{"id":8557,"date":"2023-10-13T09:17:20","date_gmt":"2023-10-13T06:17:20","guid":{"rendered":"https:\/\/topdigital.com.ua\/2023\/10\/13\/%d0%bd%d0%b0%d0%b2%d1%96%d1%89%d0%be-%d0%bf%d0%be%d1%82%d1%80%d1%96%d0%b1%d0%b5%d0%bd-%d1%81%d0%b0%d0%b9%d1%82-%d1%96-%d1%89%d0%be-%d0%b2%d1%96%d0%bd-%d0%b4%d0%b0%d1%94-%d0%b4%d0%bb%d1%8f-%d0%b1%d1%96\/"},"modified":"2024-07-30T15:12:21","modified_gmt":"2024-07-30T12:12:21","slug":"navishho-potriben-sajt-i-shho-vin-daye-dlya-bi","status":"publish","type":"post","link":"https:\/\/topdigital.com.ua\/cs\/blog\/navishho-potriben-sajt-i-shho-vin-daye-dlya-bi\/","title":{"rendered":"Pro\u010d pot\u0159ebujete web a co poskytuje pro podnik\u00e1n\u00ed"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\u0441\u0430\u0439\u0442\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pro\u010d pot\u0159ebujete web a co poskytuje pro podnik\u00e1n\u00ed<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\tHlavn\u00ed<\/a>\n\t\t<\/span>\u00bb<\/span>\n\t\t\tBlog<\/a>\n\t\t<\/span>\u00bb<\/span>\n\t\t\tPro\u010d pot\u0159ebujete web a co poskytuje pro podnik\u00e1n\u00ed\n\t\t<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dnes se st\u00e1v\u00e1 popul\u00e1rn\u00ed si myslet, \u017ee vytvo\u0159en\u00ed vlastn\u00edho webu nen\u00ed nutn\u00e9 pro \u00fasp\u011b\u0161n\u00fd rozvoj podnik\u00e1n\u00ed. Toto tvrzen\u00ed je od\u016fvodn\u011bno skute\u010dnost\u00ed, \u017ee proces vytv\u00e1\u0159en\u00ed a \u00fadr\u017eby webu m\u016f\u017ee vy\u017eadovat zna\u010dn\u00e9 \u010dasov\u00e9 a finan\u010dn\u00ed n\u00e1klady. Pod\u00edvejme se na tento probl\u00e9m podrobn\u011bji a ur\u010dete, kdo a za jak\u00fdm \u00fa\u010delem m\u016f\u017ee st\u00e1le pot\u0159ebovat sv\u016fj vlastn\u00ed webov\u00fd zdroj.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Web pro firmy: pro\u010d?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Odp\u016frci my\u0161lenky vytvo\u0159it si vlastn\u00ed web se omlouvaj\u00ed \u010detn\u00fdmi v\u00fdmluvami: p\u0159\u00edtomnost soci\u00e1ln\u00edch s\u00edt\u00ed, dostate\u010dn\u00fd tok z\u00e1kazn\u00edk\u016f, chyb\u011bj\u00edc\u00ed c\u00edlov\u00e9 publikum na internetu nebo omezen\u00e9 zdroje \u010dasu a financ\u00ed.
\nExistuje v\u0161ak mnoho d\u016fvod\u016f, pro\u010d byste m\u011bli zv\u00e1\u017eit vlastn\u00ed webov\u00fd zdroj. Tvorba a \u00fadr\u017eba webu p\u0159edstavuje n\u00e1sleduj\u00edc\u00ed \u00fakoly a m\u00e1 sv\u00e9 v\u00fdhody:
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  1. P\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f: Web funguje nep\u0159etr\u017eit\u011b a m\u016f\u017ee b\u00fdt \u00fa\u010dinn\u00fdm prost\u0159edkem k p\u0159il\u00e1k\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f. <\/li>\n
  2. Vizitka spole\u010dnosti: str\u00e1nka ukazuje, \u017ee va\u0161e spole\u010dnost sleduje trendy, a poskytuje informace o sob\u011b a sv\u00fdch produktech nebo slu\u017eb\u00e1ch. <\/li>\n
  3. Kan\u00e1l pro v\u00fdm\u011bnu informac\u00ed: umo\u017e\u0148uje nav\u00e1zat komunikaci se z\u00e1kazn\u00edky a partnery. <\/li>\n
  4. Zv\u00fd\u0161en\u00ed d\u016fv\u011bryhodnosti: vytvo\u0159en\u00ed vlastn\u00ed zna\u010dky pom\u00e1h\u00e1 vytv\u00e1\u0159et pozitivn\u00ed image spole\u010dnosti. <\/li>\n
  5. Efektivn\u00ed reklama: str\u00e1nka funguje neust\u00e1le a m\u016f\u017ee slou\u017eit jako \u00fa\u010dinn\u00fd prost\u0159edek reklamy, na rozd\u00edl od banner\u016f a televizn\u00edch reklam. <\/li>\n
  6. Ozn\u00e1men\u00ed o nov\u00fdch produktech a slev\u00e1ch: toto je p\u0159\u00edle\u017eitost informovat z\u00e1kazn\u00edky o nov\u00fdch produktech, akc\u00edch a novink\u00e1ch spole\u010dnosti. <\/li>\n
  7. Uk\u00e1zka pracovn\u00edch v\u00fdsledk\u016f: str\u00e1nka umo\u017e\u0148uje mluvit o \u00fasp\u011b\u0161n\u00fdch projektech a spokojen\u00fdch z\u00e1kazn\u00edc\u00edch. <\/li>\n
  8. Konkuren\u010dn\u00ed v\u00fdhoda: M\u00edt webov\u00e9 str\u00e1nky v\u00e1m m\u016f\u017ee pomoci porazit va\u0161e konkurenty. <\/li>\n
  9. P\u0159\u00edstup na nov\u00e9 trhy: str\u00e1nka poskytuje p\u0159\u00edstup ke spole\u010dnosti odkudkoli na planet\u011b. <\/li>\n
  10. Komer\u010dn\u00ed perspektiva: I kdy\u017e v\u00e1\u0161 obchod nen\u00ed online, m\u016f\u017ee web slou\u017eit jako z\u00e1klad pro budouc\u00ed online prodej. <\/li><\/ul><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vlastnictv\u00ed vlastn\u00edho webov\u00e9ho zdroje tedy m\u016f\u017ee m\u00edt \u0159adu d\u016fle\u017eit\u00fdch v\u00fdhod a m\u011blo by b\u00fdt pova\u017eov\u00e1no za \u00fa\u010dinn\u00fd n\u00e1stroj pro rozvoj va\u0161eho podnik\u00e1n\u00ed.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Kdo pot\u0159ebuje vytvo\u0159it web?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Vytvo\u0159en\u00ed vlastn\u00edho firemn\u00edho webu se stalo nezbytnost\u00ed pro ka\u017edou firmu. Je obt\u00ed\u017en\u00e9 definovat oblasti, ve kter\u00fdch to nen\u00ed relevantn\u00ed, proto\u017ee takov\u00fd marketingov\u00fd n\u00e1stroj je u\u017eite\u010dn\u00fd pro ka\u017ed\u00e9ho.
      \n
    • Jednotlivci: P\u0159i hled\u00e1n\u00ed slu\u017eeb, jako jsou instalat\u00e9rsk\u00e9 slu\u017eby, bude v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f prvn\u00ed akc\u00ed, kterou provede vyhled\u00e1v\u00e1n\u00ed na internetu. Str\u00e1nky pom\u00e1haj\u00ed podnikatel\u016fm prezentovat sv\u00e9 slu\u017eby a naj\u00edt nov\u00e9 z\u00e1kazn\u00edky. <\/li>\n
    • Kreativn\u00ed profese: Hlavn\u00edm c\u00edlem vytvo\u0159en\u00ed webu pro kreativn\u00ed profese je p\u0159il\u00e1kat z\u00e1kazn\u00edky a generovat p\u0159\u00edjem. Zde lze um\u00edstit portfolio, aby potenci\u00e1ln\u00ed klienti mohli d\u00edla ohodnotit. Pozornost publika upout\u00e1 i blog s u\u017eite\u010dn\u00fdmi a zaj\u00edmav\u00fdmi informacemi t\u00fdkaj\u00edc\u00edmi se va\u0161eho podnik\u00e1n\u00ed. <\/li>\n
    • Velk\u00fd byznys: Ka\u017ed\u00e1 sv\u011btov\u011b uzn\u00e1van\u00e1 korporace s miliardov\u00fdm obratem a mnoha z\u00e1kazn\u00edky m\u00e1 sv\u00e9 vlastn\u00ed webov\u00e9 str\u00e1nky. Pro\u010d? Str\u00e1nka slou\u017e\u00ed jako platforma pro prezentaci nov\u00fdch produkt\u016f, zpracov\u00e1n\u00ed objedn\u00e1vek a zve\u0159ej\u0148ov\u00e1n\u00ed pracovn\u00edch nab\u00eddek. <\/li><\/ul><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Vytvo\u0159en\u00ed vlastn\u00edch webov\u00fdch str\u00e1nek se proto st\u00e1v\u00e1 d\u016fle\u017eit\u00fdm krokem k \u00fasp\u011bchu v jak\u00e9koli oblasti podnik\u00e1n\u00ed a profesn\u00ed \u010dinnosti.
      \nPokud nechcete tr\u00e1vit \u010das a \u00fasil\u00ed vytv\u00e1\u0159en\u00edm plnohodnotn\u00e9ho webu, existuj\u00ed alternativy \u2013 landing pages, neboli vstupn\u00ed str\u00e1nky. Obvykle obsahuj\u00ed jednu konkr\u00e9tn\u00ed v\u00fdzvu k akci, jako je n\u00e1kup produktu, p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru nebo poskytnut\u00ed kontaktn\u00edch informac\u00ed. Proto\u017ee jsou vstupn\u00ed str\u00e1nky zam\u011b\u0159eny na prodej konkr\u00e9tn\u00edho produktu nebo slu\u017eby, nejsou vhodn\u00e9 pro v\u0161echny typy podnik\u016f.
      \nP\u0159i zji\u0161\u0165ov\u00e1n\u00ed, zda va\u0161e spole\u010dnost pot\u0159ebuje webov\u00e9 str\u00e1nky, je d\u016fle\u017eit\u00e9 vz\u00edt v \u00favahu, \u017ee vytv\u00e1\u0159\u00ed osobn\u00ed prostor pro va\u0161i zna\u010dku. M\u00e1te \u00faplnou kontrolu nad t\u00edm, co a jak se to zve\u0159ej\u0148uje, a m\u016f\u017eete si nastavit vlastn\u00ed pravidla.
      \nNa druhou stranu pro z\u00e1kazn\u00edky slou\u017e\u00ed vlastn\u00ed web jako jist\u00e1 z\u00e1ruka odpov\u011bdnosti firmy. V\u00fdvoj a \u00fadr\u017eba str\u00e1nek vy\u017eaduje ur\u010dit\u00e9 znalosti, dovednosti, \u010das a zdroje, co\u017e sv\u011bd\u010d\u00ed o seri\u00f3znosti obchodn\u00edho p\u0159\u00edstupu. Str\u00e1nku na soci\u00e1ln\u00edch s\u00edt\u00edch m\u016f\u017ee vytvo\u0159it kdokoli, ale vytvo\u0159it si vlastn\u00ed web je v\u00edc ne\u017e pouh\u00e9 zve\u0159ej\u0148ov\u00e1n\u00ed. P\u0159\u00edtomnost webov\u00fdch str\u00e1nek proto m\u016f\u017ee sn\u00ed\u017eit riziko, \u017ee se dostanete do podvodn\u00edk\u016f a nespolehliv\u00fdch dodavatel\u016f.
      \n\nPokud si st\u00e1le nejste jisti, kter\u00e9 str\u00e1nky pot\u0159ebujete pro sv\u00e9 podnik\u00e1n\u00ed \u00ac\u2013 obra\u0165te se na specialisty na\u0161\u00ed marketingov\u00e9 agentury TOP-DIGITAL. Vytvo\u0159\u00edme pro v\u00e1s kvalitn\u00ed webov\u00fd zdroj.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Pro\u010d pot\u0159ebujete web a co poskytuje pro podnik\u00e1n\u00ed Dnes se st\u00e1v\u00e1 popul\u00e1rn\u00ed si myslet, \u017ee vytvo\u0159en\u00ed vlastn\u00edho webu nen\u00ed nutn\u00e9 pro \u00fasp\u011b\u0161n\u00fd rozvoj podnik\u00e1n\u00ed. Toto tvrzen\u00ed je od\u016fvodn\u011bno skute\u010dnost\u00ed, \u017ee proces vytv\u00e1\u0159en\u00ed a \u00fadr\u017eby webu m\u016f\u017ee vy\u017eadovat zna\u010dn\u00e9 \u010dasov\u00e9 a finan\u010dn\u00ed n\u00e1klady. Pod\u00edvejme se na tento probl\u00e9m podrobn\u011bji a ur\u010dete, kdo a za jak\u00fdm \u00fa\u010delem […]<\/p>\n","protected":false},"author":37,"featured_media":8558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-8557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t