Targeted advertising can work as a separate service – without ordering a full SMM complex.
It is not necessary to order the entire SMM complex to effectively promote your business on social networks. If your company already has a team that creates content, manages Instagram or TikTok, you can order it separately setting up and running targeted advertising in TOP DIGITAL.
We work not only as an SMM agency, but as a team comprehensive digital marketingTherefore, we can join your project at a specific stage and take on exactly the direction you need.
You create content — we help turn it into an advertising tool that attracts the right audience and works for business results.
What is targeted advertising?
Targeted advertising is advertising that is shown to specific audience segments according to specified parameters and signals.
Depending on the platform and campaign goals, you can work with audiences based on:
- geography;
- age;
- interests;
- behavior;
- interaction with content;
- visiting the site;
- user actions;
- profile interactions;
- previous purchases or applications;
- other available advertising signals.
The main advantage of targeted advertising is the ability to not only show content to a large number of people, but target advertising messages to a potentially relevant audience.
Targeted advertising as a separate service
Many companies already have their own team or contractor that deals with content.
This is absolutely normal.
You don't need to give us your entire Instagram or TikTok if you only need advertising.
For example, your team independently:
- runs an Instagram;
- creates posts;
- shoots Reels;
- designs Stories;
- responds to subscribers;
- develops a content plan.
AND TOP DIGITAL joins as an advertising team.
We analyze the business, audience, and goals, determine an advertising strategy, set up campaigns, work with audiences, test creatives, and optimize advertising.
This is a convenient collaboration format for businesses that want to divide functions between different specialists.
You create content — we launch it into advertising
This is one of the models of cooperation with TOP DIGITAL.
Your team can create videos and designs according to your brand's corporate identity.
We, for our part:
- we analyze advertising goals;
- we determine the necessary audience segments;
- we recommend creative formats;
- we set up an advertising account;
- we launch campaigns;
- we test ads;
- we control the budget;
- analyze the results;
- we optimize advertising.
At the same time, we can make recommendations on which content is best to use for advertising.
After all, organic content and advertising creative are not always the same thing.
Why should targeted advertising be handled separately from content?
Creating content and running ads are different competencies.
An SMM specialist may be great at creating content, but targeted advertising requires a different set of skills:
- work with advertising offices;
- audience segmentation;
- campaign settings;
- hypothesis testing;
- analytics;
- optimization;
- working with the advertising budget;
- retargeting;
- conversion tracking.
That is why in some companies these functions are separated.
The content team creates the material, and the performance marketer turns it into a customer engagement tool.
What platforms can we use?
Depending on your business and goals, advertising campaigns can be launched on different platforms.
Meta Ads
Advertising in the Instagram and Facebook ecosystem allows you to work with different content formats and audiences.
TikTok Ads
Suitable for promotion through short vertical videos and working with TikTok audiences.
Other digital channels
Since TOP DIGITAL specializes in comprehensive digital marketing, if necessary, we can consider targeted advertising as part of a broader advertising strategy that includes Google Ads, SEO, content marketing, and other channels.
Who is a separate targeted advertising service suitable for?
This format of cooperation is especially convenient for companies that already have:
- your own SMM manager;
- content maker;
- designer;
- videographer;
- internal marketing department;
- an agency that manages social networks.
You don't need to change the entire system of work.
You can simply hand over the advertising direction to TOP DIGITAL specialists.
Example
Let's imagine that a company has its own content maker.
He creates every month:
- 10 Reels;
- 15 Stories;
- 8 posts;
- photo content.
But the company wants to increase its reach and number of applications.
In this case, TOP DIGITAL can connect at the advertising stage.
We determine which materials are best to use, form advertising hypotheses, launch testing, and analyze which content brings the best results.
Yes company does not pay twice for social media management, but gets professional advertising customization.
How does working with TOP DIGITAL work?
1. Briefing
At the beginning, we get to know the business and determine:
- what the company sells;
- who is her client;
- what geographic markets are needed;
- what are the goals of advertising;
- what is the budget;
- what results have already been obtained;
- what content is available.
2. Analysis
We analyze:
- advertising account;
- previous campaigns;
- audience;
- creatives;
- results;
- competitive environment.
If the ad has already been launched, this allows you to avoid starting from scratch.
3. Advertising strategy
We determine:
- goals;
- audience segments;
- campaign formats;
- advertising messages;
- budget;
- testing logic;
- analytics system.
4. Setting up your advertising account
We check and configure the necessary parameters of the advertising platform.
If necessary, we work with:
- Pixel;
- events;
- conversions;
- audiences;
- retargeting;
- product catalogs;
- other tools.
5. Launch
After preparation, we launch advertising campaigns and start collecting data.
The first stage is often a test.
We test different audiences, creatives, and advertising messages to determine the most promising combinations.
6. Optimization
Advertising should not work on the principle of:
"They launched it and forgot about it."
We regularly analyze metrics and adjust campaigns.
We can:
- change budgets;
- test new audiences;
- Turn off ineffective ads;
- scale the results;
- test new creatives;
- adjust advertising messages.
What is important from your team?
If you create content yourself, it is important for us to receive quality materials for testing.
These can be:
- Reels;
- video;
- photographs;
- Stories;
- carousels;
- UGC;
- reviews;
- product reviews;
- expert content.
We can recommend, What formats and stories should be created specifically for advertising?.
Thus, the content creator and the performance marketer work together, but each is responsible for their own part of the process.
Do I need to create separate content for advertising?
Not always.
Some of the organic content can be used in advertising campaigns.
But it's important to keep in mind that content that works well for subscribers won't necessarily be the best advertising creative.
For advertising, the following are especially important:
- strong first frame;
- clear proposal;
- quick demonstration of superiority;
- correct format;
- a clear call to action.
Therefore, we can analyze your content and recommend, what should be left for organic promotion and what should be tested in advertising.
Targeted advertising for various businesses
A separate targeted advertising service can be useful for almost any business that has a relevant audience.
For example:
Online stores
Advertising of products, collections, promotions and new products.
Beauty salons
Promotion of procedures, specialists and special offers.
Restaurants
Attracting guests and promoting individual offers.
Experts
Promotion of consultations, courses and personal brand.
Medical and wellness projects
Communication with potential customers in accordance with available advertising opportunities and platform rules.
B2B companies
Building awareness and attracting potential customers.
Targeted advertising should work together with the site
If the goal of a campaign is to generate leads or sales through your website, it is important to consider the entire user journey.
For example:
Advertising → website → form → application → manager → sales.
Even perfectly configured advertising will not solve the problem if:
- the site is slow;
- the proposal is unclear;
- the form is too complicated;
- there is no necessary information;
- The manager takes a long time to answer.
Therefore, as a comprehensive digital marketing team, we can look at the advertising campaign more broadly and pay attention to other points that affect the result.
Analytics is the basis of effective advertising
We evaluate not only the number of impressions or clicks.
Depending on the business goals, we analyze:
- coverage;
- CPM;
- CTR;
- CPC;
- number of applications;
- lead value;
- conversion;
- shopping;
- the cost of customer acquisition;
- ROAS;
- income.
This allows us to understand, Does advertising really make money for businesses?, and not just creates activity in the advertising cabinet.
Advantages of working with TOP DIGITAL
No need to order full SMM
You can leave content creation to your team.
Professional performance marketing
Advertising is handled by specialists who work specifically with digital advertising and analytics.
A broader view of business
We can take into account the website, SEO, Google Ads, content, and other channels, rather than looking at advertising in isolation.
Flexible format
You can engage us only in the direction you need.
Working with your creatives
It is not necessary to create all the content at TOP DIGITAL. We can work with the materials prepared by your team.
Data-driven optimization
Decisions are made based on campaign results, not assumptions.
Why is TOP DIGITAL more than a targetologist?
We position ourselves as a team comprehensive digital marketing.
This means that even when you order only targeted advertising from us, we look at it in the context of the entire marketing journey.
We are not just interested in:
"How many people saw the ad?"
AND:
"What happened after the click and did the business get a customer?"
It is this approach that allows you to find weak points and make advertising more effective.
Targeted advertising as an addition to your team
If you already have a content creator, SMM manager, or marketer, TOP DIGITAL can become your external performance department.
You continue to create content in your format.
We take care of the advertising part:
strategy → setup → launch → testing → analytics → optimization.
This format allows each team to focus on their own competencies.
Conclusion
You don't have to order full social media management to get professional targeted advertising.
If you already have a team that creates content, you can order targeted advertising separately from TOP DIGITAL.
We will connect to your project, analyze your business and audience, set up advertising campaigns, test creatives, and optimize advertising based on the results.
And if you later need SMM, Google Ads, SEO, website development, or other digital tools, at TOP DIGITAL you can get them within one comprehensive marketing team.
Already have content, but want more customers?
Order targeted advertising from TOP DIGITAL separately.
You create content.We help turn it into advertising that drives business results.
TOP DIGITAL is your specialists in targeted advertising and comprehensive digital marketing.
Order targeted advertising in TOP DIGITAL
Targeted advertising produces results when there is a strategy behind it. TOP DIGITAL runs campaigns on Facebook and Instagram tailored to your goals.
More about the direction – on the service pages: SMM promotion and photo content creationIt is also useful to view official Meta help about advertising.
Leave a request, and we will find a solution for your business.