n<p>Toto je jeden z d\u016fle\u017eit\u00fdch prvk\u016f konverze.<\/p>\n<h3>11. \u010casto kladen\u00e9 ot\u00e1zky \u2013 odpov\u011bdi na \u010dasto kladen\u00e9 ot\u00e1zky<\/h3>\n<p>Blok \u010casto kladen\u00e9 ot\u00e1zky v\u00e1m umo\u017e\u0148uje objasnit dal\u0161\u00ed ot\u00e1zky.<\/p>\n<p>Nap\u0159\u00edklad:<\/p>\n<p><strong>Jak dlouho kurz trv\u00e1?<\/strong><\/p>\n<p><strong>Mohu se \u0161kolen\u00ed z\u00fa\u010dastnit v \u010dase, kter\u00fd mi vyhovuje?<\/strong><\/p>\n<p><strong>Bude po dokon\u010den\u00ed p\u0159\u00edstup k materi\u00e1l\u016fm?<\/strong><\/p>\n<p><strong>Je kurz vhodn\u00fd pro za\u010d\u00e1te\u010dn\u00edky?<\/strong><\/p>\n<p><strong>Mohu platit ve spl\u00e1tk\u00e1ch?<\/strong><\/p>\n<p><strong>Bude k dispozici certifik\u00e1t?<\/strong><\/p>\n<p>\u010c\u00edm dra\u017e\u0161\u00ed je produkt, t\u00edm d\u016fle\u017eit\u011bj\u0161\u00ed mohou b\u00fdt takov\u00e9 detaily.<\/p>\n<h3>12. V\u00fdzva k akci<\/h3>\n<p>Vstupn\u00ed str\u00e1nka by m\u011bla u\u017eivatele pravideln\u011b v\u00e9st k c\u00edlov\u00e9 akci.<\/p>\n<p>Mohou to b\u00fdt tla\u010d\u00edtka:<\/p>\n<ul>\n<li>&quot;Zapsat se do kurzu&quot;;<\/li>\n<li>&quot;Kurz n\u00e1kupu&quot;;<\/li>\n<li>&quot;St\u00e1hnout program&quot;;<\/li>\n<li>&quot;Rezervujte si m\u00edsto&quot;;<\/li>\n<li>&quot;Domluvte si konzultaci.&quot;<\/li>\n<\/ul>\n<p>Tla\u010d\u00edtko by m\u011blo b\u00fdt samovysv\u011btluj\u00edc\u00ed. U\u017eivatel by nem\u011bl muset h\u00e1dat, co se stane po kliknut\u00ed.<\/p>\n<h3>Pro\u010d je design vstupn\u00ed str\u00e1nky d\u016fle\u017eit\u00fd?<\/h3>\n<p>Prod\u00e1vaj\u00edc\u00ed webov\u00e1 str\u00e1nka nen\u00ed jen text na str\u00e1nce.<\/p>\n<p>Vizu\u00e1ln\u00ed prezentace ovliv\u0148uje vn\u00edm\u00e1n\u00ed produktu a d\u016fv\u011bru v n\u011bj.<\/p>\n<p>N\u00e1vrh by m\u011bl:<\/p>\n<ul>\n<li>odpov\u00eddat um\u00edst\u011bn\u00ed h\u0159i\u0161t\u011b;<\/li>\n<li>zd\u016fraz\u0148ovat odbornost;<\/li>\n<li>informace o struktu\u0159e;<\/li>\n<li>zv\u00fdraznit d\u016fle\u017eit\u00e9 prvky;<\/li>\n<li>zjednodu\u0161it navigaci;<\/li>\n<li>spr\u00e1vn\u011b nasm\u011brovat pozornost u\u017eivatele;<\/li>\n<li>funguj\u00ed dob\u0159e na chytr\u00fdch telefonech.<\/li>\n<\/ul>\n<p>Obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 <strong>mobiln\u00ed verze<\/strong>, proto\u017ee zna\u010dn\u00e1 \u010d\u00e1st n\u00e1v\u0161t\u011bvnosti vzd\u011bl\u00e1vac\u00edch produkt\u016f m\u016f\u017ee poch\u00e1zet ze soci\u00e1ln\u00edch s\u00edt\u00ed, konkr\u00e9tn\u011b z mobiln\u00edch za\u0159\u00edzen\u00ed.<\/p>\n<h3>UX\/UI pro prodejn\u00ed vstupn\u00ed str\u00e1nku<\/h3>\n<p>UX je u\u017eivatelsk\u00e1 zku\u0161enost p\u0159i interakci s webem.<\/p>\n<p>Pokud \u010dlov\u011bk nem\u016f\u017ee rychle naj\u00edt aplikaci, cenu nebo tla\u010d\u00edtko pro registraci, m\u016f\u017ee to negativn\u011b ovlivnit konverzi.<\/p>\n<p>Proto b\u011bhem v\u00fdvoje zva\u017eujeme:<\/p>\n<ul>\n<li>blokov\u00e1 logika;<\/li>\n<li>informa\u010dn\u00ed p\u0159\u00edkaz;<\/li>\n<li>navigace;<\/li>\n<li>um\u00edst\u011bn\u00ed tla\u010d\u00edtka;<\/li>\n<li>formul\u00e1\u0159e;<\/li>\n<li>mobiln\u00ed adaptace;<\/li>\n<li>rychlost interakce s webem.<\/li>\n<\/ul>\n<p><strong>Ka\u017ed\u00fd blok mus\u00ed v rozhodovac\u00edm procesu plnit specifickou funkci.<\/strong><\/p>\n<h3>Vstupn\u00ed str\u00e1nka mus\u00ed souviset s reklamou<\/h3>\n<p>Jednou z d\u016fle\u017eit\u00fdch v\u00fdhod profesion\u00e1ln\u00edho p\u0159\u00edstupu je vytvo\u0159en\u00ed spojen\u00ed:<\/p>\n<p><strong>reklama \u2192 vstupn\u00ed str\u00e1nka \u2192 aplikace\/platba \u2192 analytika.<\/strong><\/p>\n<p>Nap\u0159\u00edklad pokud v reklam\u011b slibujeme:<\/p>\n<p>\u201eNau\u010d\u00edme v\u00e1s, jak spou\u0161t\u011bt reklamy na Instagramu za 30 dn\u00ed\u201c<\/p>\n<p>Tuto p\u0159esnou nab\u00eddku by m\u011bl \u010dlov\u011bk vid\u011bt na vstupn\u00ed str\u00e1nce.<\/p>\n<p>Pokud reklama \u0159\u00edk\u00e1 jednu v\u011bc a web se u\u017eivateli setk\u00e1v\u00e1 s \u00fapln\u011b jinou komunikac\u00ed, existuje rozpor mezi o\u010dek\u00e1v\u00e1n\u00edm a realitou.<\/p>\n<p>Proto je pot\u0159eba vytvo\u0159it vstupn\u00ed str\u00e1nku <strong>spolu s marketingovou strategi\u00ed pro propagaci kurzu<\/strong>.<\/p>\n<h3>Analytika a sledov\u00e1n\u00ed konverz\u00ed<\/h3>\n<p>Spu\u0161t\u011bn\u00e1 webov\u00e1 str\u00e1nka by nem\u011bla z\u016fstat \u201e\u010dernou sk\u0159\u00ed\u0148kou\u201c.<\/p>\n<p>Je d\u016fle\u017eit\u00e9 pochopit:<\/p>\n<ul>\n<li>kolik lid\u00ed nav\u0161t\u00edvilo web;<\/li>\n<li>odkud se vzali;<\/li>\n<li>kter\u00e9 bloky se prohl\u00ed\u017eej\u00ed;<\/li>\n<li>kolikr\u00e1t bylo tla\u010d\u00edtko stisknuto;<\/li>\n<li>kolik jich zanechalo \u017e\u00e1dost;<\/li>\n<li>kolik jste za kurz zaplatili;<\/li>\n<li>Jak\u00e1 reklama p\u0159il\u00e1kala kupuj\u00edc\u00edho?<\/li>\n<\/ul>\n<p>Za t\u00edmto \u00fa\u010delem jsou nakonfigurov\u00e1ny syst\u00e9my webov\u00e9 analytiky a sledov\u00e1n\u00ed c\u00edlov\u00fdch akc\u00ed.<\/p>\n<p>D\u00edky t\u011bmto dat\u016fm m\u016f\u017eete na str\u00e1nce naj\u00edt slab\u00e1 m\u00edsta a postupn\u011b zlep\u0161ovat jej\u00ed efektivitu.<\/p>\n<h3>Pro\u010d byste si nem\u011bli vytvo\u0159it vstupn\u00ed str\u00e1nku jen z \u0161ablony?<\/h3>\n<p>\u0160ablona webov\u00fdch str\u00e1nek m\u016f\u017ee vypadat \u00fahledn\u011b, ale nemus\u00ed zohled\u0148ovat specifika konkr\u00e9tn\u00edho produktu.<\/p>\n<p>Ka\u017ed\u00fd kurz m\u00e1:<\/p>\n<ul>\n<li>vlastn\u00ed publikum;<\/li>\n<li>vlastn\u00ed probl\u00e9m;<\/li>\n<li>jeho vlastn\u00ed hodnota;<\/li>\n<li>jeho autor;<\/li>\n<li>\u00farove\u0148 va\u0161\u00ed d\u016fv\u011bry;<\/li>\n<li>v\u00e1\u0161 pr\u016fm\u011brn\u00fd \u0161ek;<\/li>\n<li>v\u00e1\u0161 rozhodovac\u00ed cyklus.<\/li>\n<\/ul>\n<p>Struktura, texty a design by proto m\u011bly b\u00fdt postaveny na konkr\u00e9tn\u00edm produktu.<\/p>\n<p><strong>Prodejn\u00ed vstupn\u00ed str\u00e1nka nen\u00ed sada standardn\u00edch blok\u016f. Je to promy\u0161len\u00fd sc\u00e9n\u00e1\u0159 interakce s potenci\u00e1ln\u00edm kupuj\u00edc\u00edm.<\/strong><\/p>\n<h3>Vytvo\u0159en\u00ed vstupn\u00ed str\u00e1nky pro kurzy v TOP DIGITAL<\/h3>\n<p>V TOP DIGITAL vytv\u00e1\u0159\u00edme landing pages pro vzd\u011bl\u00e1vac\u00ed produkty komplexn\u011b \u2013 od marketingov\u00e9ho konceptu a\u017e po hotov\u00fd web.<\/p>\n<p>N\u00e1\u0161 p\u0159\u00edstup zahrnuje:<\/p>\n<ul>\n<li>anal\u00fdza c\u00edlov\u00e9 skupiny;<\/li>\n<li>anal\u00fdza konkurence;<\/li>\n<li>formov\u00e1n\u00ed pozic;<\/li>\n<li>v\u00fdvoj struktury vstupn\u00ed str\u00e1nky;<\/li>\n<li>psan\u00ed prodejn\u00edch text\u016f;<\/li>\n<li>UX\/UI design;<\/li>\n<li>p\u0159izp\u016fsoben\u00ed mobiln\u00edm za\u0159\u00edzen\u00edm;<\/li>\n<li>programov\u00e1n\u00ed;<\/li>\n<li>spojovac\u00ed formul\u00e1\u0159e;<\/li>\n<li>integrace nezbytn\u00fdch slu\u017eeb;<\/li>\n<li>nastaven\u00ed analytiky;<\/li>\n<li>p\u0159\u00edprava webu pro spu\u0161t\u011bn\u00ed reklamy.<\/li>\n<\/ul>\n<p>V p\u0159\u00edpad\u011b pot\u0159eby lze vstupn\u00ed str\u00e1nku okam\u017eit\u011b integrovat do celkov\u00e9ho marketingov\u00e9ho syst\u00e9mu pro propagaci kurzu \u2013 <strong>Google Ads, Meta Ads, TikTok, SMM a dal\u0161\u00ed kan\u00e1ly pro zapojen\u00ed publika<\/strong>.<\/p>\n<h3>Kolik stoj\u00ed vytvo\u0159en\u00ed vstupn\u00ed str\u00e1nky pro kurz?<\/h3>\n<p>Cena se odv\u00edj\u00ed od slo\u017eitosti projektu.<\/p>\n<p>Cena je ovlivn\u011bna:<\/p>\n<ul>\n<li>velikost str\u00e1nky;<\/li>\n<li>po\u010det blok\u016f;<\/li>\n<li>slo\u017eitost designu;<\/li>\n<li>pot\u0159eba ps\u00e1t texty;<\/li>\n<li>tvorba grafiky;<\/li>\n<li>funk\u010dnost;<\/li>\n<li>integrace;<\/li>\n<li>propojen\u00ed platebn\u00edch syst\u00e9m\u016f;<\/li>\n<li>nastaven\u00ed analytiky;<\/li>\n<li>CRM a dal\u0161\u00ed slu\u017eby.<\/li>\n<\/ul>\n<p>Proto je vhodn\u00e9 stanovit cenu po anal\u00fdze samotn\u00e9ho kurzu a obchodn\u00edch c\u00edl\u016f.<\/p>\n<h3>Z\u00e1v\u011br<\/h3>\n<p>Prodejn\u00ed vstupn\u00ed str\u00e1nka kurzu je mnohem v\u00edc ne\u017e jen prezentace u\u010debn\u00edch osnov.<\/p>\n<p>Toto je n\u00e1stroj, kter\u00fd by m\u011bl <strong>upoutat pozornost, vybudovat d\u016fv\u011bru, uk\u00e1zat hodnotu produktu, odstranit n\u00e1mitky a v\u00e9st potenci\u00e1ln\u00edho studenta k n\u00e1kupu<\/strong>.<\/p>\n<p>Proto se efektivn\u00ed vstupn\u00ed str\u00e1nka vytv\u00e1\u0159\u00ed na pr\u016fse\u010d\u00edku marketingu, copywritingu, designu, UX a technologi\u00ed.<\/p>\n<h4>Chcete vytvo\u0159it vstupn\u00ed str\u00e1nku, kter\u00e1 bude prod\u00e1vat v\u00e1\u0161 kurz?<\/h4>\n<p>T\u00fdm <strong>TOP DIGIT\u00c1LN\u00cd<\/strong> v\u00e1m pom\u016f\u017ee zabalit vzd\u011bl\u00e1vac\u00ed produkt do profesion\u00e1ln\u00ed prodejn\u00ed webov\u00e9 str\u00e1nky, p\u0159ipravit ho na reklamu a vybudovat logickou cestu u\u017eivatele od prvn\u00edho kontaktu a\u017e po aplikaci nebo n\u00e1kup.<\/p>\n<p><strong>TOP DIGITAL \u2014 vytv\u00e1\u0159\u00edme webov\u00e9 str\u00e1nky, kter\u00e9 nejen vypadaj\u00ed profesion\u00e1ln\u011b, ale tak\u00e9 pom\u00e1haj\u00ed firm\u00e1m prod\u00e1vat.<\/strong><\/p>\n<h2>Objednejte si landing page u TOP DIGITAL<\/h2>\n<p>Pot\u0159ebujete landing page, kter\u00e1 p\u0159evede n\u00e1v\u0161t\u011bvnost na \u017e\u00e1dosti? TOP DIGITAL vytvo\u0159\u00ed str\u00e1nku pro v\u00e1\u0161 kurz a propoj\u00ed reklamu.<\/p>\n<p>V\u00edce o sm\u011bru &#8211; na str\u00e1nk\u00e1ch slu\u017eeb: <a href=\"https:\/\/topdigital.com.ua\/cs\/tvorba-webovych-stranek\/\">tvorba webov\u00fdch str\u00e1nek<\/a> a <a href=\"https:\/\/topdigital.com.ua\/cs\/reklama-v-google-ads\/\">reklama v Google Ads<\/a>Je tak\u00e9 u\u017eite\u010dn\u00e9 si prohl\u00e9dnout <a href=\"https:\/\/web.dev\/articles\/vitals\" target=\"_blank\" rel=\"noopener nofollow\">Z\u00e1kladn\u00ed webov\u00e9 ukazatele od Googlu<\/a>.<\/p>\n<p><a href=\"https:\/\/topdigital.com.ua\/cs\/kontakty\/\">Zanechat po\u017eadavek<\/a>, a my vybereme \u0159e\u0161en\u00ed pro va\u0161i firmu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online kurzy, \u0161kolic\u00ed programy, maratony a origin\u00e1ln\u00ed vzd\u011bl\u00e1vac\u00ed produkty vy\u017eaduj\u00ed v\u00edce ne\u017e jen kr\u00e1sn\u00e9 webov\u00e9 str\u00e1nky. Hlavn\u00edm \u00fakolem vstupn\u00ed str\u00e1nky je p\u0159esv\u011bd\u010dit potenci\u00e1ln\u00edho studenta k c\u00edlen\u00e9 akci: zanechat p\u0159ihl\u00e1\u0161ku, zakoupit kurz, p\u0159ihl\u00e1sit se na konzultaci nebo zaplatit \u0161koln\u00e9. Proto je prodejn\u00ed vstupn\u00ed str\u00e1nka pro kurzy kombinac\u00ed marketingu, copywritingu, UX\/UI designu, psychologie prodeje a technick\u00e9 implementace. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15020,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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