SEO website optimization: a set of solutions that will bring your website to the TOP

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To turn a website into a full-fledged sales tool, it's not enough to add products or services and set up advertising. SEO optimization is a set of actions that will make a website high-quality from the point of view of search engines, visible to the target audience, and help reduce the cost of advertising in Google Ads.

Step 1. SEO audit: what it is and who needs it

If you've never ordered SEO promotion before - or ordered it but didn't get any results - it's worth conducting an independent audit. SEO works for any niche; a specialist has to find growth points and implement the strategy step by step until results are obtained, and then scale the success.
A detailed SEO audit is useful when:
  • You have just created a website, changed the structure of an existing one, or moved to a new domain.
  • The positions have dropped sharply or the resource has been removed from the search results altogether.
  • New pages are not indexed by search engines. The site has not been growing in the search results for 2-3 months or has frozen in the TOP 20.
  • Organic traffic converts almost nothing.
    • A technical audit paired with Google Console analysis will help you find errors and get a detailed step-by-step promotion plan to increase organic traffic and boost conversions.
    As a result of the SEO audit, you will have a plan for 2-6 months, depending on the scale of the project. It will include technical optimization, recommendations on website structure and content, analysis of external links and web analytics, as well as general recommendations for improving your resource.

    Step 2. Comprehensive SEO optimization

    Further actions will depend on the type of website and its scale: online stores should increase visibility for commercial queries such as "buy tefal iron" and optimize product pages, while small service stations or beauty salons should focus on local promotion.
    But there are universal tasks that any SEO specialist should perform.
    Mandatory SEO optimization of websites includes:
  • Competitor analysis.
  • Selecting keywords, clustering them into segments, and creating a semantic core.
  • Optimization of the website structure based on user requests.
  • Optimize individual pages to improve their ranking: work with code, meta tags, breadcrumbs, and visible content.
  • Link building.
  • Work on usability and content marketing.

    • Step 3. Tracking promotion results and monitoring positions

    Without analyzing the results, SEO makes no sense, so monitoring positions by target keywords is a mandatory stage of comprehensive SEO optimization. We recommend automating the tracking of positions using Serpstat or Ahrefs to see the results of promotion in dynamics.
    It is also worth tracking website and landing page traffic, overall search visibility, conversions, and their cost.
    Mandatory SEO optimization of websites includes:
  • Competitor analysis.
  • Selecting keywords, clustering them into segments, and creating a semantic core.
  • Optimization of the website structure based on user requests.
  • Optimize individual pages to improve their ranking: work with code, meta tags, breadcrumbs, and visible content.
  • Link building.
  • Work on usability and content marketing.

    • Conclusions.

    A rational SEO strategy will help you minimize the cost of website optimization and get a tangible SEO effect. Refrain from ill-considered decisions - their price is too high for small businesses.
    At TOP DIGITAL, we know how to solve your SEO problems and make sure that your website sells and that you and your business are visible to the target audience. Contact us by phone or social media to get advice and discuss the promotion of your website.
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