{"id":8547,"date":"2024-04-29T10:20:53","date_gmt":"2024-04-29T07:20:53","guid":{"rendered":"https:\/\/topdigital.com.ua\/2024\/04\/29\/white-paper-ebook-%d1%8f%d0%ba-%d0%b2%d0%b8%d0%ba%d0%be%d1%80%d0%b8%d1%81%d1%82%d0%be%d0%b2%d1%83%d0%b2%d0%b0%d1%82%d0%b8-%d1%83-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83\/"},"modified":"2024-07-30T15:04:45","modified_gmt":"2024-07-30T12:04:45","slug":"white-paper-ebook-yak-vykorystovuvaty-u-marketyngu","status":"publish","type":"post","link":"https:\/\/topdigital.com.ua\/cs\/blog\/white-paper-ebook-yak-vykorystovuvaty-u-marketyngu\/","title":{"rendered":"B\u00edl\u00e1 kniha (ebook): Jak vyu\u017e\u00edt v marketingu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8547\" class=\"elementor elementor-8547 elementor-7028\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89f844e elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"89f844e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1f36e2\" data-id=\"b1f36e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6fce1a elementor-widget elementor-widget-heading\" data-id=\"b6fce1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B\u00edl\u00e1 kniha (ebook): Jak vyu\u017e\u00edt v marketingu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb86b33 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cb86b33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1b84cc\" data-id=\"c1b84cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0eae79 elementor-widget elementor-widget-shortcode\" data-id=\"c0eae79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/cs\/\" title=\"Hlavn\u00ed\">Hlavn\u00ed<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/cs\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tB\u00edl\u00e1 kniha (ebook): Jak vyu\u017e\u00edt v marketingu\n\t\t<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75d607e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75d607e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-836942d\" data-id=\"836942d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-844bba8 elementor-widget elementor-widget-text-editor\" data-id=\"844bba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>White paper<\/strong> (v angli\u010dtin\u011b \u201ewhite book\u201c) je elektronick\u00e1 kniha (bro\u017eura) ve form\u00e1tu PDF. Objem takov\u00e9 bro\u017eury zpravidla nep\u0159esahuje 30 stran. Spole\u010dnost nahr\u00e1v\u00e1 na sv\u00e9 webov\u00e9 str\u00e1nky k bezplatn\u00e9 distribuci n\u00e1sleduj\u00edc\u00ed bro\u017euru s cenn\u00fdmi informacemi bez reklamy. B\u00edl\u00e1 kniha se zam\u011b\u0159uje na \u0159e\u0161en\u00ed konkr\u00e9tn\u00edho probl\u00e9mu publika. Modern\u00ed obdoby se naz\u00fdvaj\u00ed elektronick\u00e9 knihy (ebooks) a mohou m\u00edt p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed styl a barevn\u00e9 proveden\u00ed, ale v podstat\u011b se neli\u0161\u00ed od klasick\u00fdch b\u00edl\u00fdch pap\u00edr\u016f. B\u00edl\u00e1 kniha pom\u00e1h\u00e1 z\u00e1kazn\u00edkovi u\u010dinit informovan\u00e9 rozhodnut\u00ed o va\u0161em produktu nebo firm\u011b. K dne\u0161n\u00edmu dni z\u016fst\u00e1vaj\u00ed b\u00edl\u00e9 knihy na Ukrajin\u011b zna\u010dn\u011b podhodnocen\u00e9.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc80043 elementor-widget elementor-widget-heading\" data-id=\"bc80043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">K \u010demu to je?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0154c elementor-widget elementor-widget-text-editor\" data-id=\"ec0154c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tM\u00e1 smysl n\u011bco rozd\u00e1vat z\u00e1kazn\u00edk\u016fm bez placen\u00ed? Rozhodn\u011b! P\u0159esto\u017ee jsou b\u00edl\u00e9 knihy voln\u011b \u0161i\u0159iteln\u00e9, maj\u00ed pro podniky smysl z n\u011bkolika d\u016fvod\u016f:\n<ol>\n  <li>P\u0159il\u00e1k\u00e1n\u00ed pozornosti nov\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f webu poskytnut\u00edm hodnotn\u00e9ho obsahu a z\u00e1kladem pro dialog.<\/li>\n  <li>Konverze n\u00e1v\u0161t\u011bvn\u00edk\u016f na potenci\u00e1ln\u00ed z\u00e1kazn\u00edky d\u00edky mo\u017enosti zanechat kontakty, aby obdr\u017eeli dokument.<\/li>\n  <li>Popul\u00e1rnost a viralita v p\u0159\u00edtomnosti zaj\u00edmav\u00e9ho a u\u017eite\u010dn\u00e9ho obsahu, co\u017e zvy\u0161uje n\u00e1v\u0161t\u011bvnost a zn\u00e1most.<\/li>\n<\/ol>\n<strong>B\u00edl\u00e9 knihy pom\u00e1haj\u00ed informovat z\u00e1kazn\u00edky<\/strong> o jedine\u010dnosti a v\u00fdhod\u00e1ch spole\u010dnosti, zjednodu\u0161uj\u00ed spolupr\u00e1ci. Jsou zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 v dob\u011b nez\u00e1visl\u00e9ho vyhled\u00e1v\u00e1n\u00ed informac\u00ed z\u00e1kazn\u00edky p\u0159ed kontaktov\u00e1n\u00edm prodejc\u016f.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae67d5 elementor-widget elementor-widget-heading\" data-id=\"bae67d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jasn\u00e9 p\u0159\u00edklady b\u00edl\u00e9 knihy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43accae elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43accae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n  <li><a href=\"https:\/\/bitcoin.org\/bitcoin.pdf\">Bitcoin White Paper<\/a> \u2013 nejpopul\u00e1rn\u011bj\u0161\u00ed kryptom\u011bna na sv\u011bt\u011b, kter\u00e1 byla naps\u00e1na v roce 2008.<\/li>\n  <li>Unleashing the Ideavirus od Setha Godina je celosv\u011btov\u011b nejprod\u00e1van\u011bj\u0161\u00ed elektronick\u00e1 kniha a je nyn\u00ed k dispozici v bro\u017eovan\u00e9 vazb\u011b a p\u0159elo\u017eena do 10 jazyk\u016f.<\/li>\n  <li>\u00a0<a href=\"https:\/\/szru.gov.ua\/download\/white-book\/WB-2021.pdf\">B\u00edl\u00e1 kniha zahrani\u010dn\u00ed rozv\u011bdky Ukrajiny<\/a>, jedine\u010dn\u00fd p\u0159\u00edpad, b\u00edl\u00e1 kniha st\u00e1tn\u00ed instituce.< \/li>\n<\/ol>\nPodle v\u00fdzkumu spole\u010dnosti TechTarget si 66 % z\u00e1kazn\u00edk\u016f p\u0159ed n\u00e1kupem technologick\u00fdch produkt\u016f a slu\u017eeb p\u0159e\u010dte b\u00edlou knihu spole\u010dnosti.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b4c842 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b4c842\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7e938a\" data-id=\"f7e938a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1dada7 elementor-widget elementor-widget-heading\" data-id=\"d1dada7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vi\u0161\u0148ovok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c6d999 elementor-widget elementor-widget-text-editor\" data-id=\"1c6d999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB\u00edlou knihu lze pova\u017eovat za bezplatn\u00fd dokument obsahuj\u00edc\u00ed u\u017eite\u010dn\u00e9 informace, ani\u017e by m\u011bl z\u00e1rove\u0148 reklamn\u00ed charakter. Obvykle je k dispozici ve form\u00e1tu PDF a m\u00e1 5 a\u017e 30 str\u00e1nek a je um\u00edst\u011bn na webov\u00e9 str\u00e1nce ke sta\u017een\u00ed.\n\nHlavn\u00edm \u00fa\u010delem vytvo\u0159en\u00ed b\u00edl\u00e9 knihy je nav\u00e1zat prvn\u00ed kontakt s c\u00edlovou skupinou, prom\u011bnit ji v hlavn\u00ed magnet a poskytnout potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm informace o produktu nebo slu\u017eb\u011b, kter\u00e1 \u0159e\u0161\u00ed konkr\u00e9tn\u00ed probl\u00e9m.\n\nB\u00edl\u00e1 kniha pom\u00e1h\u00e1 p\u0159ipravit klienta na zah\u00e1jen\u00ed komunikace se spole\u010dnost\u00ed, pom\u00e1h\u00e1 porozum\u011bt p\u0159edm\u011btu produkt\u016f a slu\u017eeb, kter\u00e9 poskytuje, a tak\u00e9 umo\u017e\u0148uje pochopit hodnotu produkt\u016f a slu\u017eeb slu\u017eby, kterou va\u0161e spole\u010dnost nab\u00edz\u00ed.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19711fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19711fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/topdigital.com.ua\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">objednat konzultaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B\u00edl\u00e1 kniha (ebook): Jak vyu\u017e\u00edt v marketingu White paper (v angli\u010dtin\u011b \u201ewhite book\u201c) je elektronick\u00e1 kniha (bro\u017eura) ve form\u00e1tu PDF. Objem takov\u00e9 bro\u017eury zpravidla nep\u0159esahuje 30 stran. Spole\u010dnost nahr\u00e1v\u00e1 na sv\u00e9 webov\u00e9 str\u00e1nky k bezplatn\u00e9 distribuci n\u00e1sleduj\u00edc\u00ed bro\u017euru s cenn\u00fdmi informacemi bez reklamy. B\u00edl\u00e1 kniha se zam\u011b\u0159uje na \u0159e\u0161en\u00ed konkr\u00e9tn\u00edho probl\u00e9mu publika. Modern\u00ed obdoby se [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":8548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-8547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"B\u00edl\u00e1 kniha (ebook): Jak vyu\u017e\u00edt v marketingu Hlavn\u00ed \u00bb Blog \u00bb B\u00edl\u00e1 kniha (ebook): Jak vyu\u017e\u00edt v marketingu White paper (v angli\u010dtin\u011b \u201ewhite book\u201c) je elektronick\u00e1 kniha (bro\u017eura) ve form\u00e1tu PDF. 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