{"id":8551,"date":"2023-10-24T13:50:23","date_gmt":"2023-10-24T10:50:23","guid":{"rendered":"https:\/\/topdigital.com.ua\/2023\/10\/24\/%d1%81%d1%82%d0%b0%d0%bb%d0%b8-%d1%81%d0%bf%d1%96%d0%ba%d0%b5%d1%80%d0%b0%d0%bc%d0%b8-%d0%b4%d0%bb%d1%8f-%d1%81%d1%82%d1%83%d0%b4%d0%b5%d0%bd%d1%82%d1%96%d0%b2-it-step-academy-%d0%b2%d1%87%d0%b8\/"},"modified":"2024-07-30T10:21:28","modified_gmt":"2024-07-30T07:21:28","slug":"staly-spikeramy-dlya-studentiv-it-step-academy-vchy","status":"publish","type":"post","link":"https:\/\/topdigital.com.ua\/cs\/news\/staly-spikeramy-dlya-studentiv-it-step-academy-vchy\/","title":{"rendered":"Stali se \u0159e\u010dn\u00edky pro studenty IT Step Academy: u\u010dit sebe je u\u0161lechtil\u00e1 v\u011bc, u\u010dit ostatn\u00ed je mnohem u\u0161lechtilej\u0161\u00ed"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"IMG\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Stali se \u0159e\u010dn\u00edky pro studenty IT Step Academy: u\u010dit sebe je u\u0161lechtil\u00e1 v\u011bc, u\u010dit ostatn\u00ed je mnohem u\u0161lechtilej\u0161\u00ed<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\tHlavn\u00ed<\/a>\n\t\t<\/span>\u00bb<\/span>\n\t\t\tZpr\u00e1vy<\/a>\n\t\t<\/span>\u00bb<\/span>\n\t\t\tStali se \u0159e\u010dn\u00edky pro studenty IT Step Academy: u\u010dit sebe je u\u0161lechtil\u00e1 v\u011bc, u\u010dit ostatn\u00ed je mnohem u\u0161lechtilej\u0161\u00ed\n\t\t<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

O v\u00edkendu m\u011bla zakladatelka TOP DIDGITAL Yuliya Shandra a market\u00e9rka-analytka Anna Slobodyaniuk p\u0159\u00edle\u017eitost st\u00e1t se \u0159e\u010dn\u00edky pro studenty na pozv\u00e1n\u00ed po\u010d\u00edta\u010dov\u00e9 akademie IT Step.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

V\u017edy je p\u0159\u00edjemn\u00e9, kdy\u017e jste mezi ostatn\u00edmi vybr\u00e1ni, abyste na vlastn\u00edm p\u0159\u00edkladu uk\u00e1zali, co m\u016f\u017ee b\u00fdt profesn\u00ed r\u016fst a \u010deho lze v t\u00e9 \u010di on\u00e9 oblasti dos\u00e1hnout. Je dvojn\u00e1sob p\u0159\u00edjemn\u00e9, kdy\u017e si v\u00e1s vyberou ti, kte\u0159\u00ed sami dos\u00e1hli vysok\u00e9ho stupn\u011b rozvoje na trhu slu\u017eeb. IT Step Academy je s\u00ed\u0165 vzd\u011bl\u00e1vac\u00edch instituc\u00ed po cel\u00e9 Ukrajin\u011b, kter\u00e9 se specializuj\u00ed na IT vzd\u011bl\u00e1v\u00e1n\u00ed pro dosp\u011bl\u00e9 a d\u011bti a maj\u00ed kurzy programov\u00e1n\u00ed, designu, marketingu, obchodu, kybernetick\u00e9 bezpe\u010dnosti a m\u011bkk\u00fdch dovednost\u00ed. Akademie, kter\u00e1 m\u00e1 komplexn\u00ed p\u0159\u00edstup ke vzd\u011bl\u00e1v\u00e1n\u00ed, si vybrala TOP DIDGITAL, kter\u00fd komplexn\u011b poskytuje slu\u017eby pro tvorbu zna\u010dky, registraci TM, v\u00fdvoj str\u00e1nek, inzerci v Google Ads, SEO optimalizaci, SMM propagaci, reklamn\u00ed fotografii, copywriting a v\u00fdvoj chatbot\u016f.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Poslucha\u010di projevu byli d\u011bti a teenage\u0159i - studenti akademie, kter\u00e9 zaujalo t\u00e9ma: \"Zku\u0161enosti s poskytov\u00e1n\u00edm marketingov\u00fdch slu\u017eeb a spolupr\u00e1ce s TOP blogery DIDGITAL.\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
Julia Shandra ve sv\u00e9m projevu zam\u011b\u0159ila svou pozornost na historii vzniku agentury, poskytovan\u00e9 slu\u017eby, uk\u00e1zky d\u011bl vznikl\u00fdch za l\u00e9ta pr\u00e1ce, pozitivn\u00ed a negativn\u00ed str\u00e1nky pr\u00e1ce:
    \n
  • Na\u0161e ka\u017edodenn\u00ed pr\u00e1ce je v\u017edy o rozvoji, nov\u00fdch zn\u00e1mostech, setk\u00e1n\u00edch s \u00fasp\u011b\u0161n\u00fdmi lidmi a zaj\u00edmav\u00fdch v\u00fdletech. Pokud nechcete ka\u017ed\u00fd den d\u011blat n\u011bjakou monot\u00f3nn\u00ed a nudnou pr\u00e1ci, nevid\u011bt kone\u010dn\u00fd v\u00fdsledek sv\u00e9ho \u00fasil\u00ed, d\u00edvat se na hodiny a \u010dekat na konec pracovn\u00edho dne - stoj\u00ed za to p\u0159em\u00fd\u0161let o zlep\u0161en\u00ed sv\u00fdch tv\u016fr\u010d\u00edch schopnost\u00ed a schopnosti od ml\u00e1d\u00ed, aby si v budoucnu mohl vybrat zaj\u00edmav\u00e9 a kreativn\u00ed povol\u00e1n\u00ed, nap\u0159\u00edklad v marketingov\u00e9 agentu\u0159e. <\/i><\/li><\/ul><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"photo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    Poslucha\u010de zaujaly p\u0159edev\u0161\u00edm informace o z\u00e1kulis\u00ed pr\u00e1ce marketingov\u00e9 agentury s blogery. Marketingov\u00e1 analyti\u010dka Anna Slobodyaniuk vysv\u011btlila, jak jej\u00ed pr\u00e1ce - anal\u00fdza c\u00edlov\u00e9ho publika klienta a c\u00edlov\u00e9ho publika blogger\u016f pom\u00e1h\u00e1 k \u00fasp\u011bchu takov\u00e9 spolupr\u00e1ce s influencery.
      \n
    • Poda\u0159ilo se mi p\u0159ekvapit publikum t\u00edm, \u017ee jsem jim \u0159ekl, \u017ee spolupr\u00e1ci se slavn\u00fdmi blogery iniciuje reklamn\u00ed mana\u017eer a marketingov\u00fd analytik, kter\u00fd vyb\u00edr\u00e1 ty influencery, kte\u0159\u00ed se nejl\u00e9pe hod\u00ed pro reklamu konkr\u00e9tn\u00edho produktu. Na\u0161i texta\u0159i p\u00ed\u0161\u00ed reklamn\u00ed sc\u00e9n\u00e1\u0159, p\u0159izp\u016fsobuj\u00ed se stylu toho \u010di onoho blogera, jeho zp\u016fsobu komunikace s p\u0159edplatiteli, celkov\u00e9mu postaven\u00ed inzerovan\u00e9 zna\u010dky. T\u00edmto zp\u016fsobem se reklama nestane antireklamou a opust\u00ed obecn\u00e9 pl\u00e1tno strategie produktu nebo slu\u017eby. P\u0159\u00edb\u011bh o blogerech, se kter\u00fdmi TOP DIDGITAL spolupracoval, a srovn\u00e1vac\u00ed popis toho, jak n\u011bkdy reklama s influencery s men\u0161\u00edm publikem funguje mnohem l\u00e9pe ne\u017e s milion\u00e1\u0159sk\u00fdmi blogery a pro\u010d se to d\u011bje, - \u0159\u00edk\u00e1 Anna Slobodyaniuk, se staly zaj\u00edmav\u00fdm pro d\u011bti. <\/i><\/li><\/ul><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"IMG\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t\t
      V ka\u017ed\u00e9m procesu je d\u016fle\u017eit\u00e9 porozum\u011bt jeho hodnot\u011b, a to zejm\u00e9na v procesu u\u010den\u00ed. Hodnota vystoupen\u00ed \u0159e\u010dn\u00edk\u016f z marketingov\u00e9 agentury TOP DIDGITAL byla odhalena d\u00edky interaktivn\u00ed relaci, kde studenti IT Step Academy mluvili o tom, jak\u00e9 podnik\u00e1n\u00ed sn\u00ed o zah\u00e1jen\u00ed a jak by se dalo d\u00edky z\u00edskan\u00fdm znalostem rozv\u00edjet.
        \n
      • S Annou jsme mluvili s mlad\u00fdmi a aktivn\u00edmi u\u017eivateli soci\u00e1ln\u00edch s\u00edt\u00ed, ze kter\u00fdch se v budoucnu stanou design\u00e9\u0159i, IT specialist\u00e9, SMM specialist\u00e9, market\u00e9\u0159i\na dal\u0161\u00ed specialist\u00e9, kte\u0159\u00ed budou rozv\u00edjet prodej zbo\u017e\u00ed a slu\u017eeb prost\u0159ednictv\u00edm celosv\u011btov\u00e9ho internetu. D\u011bkujeme za pozv\u00e1n\u00ed do IT Step Academy: je p\u0159\u00edjemn\u00e9 spolupracovat s vlajkov\u00fdmi lod\u011bmi vzd\u011bl\u00e1vac\u00edch slu\u017eeb \u2013 dod\u00e1v\u00e1 na z\u00e1v\u011br Julia Volodymyrivna. <\/i><\/li><\/ul><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"IMG\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Stali se \u0159e\u010dn\u00edky pro studenty IT Step Academy: u\u010dit sebe je u\u0161lechtil\u00e1 v\u011bc, u\u010dit ostatn\u00ed je mnohem u\u0161lechtilej\u0161\u00ed O v\u00edkendu m\u011bla zakladatelka TOP DIDGITAL Yuliya Shandra a market\u00e9rka-analytka Anna Slobodyaniuk p\u0159\u00edle\u017eitost st\u00e1t se \u0159e\u010dn\u00edky pro studenty na pozv\u00e1n\u00ed po\u010d\u00edta\u010dov\u00e9 akademie IT Step. V\u017edy je p\u0159\u00edjemn\u00e9, kdy\u017e jste mezi ostatn\u00edmi vybr\u00e1ni, abyste na vlastn\u00edm p\u0159\u00edkladu uk\u00e1zali, […]<\/p>\n","protected":false},"author":37,"featured_media":8552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-8551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t