Content strategy for SMM starts not with headings, but with a business goal: what a person should do after viewing a publication.
Publishing posts regularly does not mean having effective SMM. Content without a strategy can be beautiful but chaotic.
What is content strategy?
This is a system that defines:
- goals
- audience
- positioning
- key messages
- rubrics
- formats
- tone of voice
- frequency
- KPIs
Strategy preparation
Where to start?
First, you need to analyze your business, products, customers, competitors, social media, and past results.
SMM goals
This could be awareness, reach, trust, leads, sales, repeat purchases, or community building.
Content and formats
Content categories
Main directions:
- expert
- food
- image-related
- probative
- entertaining
- corrupt
Reels and Stories
Reels can work for outreach, expertise, product demos, testimonials, and sales.
Stories are suitable for daily communication, behind-the-scenes, surveys, feedback, promotions, and warm-ups.
Content and funnel
Content should lead a person from attention to interest, trust, desire, and action.
Analytics
It’s not just likes that need to be evaluated. Reach, retention, conversions, leads, purchases, and revenue are analyzed for various purposes.
Content strategy for SMM at TOP DIGITAL
TOP DIGITAL develops content strategies from positioning and headings to Reels, Stories, visuals, tone of voice, content plan and KPIs.
The goal is to turn SMM into a marketing channel that works for business.
We build a content strategy based on business goals: categories, formats, publication calendar, and the connection between content and advertising.
More about the direction – on the service pages: SMM promotion and copywritingIt is also useful to view Instagram for Business materials.
Leave a request, and we will find a solution for your business.
If the topic is relevant to your project, tell us about the task and we will offer options for your budget and deadlines.