{"id":8538,"date":"2024-04-30T20:55:31","date_gmt":"2024-04-30T17:55:31","guid":{"rendered":"https:\/\/topdigital.com.ua\/2024\/04\/30\/%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%be%d0%b2%d0%b0%d0%bd%d0%b0-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%b0-%d0%bd%d0%b0%d0%b2%d1%96%d1%89%d0%be-%d0%b2%d0%be%d0%bd%d0%b0-%d0%bf%d0%be%d1%82%d1%80\/"},"modified":"2024-07-30T14:42:08","modified_gmt":"2024-07-30T11:42:08","slug":"targetovana-reklama-navishho-vona-potr","status":"publish","type":"post","link":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/","title":{"rendered":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8538\" class=\"elementor elementor-8538 elementor-7116\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d786c59 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"d786c59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9af7de3\" data-id=\"9af7de3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d96be6 elementor-widget elementor-widget-heading\" data-id=\"7d96be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55445dde elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"55445dde\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24fd32b4\" data-id=\"24fd32b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12b57641 elementor-widget elementor-widget-shortcode\" data-id=\"12b57641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/cs\/\" title=\"Hlavn\u00ed\">Hlavn\u00ed<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/cs\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tC\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje\n\t\t<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0813bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0813bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-400c79c\" data-id=\"400c79c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e8d9f7 elementor-widget elementor-widget-text-editor\" data-id=\"0e8d9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch. Jak najdete z\u00e1kazn\u00edka mezi tak obrovsk\u00fdm online publikem? \u0158e\u0161en\u00edm je c\u00edlen\u00e1 reklama \u2013 strategie zam\u011b\u0159en\u00e1 na konkr\u00e9tn\u00ed publikum na z\u00e1klad\u011b r\u016fzn\u00fdch krit\u00e9ri\u00ed, jako je v\u011bk, pohlav\u00ed, lokalita a z\u00e1jmy. B\u011bhem registrace u\u017eivatele se shroma\u017e\u010fuj\u00ed informace, kter\u00e9 pom\u00e1haj\u00ed ur\u010dit publikum pro reklamn\u00ed materi\u00e1ly. Pro efektivn\u00ed nastaven\u00ed kampan\u011b je d\u016fle\u017eit\u00e9 jasn\u011b definovat c\u00edlov\u00e9 publikum.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911741b elementor-widget elementor-widget-heading\" data-id=\"911741b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak\u00e9 jsou typy c\u00edlen\u00ed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df11768 elementor-widget elementor-widget-text-editor\" data-id=\"df11768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pro c\u00edlen\u00ed na publikum existuj\u00ed r\u016fzn\u00e9 parametry, kter\u00e9 umo\u017e\u0148uj\u00ed p\u0159esn\u011b definovat c\u00edlov\u00e9 publikum a dos\u00e1hnout lep\u0161\u00edch v\u00fdsledk\u016f reklamn\u00ed kampan\u011b. Sociodemografick\u00e9 metriky zahrnuj\u00ed charakteristiky, jako je v\u011bk u\u017eivatel\u016f, pohlav\u00ed a vzd\u011bl\u00e1n\u00ed. Geotargeting umo\u017e\u0148uje ur\u010dit m\u00edsto zobrazen\u00ed reklam a behavior\u00e1ln\u00ed a \u010dasov\u00e9 c\u00edlen\u00ed zohled\u0148uje akce a \u010das u\u017eivatel\u016f v s\u00edti. Z\u00e1jmy odr\u00e1\u017eej\u00ed preference a hodnoty u\u017eivatel\u016f. Mezi hlavn\u00ed form\u00e1ty c\u00edlen\u00ed pat\u0159\u00ed reklamy ve zdroji soci\u00e1ln\u00edch m\u00e9di\u00ed, p\u0159\u00edb\u011bhy, b\u011bhem navigace mezi str\u00e1nkami, v doporu\u010den\u00fdch p\u0159\u00edsp\u011bvc\u00edch, okam\u017eit\u00fdch \u010dl\u00e1nc\u00edch a v prav\u00e9m nebo lev\u00e9m sloupci. D\u016fle\u017eitou roli hraje vizu\u00e1ln\u00ed slo\u017eka ozn\u00e1men\u00ed. K efektivn\u00edmu p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed se pou\u017e\u00edvaj\u00ed r\u016fzn\u00e9 form\u00e1ty reklamy, jako jsou videoreklamy, karusel, prezentace atd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab8db8 elementor-widget elementor-widget-image\" data-id=\"8ab8db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-scaled.jpg\" class=\"attachment-full size-full wp-image-7119\" alt=\"Staff management vector concept metaphor.\" srcset=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-scaled.jpg 2560w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-300x300.jpg 300w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-1024x1024.jpg 1024w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-150x150.jpg 150w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-768x768.jpg 768w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-1536x1536.jpg 1536w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-2048x2048.jpg 2048w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-24x24.jpg 24w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-36x36.jpg 36w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-48x48.jpg 48w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-600x600.jpg 600w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/12084748_20943892-100x100.jpg 100w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6914f2 elementor-widget elementor-widget-heading\" data-id=\"c6914f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak\u00fd je rozd\u00edl mezi c\u00edlenou a kontextovou reklamou?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18aabaa elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"18aabaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u00edlen\u00e1 reklama na soci\u00e1ln\u00edch s\u00edt\u00edch vyu\u017e\u00edv\u00e1 u\u017eivatelsk\u00e1 data k p\u0159esn\u00e9mu zac\u00edlen\u00ed reklam, \u010d\u00edm\u017e p\u0159itahuje pozornost nov\u00fdch u\u017eivatel\u016f.<\/p><p>Kontextov\u00e1 reklama je zalo\u017eena na vyhled\u00e1vac\u00edch dotazech a zam\u011b\u0159uje se na zainteresovan\u00e9 publikum, kter\u00e9 hled\u00e1 konkr\u00e9tn\u00ed informace.<\/p><p>C\u00edlen\u00e1 reklama se hromad\u00ed na \u201estuden\u00e9m\u201c publiku a pomoc\u00ed zah\u0159\u00edvac\u00edch metod upout\u00e1 jejich pozornost.<\/p><p>Kontextov\u00e1 reklama je zam\u011b\u0159ena na \u201ev\u0159el\u00e9\u201c publikum s p\u0159edchoz\u00edm z\u00e1jmem a popt\u00e1vkou po produktu nebo slu\u017eb\u011b.<\/p><p>Platebn\u00ed model v c\u00edlen\u00e9 reklam\u011b je CPM (cena za tis\u00edc zobrazen\u00ed), v kontextov\u00e9 reklam\u011b &#8211; CPC (cena za proklik).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d16fe81 elementor-widget elementor-widget-heading\" data-id=\"d16fe81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kdo je vhodn\u00fd pro c\u00edlenou reklamu?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f8a99 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"01f8a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Specialist\u00e9 na kontextovou reklamu zd\u016fraz\u0148uj\u00ed d\u016fle\u017eitost v\u00fdb\u011bru spr\u00e1vn\u00fdch c\u00edl\u016f, publika a kreativn\u00edho p\u0159\u00edstupu pro c\u00edlenou reklamu, kter\u00e1 odpov\u00edd\u00e1 specifik\u016fm podnik\u00e1n\u00ed. F\u00e1ze prodejn\u00edho trycht\u00fd\u0159e a pou\u017eit\u00ed KPI jsou kl\u00ed\u010dem k \u00fasp\u011b\u0161n\u00e9 strategii.<\/p><p>Klasick\u00fd reklamn\u00ed trycht\u00fd\u0159 zahrnuje f\u00e1ze See (osoba nev\u00ed o spole\u010dnosti a jej\u00edch produktech), Think (osoba v\u00ed o produktu a spole\u010dnosti, ale nic nekoupila), Do (u\u017eivatel cht\u011bl n\u011bco koupit a projevil z\u00e1jem o produkt) a Care (u\u017eivatel, kter\u00fdm je dosa\u017eeno c\u00edle strategie), kter\u00e9 se li\u0161\u00ed podle produktu, rozpo\u010dtu a \u00fakol\u016f.<\/p><p>Pokud nap\u0159\u00edklad prod\u00e1v\u00e1te d\u011btsk\u00e9 oble\u010den\u00ed, lze reklamn\u00ed kampan\u011b zac\u00edlit tak, aby optimalizovaly n\u00e1kupy v ko\u0161\u00edku c\u00edlen\u00edm na f\u00e1ze Do a P\u00e9\u010de.<\/p><p>V p\u0159\u00edpad\u011b B2B produkt\u016f, jako jsou CRM syst\u00e9my pro zdravotnick\u00e1 za\u0159\u00edzen\u00ed, m\u016f\u017ee b\u00fdt v z\u00e1vislosti na obchodn\u00edm modelu kladen d\u016fraz na Care, Do and Think.<\/p><p>Efektivn\u00ed c\u00edlen\u00ed na osoby s rozhodovac\u00ed pravomoc\u00ed je pro B2B reklamu na soci\u00e1ln\u00edch s\u00edt\u00edch, jako je Facebook, z\u00e1sadn\u00ed.<\/p><p>C\u00edlen\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b m\u00e1 mnoho v\u00fdhod. Umo\u017e\u0148uje p\u0159esn\u011b definovat c\u00edlov\u00e9 publikum a personalizovat reklamu pro ka\u017ed\u00fd segment. Rychl\u00e1 anal\u00fdza statistik v\u00e1m umo\u017en\u00ed optimalizovat kampan\u011b na cest\u00e1ch.<\/p><p>Kl\u00ed\u010dovou v\u00fdhodou je mo\u017enost propagovat produkty bez vlastn\u00edho webu a tak\u00e9 n\u00e1stroje, kter\u00e9 v\u00e1m pomohou roz\u0161\u00ed\u0159it va\u0161e publikum.<\/p><p>Existuj\u00ed v\u0161ak i nev\u00fdhody. P\u0159\u00edsn\u00e9 moderov\u00e1n\u00ed kreativy a r\u016fzn\u00e1 nastaven\u00ed na ka\u017ed\u00e9 platform\u011b mohou komplikovat proces reklamn\u00ed kampan\u011b.<\/p><p>Navzdory tomu soci\u00e1ln\u00ed s\u00edt\u011b st\u00e1le umo\u017e\u0148uj\u00ed \u00fasp\u011b\u0161n\u011b propagovat zbo\u017e\u00ed a slu\u017eby. Je d\u016fle\u017eit\u00e9 zapojit c\u00edlenou reklamu do celkov\u00e9 marketingov\u00e9 strategie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b8a0c elementor-widget elementor-widget-image\" data-id=\"b1b8a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-scaled.jpg\" class=\"attachment-full size-full wp-image-7120\" alt=\"Vision and scope document concept vector illustration.\" srcset=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-scaled.jpg 2560w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-300x200.jpg 300w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-1024x683.jpg 1024w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-768x512.jpg 768w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-1536x1024.jpg 1536w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-2048x1365.jpg 2048w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-24x16.jpg 24w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-36x24.jpg 36w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-48x32.jpg 48w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/11669244_20945829-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a438042 elementor-widget elementor-widget-heading\" data-id=\"a438042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b zvolit pro c\u00edlen\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d9f20 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10d9f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reklamn\u00ed platformy jako Facebook, YouTube, Instagram a Telegram maj\u00ed pro inzerenty sv\u00e9 vlastn\u00ed funkce a v\u00fdhody.<\/p><p>Facebook \u2013 s 24 miliony u\u017eivatel\u016f na Ukrajin\u011b je pro reklamu obzvl\u00e1\u0161t\u011b atraktivn\u00ed, proto\u017ee m\u00e1 r\u016fzn\u00e9 form\u00e1ty a \u0161irok\u00fd dosah pro r\u016fzn\u00e9 c\u00edlov\u00e9 skupiny. Reklamy lze konfigurovat pomoc\u00ed Spr\u00e1vce reklam na Facebooku, co\u017e usnad\u0148uje proces spr\u00e1vy kampan\u00ed.<\/p><p>YouTube je ide\u00e1ln\u00ed pro videoreklamu s velk\u00fdm publikem na Ukrajin\u011b. Pomoc\u00ed Google Ads m\u016f\u017eete vyladit c\u00edlen\u00ed a vybrat konkr\u00e9tn\u00ed kan\u00e1ly pro inzerci.<\/p><p>Instagram \u2013 p\u0159itahuje hlavn\u011b \u017eensk\u00e9 publikum a je dobrou volbou pro B2C podnik\u00e1n\u00ed. Reklamy lze spravovat jak prost\u0159ednictv\u00edm rozhran\u00ed Instagramu, tak Spr\u00e1vce reklam na Facebooku, ale ten m\u00e1 v\u00edce mo\u017enost\u00ed.<\/p><p>Telegram je messenger, kter\u00fd nab\u00edz\u00ed p\u0159\u00edle\u017eitosti pro inzerenty, i kdy\u017e nem\u00e1 n\u00e1stroje pro popis c\u00edlov\u00e9ho publika. M\u016f\u017eete v\u0161ak inzerovat na kan\u00e1lech s velk\u00fdm po\u010dtem odb\u011bratel\u016f.<\/p><p>V\u00fdb\u011br webu z\u00e1vis\u00ed na c\u00edlech kampan\u011b a c\u00edlov\u00e9 skupin\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b80ec elementor-widget elementor-widget-heading\" data-id=\"d4b80ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co dal\u0161\u00edho pot\u0159ebujete v\u011bd\u011bt o c\u00edlen\u00e9 reklam\u011b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc23527 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fc23527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Pixel soci\u00e1ln\u00ed s\u00edt\u011b <\/strong>\n\nPixel soci\u00e1ln\u00ed s\u00edt\u011b je speci\u00e1ln\u00ed k\u00f3d nainstalovan\u00fd na webov\u00e9 str\u00e1nce nebo mobiln\u00ed aplikaci pro sledov\u00e1n\u00ed chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f a shroma\u017e\u010fov\u00e1n\u00ed jejich dat. Umo\u017e\u0148uje segmentaci publika vytv\u00e1\u0159en\u00edm personalizovan\u00fdch reklamn\u00edch kampan\u00ed v\u010detn\u011b remarketingu, formov\u00e1n\u00ed look-alike publik a optimalizace c\u00edlen\u00ed.\n\n<strong>Remarketing a retargeting<\/strong>\n\nRetargeting je reklamn\u00ed strategie zam\u011b\u0159en\u00e1 na u\u017eivatele, kte\u0159\u00ed ji\u017e nav\u0161t\u00edvili str\u00e1nky nebo se dotazovali na produkt, ale neprovedli konverzi. Pixel soci\u00e1ln\u00ed s\u00edt\u011b shroma\u017e\u010fuje data pro vytv\u00e1\u0159en\u00ed remarketingov\u00fdch seznam\u016f.\n\nLook-alike \u2013 n\u00e1stroj pro hled\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f mezi publikem s\u00edt\u011b, tvo\u0159\u00edc\u00ed podobn\u00e9 publikum na z\u00e1klad\u011b p\u016fvodn\u00ed z\u00e1kladny.\n\nOptimalizace kampan\u011b \u2013 sledov\u00e1n\u00edm c\u00edlen\u00fdch akc\u00ed u\u017eivatel\u016f m\u016f\u017eete optimalizovat reklamu odstran\u011bn\u00edm ne\u00fa\u010dinn\u00fdch reklam.\n\nV\u00fdkon reklamy \u2013 k vyhodnocen\u00ed se pou\u017e\u00edvaj\u00ed m\u011b\u0159\u00edtka jako konverze, cena za 1000 zobrazen\u00ed, m\u00edra prokliku a cena za c\u00edlovou akci a tak\u00e9 ROI.\n\nCena \u2013 Je d\u016fle\u017eit\u00e9 vz\u00edt v \u00favahu specifickou konkurenceschopnost, platebn\u00ed metodu, platformu, nastaven\u00ed publika, zem\u011bpisnou polohu a dobu trv\u00e1n\u00ed kampan\u011b.\n\nRozpo\u010det \u2013 P\u0159ed pl\u00e1nov\u00e1n\u00edm je d\u016fle\u017eit\u00e9 ur\u010dit c\u00edl a r\u016fzn\u00e9 faktory, jako je pr\u016fm\u011brn\u00e1 kontrola, n\u00e1klady na z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka, konverze a klikatelnost reklamy\n\nZa\u010d\u00e1tek formul\u00e1\u0159e\n\n<strong>Seznam v\u011bc\u00ed, kter\u00e9 je t\u0159eba ud\u011blat p\u0159ed spu\u0161t\u011bn\u00edm c\u00edlen\u00e9 reklamy.<\/strong>\n<ol>\n  <li><strong>C\u00edl kampan\u011b:<\/strong> Toto je prvn\u00ed a kl\u00ed\u010dov\u00fd krok. Ur\u010dete si, \u010deho p\u0159esn\u011b chcete dos\u00e1hnout \u2013 zv\u00fd\u0161it svou zna\u010dku, p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky nebo zv\u00fd\u0161it prodej.<\/li>\n  <li><strong>Anal\u00fdza publika:<\/strong> Pe\u010dliv\u011b si prostudujte sv\u00e9 publikum \u2013 jeho v\u011bk, pohlav\u00ed, z\u00e1jmy, polohu. To v\u00e1m pom\u016f\u017ee nastavit c\u00edlen\u00ed efektivn\u011bji.<\/li>\n  <li><strong>Anal\u00fdza konkurence:<\/strong> Studium konkuren\u010dn\u00edho prost\u0159ed\u00ed v\u00e1m pom\u016f\u017ee pochopit, co d\u011blaj\u00ed va\u0161i konkurenti a jak m\u016f\u017eete zlep\u0161it sv\u00e9 strategie.<\/li>\n  <li><strong>P\u0159\u00edprava vstupn\u00ed str\u00e1nky:<\/strong> Ujist\u011bte se, \u017ee jsou va\u0161e str\u00e1nky p\u0159ipraveny p\u0159ij\u00edmat provoz z reklamn\u00ed kampan\u011b a maj\u00ed atraktivn\u00ed design a snadnou navigaci.<\/li>\n  <li><strong>Tvorba reklamn\u00edch materi\u00e1l\u016f:<\/strong> Vyv\u00edjejte r\u016fzn\u00e9 form\u00e1ty reklam a kreativn\u00ed texty, kter\u00e9 upoutaj\u00ed pozornost va\u0161eho publika.<\/li>\n  <li><strong>Podrobn\u00e1 studie nastaven\u00ed kampan\u011b:<\/strong> Je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 prostudovat si nastaven\u00ed reklamn\u00edch kampan\u00ed na Instagramu a Facebooku, proto\u017ee spr\u00e1vn\u00e9 nastaven\u00ed pom\u016f\u017ee maximalizovat v\u00fdsledky kampan\u00ed.<\/li>\n  <li><strong>Portr\u00e9t z\u00e1kazn\u00edka:<\/strong> Je to n\u00e1stroj pro lep\u0161\u00ed pochopen\u00ed c\u00edlov\u00e9ho publika a nastaven\u00ed c\u00edlen\u00ed kampan\u00ed. Vyu\u017eijte \u00fadaje o sv\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edc\u00edch k vytv\u00e1\u0159en\u00ed personalizovan\u00fdch reklamn\u00edch materi\u00e1l\u016f a optimalizujte svou strategii z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c10d242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c10d242\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-877b1ed\" data-id=\"877b1ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d07d132 elementor-widget elementor-widget-heading\" data-id=\"d07d132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">nezapome\u0148<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86d2d5 elementor-widget elementor-widget-text-editor\" data-id=\"f86d2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap\"><strong>C\u00edlen\u00e1 reklama<\/strong> je \u00fa\u010dinn\u00fd zp\u016fsob, jak inzerovat zbo\u017e\u00ed a slu\u017eby pouze t\u011bm, kte\u0159\u00ed spl\u0148uj\u00ed ur\u010dit\u00e1 krit\u00e9ria. D\u016fle\u017eit\u00e1 je p\u0159esn\u00e1 definice c\u00edlov\u00e9ho publika. Mezi klady pat\u0159\u00ed pr\u00e1ce s c\u00edlov\u00fdm publikem, personalizace reklam a mo\u017enost optimalizace reklamn\u00ed kampan\u011b. Kl\u00ed\u010dovou roli hraje f\u00e1ze p\u0159\u00edpravy, v\u010detn\u011b vypracov\u00e1n\u00ed portr\u00e9tu klienta, anal\u00fdzy konkurence, ale i d\u016fle\u017eit\u00e1 p\u0159\u00edprava vstupn\u00ed str\u00e1nky a v\u00fdvoj reklam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd41f0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"abd41f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/topdigital.com.ua\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">objednat konzultaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch. Jak najdete z\u00e1kazn\u00edka mezi tak obrovsk\u00fdm online publikem? \u0158e\u0161en\u00edm je c\u00edlen\u00e1 [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":8539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-8538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Hlavn\u00ed \u00bb Blog \u00bb C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"AdminSurname Admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Marketingov\u00e1 agentura &quot;TOP DIGITAL&quot; - \u0448\u0432\u0438\u0434\u043a\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba\" \/>\n\t\t<meta property=\"og:description\" content=\"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Hlavn\u00ed \u00bb Blog \u00bb C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1435\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-04-30T17:55:31+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-07-30T11:42:08+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba\" \/>\n\t\t<meta name=\"twitter:description\" content=\"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Hlavn\u00ed \u00bb Blog \u00bb C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#blogposting\",\"name\":\"C\\u00edlen\\u00e1 reklama: pro\\u010d je pot\\u0159eba\",\"headline\":\"C\\u00edlen\\u00e1 reklama: pro\\u010d je pot\\u0159eba, jak se konfiguruje a funguje\",\"author\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/author\\\/almightyadmin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/topdigital.com.ua\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/3d-rendering-arrow-hitting-target-scaled.jpg\",\"width\":2560,\"height\":1435},\"datePublished\":\"2024-04-30T20:55:31+02:00\",\"dateModified\":\"2024-07-30T14:42:08+02:00\",\"inLanguage\":\"cs-CZ\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#webpage\"},\"articleSection\":\"Blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Hlavn\\u00ed\",\"item\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/category\\\/blog\\\/#listItem\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/category\\\/blog\\\/#listItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/category\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#listItem\",\"name\":\"C\\u00edlen\\u00e1 reklama: pro\\u010d je pot\\u0159eba, jak se konfiguruje a funguje\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/#listItem\",\"name\":\"Hlavn\\u00ed\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#listItem\",\"position\":3,\"name\":\"C\\u00edlen\\u00e1 reklama: pro\\u010d je pot\\u0159eba, jak se konfiguruje a funguje\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/category\\\/blog\\\/#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/#organization\",\"name\":\"Marketingov\\u00e1 agentura \\\"TOP DIGITAL\\\"\",\"description\":\"\\u0448\\u0432\\u0438\\u0434\\u043a\\u0435 \\u0440\\u0456\\u0448\\u0435\\u043d\\u043d\\u044f\",\"url\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/topdigital.com.ua\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IMG_2612.jpg\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#organizationLogo\",\"width\":1280,\"height\":885,\"caption\":\"IMG 2612\"},\"image\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/author\\\/almightyadmin\\\/#author\",\"url\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/author\\\/almightyadmin\\\/\",\"name\":\"AdminSurname Admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#authorImage\",\"url\":\"https:\\\/\\\/topdigital.com.ua\\\/wp-content\\\/litespeed\\\/avatar\\\/2d8f502e1533b55dd53b83b5f5e5b56e.jpg?ver=1787152691\",\"width\":96,\"height\":96,\"caption\":\"AdminSurname Admin\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#webpage\",\"url\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/\",\"name\":\"C\\u00edlen\\u00e1 reklama: pro\\u010d je pot\\u0159eba\",\"description\":\"C\\u00edlen\\u00e1 reklama: pro\\u010d je pot\\u0159eba, jak se konfiguruje a funguje Hlavn\\u00ed \\u00bb Blog \\u00bb C\\u00edlen\\u00e1 reklama: pro\\u010d je pot\\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\\u010det mobiln\\u00edch \\u00fa\\u010dastn\\u00edk\\u016f zv\\u00fd\\u0161\\u00ed na 5,7 miliardy lid\\u00ed, co\\u017e je 71 % celosv\\u011btov\\u00e9 populace. Odhaduje se, \\u017ee 4,8 miliardy z nich m\\u00e1 k dubnu 2023 \\u00fa\\u010dty\",\"inLanguage\":\"cs-CZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/author\\\/almightyadmin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/author\\\/almightyadmin\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/topdigital.com.ua\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/3d-rendering-arrow-hitting-target-scaled.jpg\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#mainImage\",\"width\":2560,\"height\":1435},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/blog\\\/targetovana-reklama-navishho-vona-potr\\\/#mainImage\"},\"datePublished\":\"2024-04-30T20:55:31+02:00\",\"dateModified\":\"2024-07-30T14:42:08+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/\",\"name\":\"Marketingov\\u00e1 agentura \\\"TOP DIGITAL\\\"\",\"description\":\"\\u0448\\u0432\\u0438\\u0434\\u043a\\u0435 \\u0440\\u0456\\u0448\\u0435\\u043d\\u043d\\u044f\",\"inLanguage\":\"cs-CZ\",\"publisher\":{\"@id\":\"https:\\\/\\\/topdigital.com.ua\\\/cs\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba","description":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Hlavn\u00ed \u00bb Blog \u00bb C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty","canonical_url":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#blogposting","name":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba","headline":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje","author":{"@id":"https:\/\/topdigital.com.ua\/cs\/author\/almightyadmin\/#author"},"publisher":{"@id":"https:\/\/topdigital.com.ua\/cs\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg","width":2560,"height":1435},"datePublished":"2024-04-30T20:55:31+02:00","dateModified":"2024-07-30T14:42:08+02:00","inLanguage":"cs-CZ","mainEntityOfPage":{"@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#webpage"},"isPartOf":{"@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#webpage"},"articleSection":"Blog"},{"@type":"BreadcrumbList","@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/topdigital.com.ua\/cs\/#listItem","position":1,"name":"Hlavn\u00ed","item":"https:\/\/topdigital.com.ua\/cs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/topdigital.com.ua\/cs\/category\/blog\/#listItem","name":"Blog"}},{"@type":"ListItem","@id":"https:\/\/topdigital.com.ua\/cs\/category\/blog\/#listItem","position":2,"name":"Blog","item":"https:\/\/topdigital.com.ua\/cs\/category\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#listItem","name":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje"},"previousItem":{"@type":"ListItem","@id":"https:\/\/topdigital.com.ua\/cs\/#listItem","name":"Hlavn\u00ed"}},{"@type":"ListItem","@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#listItem","position":3,"name":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje","previousItem":{"@type":"ListItem","@id":"https:\/\/topdigital.com.ua\/cs\/category\/blog\/#listItem","name":"Blog"}}]},{"@type":"Organization","@id":"https:\/\/topdigital.com.ua\/cs\/#organization","name":"Marketingov\u00e1 agentura \"TOP DIGITAL\"","description":"\u0448\u0432\u0438\u0434\u043a\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f","url":"https:\/\/topdigital.com.ua\/cs\/","logo":{"@type":"ImageObject","url":"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2026\/01\/IMG_2612.jpg","@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#organizationLogo","width":1280,"height":885,"caption":"IMG 2612"},"image":{"@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/topdigital.com.ua\/cs\/author\/almightyadmin\/#author","url":"https:\/\/topdigital.com.ua\/cs\/author\/almightyadmin\/","name":"AdminSurname Admin","image":{"@type":"ImageObject","@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#authorImage","url":"https:\/\/topdigital.com.ua\/wp-content\/litespeed\/avatar\/2d8f502e1533b55dd53b83b5f5e5b56e.jpg?ver=1787152691","width":96,"height":96,"caption":"AdminSurname Admin"}},{"@type":"WebPage","@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#webpage","url":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/","name":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba","description":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Hlavn\u00ed \u00bb Blog \u00bb C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty","inLanguage":"cs-CZ","isPartOf":{"@id":"https:\/\/topdigital.com.ua\/cs\/#website"},"breadcrumb":{"@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#breadcrumblist"},"author":{"@id":"https:\/\/topdigital.com.ua\/cs\/author\/almightyadmin\/#author"},"creator":{"@id":"https:\/\/topdigital.com.ua\/cs\/author\/almightyadmin\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg","@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#mainImage","width":2560,"height":1435},"primaryImageOfPage":{"@id":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/#mainImage"},"datePublished":"2024-04-30T20:55:31+02:00","dateModified":"2024-07-30T14:42:08+02:00"},{"@type":"WebSite","@id":"https:\/\/topdigital.com.ua\/cs\/#website","url":"https:\/\/topdigital.com.ua\/cs\/","name":"Marketingov\u00e1 agentura \"TOP DIGITAL\"","description":"\u0448\u0432\u0438\u0434\u043a\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/topdigital.com.ua\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"Marketingov\u00e1 agentura &quot;TOP DIGITAL&quot; - \u0448\u0432\u0438\u0434\u043a\u0435 \u0440\u0456\u0448\u0435\u043d\u043d\u044f","og:type":"article","og:title":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba","og:description":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Hlavn\u00ed \u00bb Blog \u00bb C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty","og:url":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/","og:image":"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg","og:image:secure_url":"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg","og:image:width":2560,"og:image:height":1435,"article:published_time":"2024-04-30T17:55:31+00:00","article:modified_time":"2024-07-30T11:42:08+00:00","twitter:card":"summary_large_image","twitter:title":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba","twitter:description":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Hlavn\u00ed \u00bb Blog \u00bb C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty","twitter:image":"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg"},"aioseo_meta_data":{"post_id":"8538","title":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba","description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-07-11 08:30:40","updated":"2025-06-06 16:30:49","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/cs\/\" title=\"Hlavn\u00ed\">Hlavn\u00ed<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/cs\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tC\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Hlavn\u00ed","link":"https:\/\/topdigital.com.ua\/cs\/"},{"label":"Blog","link":"https:\/\/topdigital.com.ua\/cs\/category\/blog\/"},{"label":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje","link":"https:\/\/topdigital.com.ua\/cs\/blog\/targetovana-reklama-navishho-vona-potr\/"}],"rttpg_featured_image_url":{"full":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg",2560,1435,false],"landscape":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg",2560,1435,false],"portraits":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-scaled.jpg",2560,1435,false],"thumbnail":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-150x150.jpg",150,150,true],"medium":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-300x168.jpg",300,168,true],"large":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-1536x861.jpg",1536,861,true],"2048x2048":["https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/3d-rendering-arrow-hitting-target-2048x1148.jpg",2048,1148,true]},"rttpg_author":{"display_name":"AdminSurname Admin","author_link":"https:\/\/topdigital.com.ua\/cs\/author\/almightyadmin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/topdigital.com.ua\/cs\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","rttpg_excerpt":"C\u00edlen\u00e1 reklama: pro\u010d je pot\u0159eba, jak se konfiguruje a funguje Do konce roku 2023 se po\u010det mobiln\u00edch \u00fa\u010dastn\u00edk\u016f zv\u00fd\u0161\u00ed na 5,7 miliardy lid\u00ed, co\u017e je 71 % celosv\u011btov\u00e9 populace. Odhaduje se, \u017ee 4,8 miliardy z nich m\u00e1 k dubnu 2023 \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch. Jak najdete z\u00e1kazn\u00edka mezi tak obrovsk\u00fdm online publikem? \u0158e\u0161en\u00edm je c\u00edlen\u00e1&hellip;","_links":{"self":[{"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/posts\/8538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/comments?post=8538"}],"version-history":[{"count":0,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/posts\/8538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/media\/8539"}],"wp:attachment":[{"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/media?parent=8538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/categories?post=8538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/topdigital.com.ua\/cs\/wp-json\/wp\/v2\/tags?post=8538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}