{"id":8528,"date":"2024-05-30T16:35:16","date_gmt":"2024-05-30T13:35:16","guid":{"rendered":"https:\/\/topdigital.com.ua\/2024\/05\/30\/%d1%82%d1%80%d0%b5%d0%bd%d0%b4%d0%b8-%d0%b2-%d1%83%d0%bf%d1%80%d0%b0%d0%b2%d0%bb%d1%96%d0%bd%d0%bd%d1%96-%d1%80%d0%b5%d0%bf%d1%83%d1%82%d0%b0%d1%86%d1%96%d1%94%d1%8e-%d0%ba%d0%be%d1%82%d1%80%d1%96\/"},"modified":"2024-07-30T14:29:26","modified_gmt":"2024-07-30T11:29:26","slug":"trendy-v-upravlinni-reputacziyeyu-kotri","status":"publish","type":"post","link":"https:\/\/topdigital.com.ua\/cs\/blog\/trendy-v-upravlinni-reputacziyeyu-kotri\/","title":{"rendered":"Trendy v \u0159\u00edzen\u00ed reputace, kter\u00e9 by zna\u010dky m\u011bly letos zv\u00e1\u017eit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8528\" class=\"elementor elementor-8528 elementor-7401\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21e847d elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"21e847d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72e4ba3\" data-id=\"72e4ba3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b44877c elementor-widget elementor-widget-heading\" data-id=\"b44877c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trendy v \u0159\u00edzen\u00ed reputace, kter\u00e9 by zna\u010dky m\u011bly letos zv\u00e1\u017eit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8989259 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8989259\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0726bd3\" data-id=\"0726bd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c07710 elementor-widget elementor-widget-shortcode\" data-id=\"0c07710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/cs\/\" title=\"Hlavn\u00ed\">Hlavn\u00ed<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/cs\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tTrendy v \u0159\u00edzen\u00ed reputace, kter\u00e9 by zna\u010dky m\u011bly letos zv\u00e1\u017eit\n\t\t<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4059a3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4059a3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-663bea1\" data-id=\"663bea1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abb0231 elementor-widget elementor-widget-text-editor\" data-id=\"abb0231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Market\u00e9\u0159i, kte\u0159\u00ed znaj\u00ed modern\u00ed metody \u0159\u00edzen\u00ed reputace zna\u010dky, mohou:<\/strong>\n<ul>\n  <li>\u0158adu probl\u00e9m\u016f vy\u0159e\u0161te p\u0159edem.<\/li>\n  <li>Vyu\u017eijte potenci\u00e1l digit\u00e1ln\u00edch m\u00e9di\u00ed.<\/li>\n  <li>Vytv\u00e1\u0159ejte a udr\u017eujte pozitivn\u00ed obraz vlastn\u00edch klient\u016f na internetu.<\/li>\n<\/ul>\n<strong>14 \u010dlen\u016f Forbes Agency Council<\/strong> \u2013 komunity mana\u017eer\u016f \u00fasp\u011b\u0161n\u00fdch PR, medi\u00e1ln\u00edch, kreativn\u00edch a reklamn\u00edch agentur \u2013 hovo\u0159ilo o kl\u00ed\u010dov\u00fdch trendech v t\u00e9to oblasti. Tyto trendy pomohou zna\u010dk\u00e1m \u0159\u00eddit jejich z\u00e1kaznickou a online pov\u011bst.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea23204 elementor-widget elementor-widget-heading\" data-id=\"ea23204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Zpravodaje na LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718f986 elementor-widget elementor-widget-text-editor\" data-id=\"718f986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Ross Hunter (Copylab)<\/strong> v\u011b\u0159\u00ed, \u017ee hlavn\u00edm trendem leto\u0161n\u00edho roku budou newslettery LinkedIn. Nam\u00edsto pou\u017e\u00edv\u00e1n\u00ed LinkedIn pouze k p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f na str\u00e1nky by jej spole\u010dnosti m\u011bly pou\u017e\u00edvat jako platformu pro:\n<ul>\n  <li>\u0158\u00edzen\u00ed vztah\u016f s klienty.<\/li>\n  <li>Nav\u00e1z\u00e1n\u00ed lep\u0161\u00ed interakce s potenci\u00e1ln\u00edmi nov\u00fdmi z\u00e1kazn\u00edky.<\/li>\n<\/ul>\nTo umo\u017en\u00ed odborn\u00edk\u016fm spole\u010dnosti l\u00e9pe vyu\u017e\u00edvat LinkedIn a zlep\u0161it zapojen\u00ed z\u00e1kazn\u00edk\u016f.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d7008 elementor-widget elementor-widget-heading\" data-id=\"47d7008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Poctivost a kvalitn\u00ed pr\u00e1ce:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887ac17 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"887ac17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Josh Yudin (The Academy of Marketing)<\/strong> zd\u016fraz\u0148uje, \u017ee nejd\u016fle\u017eit\u011bj\u0161\u00edm trendem v\u017edy byla a bude poctiv\u00e1 a kvalitn\u00ed pr\u00e1ce.\n\nReputace se buduje v pr\u016fb\u011bhu \u010dasu a nejlep\u0161\u00ed zp\u016fsob, jak ji spravovat, je:\n<ul>\n  <li>D\u011blejte svou pr\u00e1ci dob\u0159e a poctiv\u011b.<\/li>\n  <li>Dobr\u00e9 zpr\u00e1vy o va\u0161\u00ed spole\u010dnosti se roz\u0161\u00ed\u0159\u00ed jako po\u017e\u00e1r.<\/li>\n  <li>Nem\u011bli byste ztr\u00e1cet \u010das a finan\u010dn\u00ed prost\u0159edky na manipulaci s n\u00e1zory lid\u00ed \u2013 potenci\u00e1ln\u00ed z\u00e1kazn\u00edci budou o va\u0161\u00ed spole\u010dnosti rozhodovat sami.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e5fdd elementor-widget elementor-widget-heading\" data-id=\"23e5fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Publikace n\u00e1zorov\u00fdch v\u016fdc\u016f:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63284f elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d63284f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Ayelet Noff (SlicedBrand)<\/strong> doporu\u010duje pou\u017e\u00edvat posty leader\u016f ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed jako d\u016fle\u017eitou strategii \u0159\u00edzen\u00ed reputace. Pomoc\u00ed tohoto n\u00e1stroje se mana\u017eer jak\u00e9koli zna\u010dky m\u016f\u017ee \u00fasp\u011b\u0161n\u011b um\u00edstit jako odborn\u00edk ve sv\u00e9m oboru, st\u00e1t se viditeln\u011bj\u0161\u00edm ne\u017e konkurence a se ziskem spravovat svou vlastn\u00ed image. Vyj\u00e1d\u0159it sv\u00e9 vlastn\u00ed my\u0161lenky ve\u0159ejnosti bude schopen:\n<ul>\n  <li>Vytvo\u0159te si vlastn\u00ed p\u0159\u00edb\u011bhy.<\/li>\n  <li>Zapojte se do \u0161ir\u0161\u00ed diskuse o t\u00e9matech ve va\u0161em oboru.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97d5f6 elementor-widget elementor-widget-heading\" data-id=\"b97d5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Anal\u00fdza sentimentu pomoc\u00ed n\u00e1stroj\u016f um\u011bl\u00e9 inteligence (AI):<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4870925 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4870925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Christoph Kastenholz (Pulse Advertising)<\/strong> doporu\u010duje pou\u017e\u00edvat k anal\u00fdze sentimentu n\u00e1stroje um\u011bl\u00e9 inteligence.\n\nKa\u017ed\u00fd z n\u00e1stroj\u016f pom\u00e1h\u00e1 zna\u010dce:\n<ul>\n  <li>Sledujte zm\u00ednky o sob\u011b a reakce na n\u011b v re\u00e1ln\u00e9m \u010dase nap\u0159\u00ed\u010d platformami.<\/li>\n  <li>Reagujte p\u0159edem, ne\u017e se objev\u00ed negativn\u00ed recenze.<\/li>\n  <li>Vyu\u017eijte zku\u0161enosti a pozitivn\u00ed koment\u00e1\u0159e k vytvo\u0159en\u00ed anga\u017eovan\u00e9 a citliv\u00e9 online prezentace.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86feece elementor-widget elementor-widget-heading\" data-id=\"86feece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Zve\u0159ejn\u011bn\u00fd vzd\u011bl\u00e1vac\u00ed obsah, kter\u00fd m\u00e1 hodnotu:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc274c2 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dc274c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Natalia Andreychuk (Viseven)<\/strong> zd\u016fraz\u0148uje d\u016fle\u017eitost zve\u0159ej\u0148ov\u00e1n\u00ed autentick\u00e9ho a hodnotn\u00e9ho vzd\u011bl\u00e1vac\u00edho obsahu.\n\nD\u00edky tomu m\u016f\u017eete:\n<ul>\n  <li>Vytvo\u0159te o sv\u00e9 zna\u010dce trval\u00fd pozitivn\u00ed dojem.<\/li>\n  <li>Vzd\u011bl\u00e1vejte a zapojte sv\u00e9 c\u00edlov\u00e9 publikum.<\/li>\n  <li>Na tvorbu obsahu nemus\u00edte naj\u00edmat odborn\u00edka, ale obsah by m\u011bl b\u00fdt informativn\u00ed a u\u017eite\u010dn\u00fd.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-265c4cf elementor-widget elementor-widget-heading\" data-id=\"265c4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. V\u00fdkonn\u00e1 digit\u00e1ln\u00ed PR kampa\u0148:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812d1af elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"812d1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Adrian Falk (Believe Advertising &#038; PR)<\/strong> doporu\u010duje pou\u017e\u00edvat digit\u00e1ln\u00ed PR kampan\u011b.\n\nTo dovoluje:\n<ul>\n  <li>Z\u00edskejte zm\u00ednky o sv\u00e9 zna\u010dce na d\u016fv\u011bryhodn\u00fdch zpravodajsk\u00fdch webech.<\/li>\n  <li>Zlep\u0161ete pozici ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/li>\n  <li>Zvy\u0161te \u00farove\u0148 d\u016fv\u011bry ve va\u0161i zna\u010dku.<\/li>\n  <li>Zvy\u0161te konverzi.<\/li>\n  <li>Vytvo\u0159te tiskov\u00e9 portfolio, kter\u00e9 lze um\u00edstit na v\u00e1\u0161 web.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1522e56 elementor-widget elementor-widget-heading\" data-id=\"1522e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Propojen\u00ed kl\u00ed\u010dov\u00fdch n\u00e1zorov\u00fdch l\u00eddr\u016f (KLD) v oblasti PR:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efac0af elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"efac0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Jessica Kopach (The JKO Agency, LLC)<\/strong> poznamen\u00e1v\u00e1, \u017ee spolupr\u00e1ce s CLD je st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed. To v\u00e1m umo\u017en\u00ed zv\u00fd\u0161it autoritu va\u0161\u00ed zna\u010dky. Takov\u00e1 spolupr\u00e1ce tak\u00e9 posiluje d\u016fv\u011bru a d\u016fv\u011bru va\u0161eho publika, pom\u00e1h\u00e1 prosadit se na konkuren\u010dn\u00edm trhu a tak\u00e9 zd\u016fraz\u0148uje lidsk\u00fd faktor va\u0161\u00ed zna\u010dky.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000977f elementor-widget elementor-widget-heading\" data-id=\"000977f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Autenticita zna\u010dky a vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfab8a6 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dfab8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Trey Robinson (Story Amplify)<\/strong> doporu\u010duje zna\u010dk\u00e1m, aby byly autentick\u00e9 a demonstrovaly sv\u00e9 hodnoty.\n\nTo dovoluje:\n<ul>\n  <li>Vyniknout proti konkurenci.<\/li>\n  <li>Spojte se s publikem na emocion\u00e1ln\u00ed \u00farovni.<\/li>\n  <li>Vytvo\u0159te siln\u00e9 spojen\u00ed se sv\u00fdmi z\u00e1kazn\u00edky.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf9f19 elementor-widget elementor-widget-heading\" data-id=\"8bf9f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Umo\u017en\u011bte, aby se uk\u00e1zaly z\u00e1blesky nedokonalosti:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-618c16a elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"618c16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Brock Murray (seoplus+)<\/strong> zd\u016fraz\u0148uje d\u016fle\u017eitost autenticity.\n\nTo nazna\u010duje, \u017ee zna\u010dky by se nem\u011bly sna\u017eit vypadat dokonale, proto\u017ee z\u00e1kazn\u00edci ch\u00e1pou, \u017ee ka\u017ed\u00e1 zna\u010dka m\u00e1 chyby. Otev\u0159en\u00ed a up\u0159\u00edmn\u00ed ohledn\u011b sv\u00fdch nedostatk\u016f v\u00e1m m\u016f\u017ee pomoci vybudovat d\u016fv\u011bru u va\u0161eho publika.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa69a8 elementor-widget elementor-widget-heading\" data-id=\"caa69a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby na spr\u00e1vn\u00fdch m\u00edstech:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212b0e0 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"212b0e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Ajay Prasad (GMR Web Team)<\/strong> doporu\u010duje, aby zna\u010dky zve\u0159ej\u0148ovaly recenze na spr\u00e1vn\u00fdch platform\u00e1ch. M\u011bli byste v\u011bd\u011bt, kde va\u0161e c\u00edlov\u00e1 skupina hled\u00e1 informace o va\u0161\u00ed zna\u010dce. Na ka\u017ed\u00e9 z t\u011bchto platforem si m\u016f\u017eete vy\u017e\u00e1dat zp\u011btnou vazbu, abyste maximalizovali dopad va\u0161eho \u00fasil\u00ed o spr\u00e1vu reputace.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891f9f1 elementor-widget elementor-widget-heading\" data-id=\"891f9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11. Vytv\u00e1\u0159en\u00ed odpov\u011bd\u00ed pomoc\u00ed um\u011bl\u00e9 inteligence:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d09d85 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4d09d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Justin Belmont (Prose)<\/strong> doporu\u010duje pou\u017e\u00edvat n\u00e1stroje um\u011bl\u00e9 inteligence, kter\u00e9 usnad\u0148uj\u00ed generov\u00e1n\u00ed optim\u00e1ln\u00edch odpov\u011bd\u00ed na online recenze.\n\nTo dovoluje:\n<ul>\n  <li>\u0160et\u0159ete t\u00fdmu \u010das.<\/li>\n  <li>Vytv\u00e1\u0159ejte jasn\u00e9 a stru\u010dn\u00e9 odpov\u011bdi.<\/li>\n<\/ul>\nUdr\u017eujte pozitivn\u00ed image zna\u010dky.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3b771 elementor-widget elementor-widget-heading\" data-id=\"7c3b771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12. Pou\u017eit\u00ed fragment\u016f videa v marketingov\u00fdch kampan\u00edch:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b71e5 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a7b71e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Bernard May (National Positions)<\/strong> doporu\u010duje pou\u017e\u00edvat ve va\u0161ich vlastn\u00edch placen\u00fdch a organick\u00fdch soci\u00e1ln\u00edch kampan\u00edch v\u00fdpov\u011bdi z vide\u00ed.\n\nTo dovoluje:\n<ul>\n  <li>Upozorn\u011bte publikum na pozitivn\u00ed zp\u011btnou vazbu o va\u0161\u00ed zna\u010dce.<\/li>\n  <li>Zvy\u0161te d\u016fv\u011bru ve svou zna\u010dku.<\/li>\n  <li>Zlep\u0161ete celkovou image sv\u00e9 zna\u010dky.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b09c3ae elementor-widget elementor-widget-heading\" data-id=\"b09c3ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">13. Pou\u017eit\u00ed zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa89a9 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eaa89a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Prashanthi Koluru (KLOUDPORTAL)<\/strong> zd\u016fraz\u0148uje d\u016fle\u017eitost vyu\u017eit\u00ed zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f ke spr\u00e1v\u011b reputace zna\u010dky.\n\nTo dovoluje:\n<ul>\n  <li>Pochopte, co si va\u0161i z\u00e1kazn\u00edci mysl\u00ed o va\u0161\u00ed zna\u010dce.<\/li>\n  <li>Identifikujte a vy\u0159e\u0161te probl\u00e9my, kter\u00fdm va\u0161i z\u00e1kazn\u00edci \u010del\u00ed.<\/li>\n  <li>Zlep\u0161it celkov\u00fd u\u017eivatelsk\u00fd dojem.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e9c70 elementor-widget elementor-widget-heading\" data-id=\"e2e9c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14. Zam\u011b\u0159en\u00ed na slab\u00e9 str\u00e1nky:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0033d23 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0033d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Monica Alvarez-Mitchell (Pulse Creative, LLC)<\/strong> doporu\u010duje, aby se zna\u010dky zam\u011b\u0159ily na \u0159e\u0161en\u00ed sv\u00fdch slab\u00fdch str\u00e1nek. To vy\u017eaduje aktivn\u00ed sledov\u00e1n\u00ed online recenz\u00ed va\u0161\u00ed zna\u010dky. I v p\u0159\u00edpad\u011b negativn\u00edch recenz\u00ed je nutn\u00e9 rychle a efektivn\u011b reagovat a \u0159e\u0161it probl\u00e9my, kter\u00e9 k nim vedou. Pom\u016f\u017ee v\u00e1m to minimalizovat \u0161kody zp\u016fsoben\u00e9 negativn\u00edmi recenzemi a zlep\u0161it celkovou pov\u011bst va\u0161\u00ed zna\u010dky.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Trendy v \u0159\u00edzen\u00ed reputace, kter\u00e9 by zna\u010dky m\u011bly letos zv\u00e1\u017eit Market\u00e9\u0159i, kte\u0159\u00ed znaj\u00ed modern\u00ed metody \u0159\u00edzen\u00ed reputace zna\u010dky, mohou: \u0158adu probl\u00e9m\u016f vy\u0159e\u0161te p\u0159edem. Vyu\u017eijte potenci\u00e1l digit\u00e1ln\u00edch m\u00e9di\u00ed. Vytv\u00e1\u0159ejte a udr\u017eujte pozitivn\u00ed obraz vlastn\u00edch klient\u016f na internetu. 14 \u010dlen\u016f Forbes Agency Council \u2013 komunity mana\u017eer\u016f \u00fasp\u011b\u0161n\u00fdch PR, medi\u00e1ln\u00edch, kreativn\u00edch a reklamn\u00edch agentur \u2013 hovo\u0159ilo o kl\u00ed\u010dov\u00fdch [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":8529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-8528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Trendy v \u0159\u00edzen\u00ed reputace, kter\u00e9 by zna\u010dky m\u011bly letos zv\u00e1\u017eit Market\u00e9\u0159i, kte\u0159\u00ed znaj\u00ed modern\u00ed metody \u0159\u00edzen\u00ed reputace zna\u010dky, mohou: \u0158adu probl\u00e9m\u016f vy\u0159e\u0161te p\u0159 ...\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"AdminSurname Admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/topdigital.com.ua\/cs\/blog\/trendy-v-upravlinni-reputacziyeyu-kotri\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Marketingov\u00e1 agentura &quot;TOP DIGITAL&quot; 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zv\u00e1\u017eit","link":"https:\/\/topdigital.com.ua\/cs\/blog\/trendy-v-upravlinni-reputacziyeyu-kotri\/"}],"rttpg_featured_image_url":{"full":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/05\/12084762_20943905-scaled.jpg",2560,1707,false],"landscape":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/05\/12084762_20943905-scaled.jpg",2560,1707,false],"portraits":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/05\/12084762_20943905-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/05\/12084762_20943905-150x150.jpg",150,150,true],"medium":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/05\/12084762_20943905-300x200.jpg",300,200,true],"large":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/05\/12084762_20943905-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/05\/12084762_20943905-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/05\/12084762_20943905-2048x1365.jpg",2048,1365,true]},"rttpg_author":{"display_name":"AdminSurname Admin","author_link":"https:\/\/topdigital.com.ua\/cs\/author\/almightyadmin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/topdigital.com.ua\/cs\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"Trendy v \u0159\u00edzen\u00ed reputace, kter\u00e9 by zna\u010dky m\u011bly letos zv\u00e1\u017eit Market\u00e9\u0159i, kte\u0159\u00ed znaj\u00ed modern\u00ed metody \u0159\u00edzen\u00ed reputace zna\u010dky, mohou: \u0158adu probl\u00e9m\u016f vy\u0159e\u0161te p\u0159edem. Vyu\u017eijte potenci\u00e1l digit\u00e1ln\u00edch m\u00e9di\u00ed. Vytv\u00e1\u0159ejte a udr\u017eujte pozitivn\u00ed obraz vlastn\u00edch klient\u016f na internetu. 14 \u010dlen\u016f Forbes Agency Council \u2013 komunity mana\u017eer\u016f \u00fasp\u011b\u0161n\u00fdch PR, medi\u00e1ln\u00edch, kreativn\u00edch a reklamn\u00edch agentur \u2013 hovo\u0159ilo o kl\u00ed\u010dov\u00fdch&hellip;","_links":{"self":[{"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/posts\/8528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/comments?post=8528"}],"version-history":[{"count":0,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/posts\/8528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/media\/8529"}],"wp:attachment":[{"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/media?parent=8528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/categories?post=8528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/tags?post=8528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}