Are you running ads on Instagram or Facebook, but the applications are expensive? Your advertising budget is running out faster than customers are appearing? Are you constantly testing new creatives, audiences, and offers, but don't understand why your ads aren't bringing the expected results? In most cases, the problem isn't in the advertising department. It's much deeper — in the lack of a proper marketing strategy, positioning errors, an incorrectly defined target audience, or a weak offer. That's why targeting advice from marketer Yulia Shandra helps you not just set up your ads, but also understand how to make them profitable.
Who is Yulia Shandra?
Yulia Shandra is a marketer with over 10 years of experience in digital marketing, strategic business promotion and launching advertising campaigns. Over the years, she has helped companies from various fields build effective marketing systems, optimize advertising budgets and significantly increase the number of calls and sales. During the consultation, Yulia analyzes not only advertising, but the entire customer journey – from the first contact with the brand to the purchase. Who needs consulting on targeting
Consultation will be useful if:
– advertising is not paying off; – the cost of a lead is constantly growing; – there is no stable flow of applications; – it is not clear which audience to choose; – advertising campaigns are working unstably; – the budget is being spent without the predicted result; – you want to configure advertising yourself; – you are planning to launch a new product or service. Even if advertising is already being conducted by a targetologist, consultation will help find weaknesses and opportunities for scaling.
What is considered during the consultation
Each business has its own characteristics, so the consultation is carried out individually. Analysis of the advertising strategy Before changing the advertising settings, it is necessary to understand whether the strategy itself is built correctly. During the consultation, the following are analyzed: – the goals of the advertising campaign; – the structure of the advertising cabinet; – the logic of launching campaigns; – the stages of the sales funnel; – the correspondence of advertising to business objectives. Often, the problem is not in the advertising, but in the fact that it is launched without a clear marketing system.
Target audience analysis
One of the most common reasons for expensive applications is incorrect audience definition.
Yulia Shandra will help:
define a portrait of the ideal client; find new audience segments; understand the needs and pain points of potential buyers; create the right advertising messages. The more precisely the audience is defined, the more effectively targeted advertising works. Analysis of advertising creatives Even perfectly tuned advertising will not work without strong creativity. The consultation considers: – banners; – advertising videos; – Reels; – ad texts; – offers; – calls to action.
You will receive recommendations on how to make your advertising more visible and convincing.
Advertising budget optimization
A bigger budget doesn't always mean more sales. During the consultation, we will discuss: – budget allocation; – testing advertising campaigns; – scaling successful communications; – reducing unnecessary costs; – optimizing the cost of the application.
The goal is to make sure that every hryvnia invested works as efficiently as possible.
Landing page analysis
Sometimes the problem isn't the advertising, but where it leads the customer.
Julia analyzes:
– website; – landing page; – Instagram profile; – page design; – purchase logic.
Even small changes can significantly increase conversions.
Practical recommendations
After the consultation, you will receive not general advice, but a specific action plan. It includes: – recommendations for advertising campaigns; – a list of errors; – suggestions for improving creatives; – audience advice; – scaling recommendations; – marketing solutions to increase sales. Everything is explained in simple language, without complex technical terms.
Why is it worth contacting Yulia Shandra?
Most specialists analyze only the advertising office. Yulia Shandra looks at the business more broadly — at the business as a single system. She helps find the reason why advertising is not working, even if the problem is hidden in positioning, product, content, or communication with the client. This approach allows you to not only improve advertising performance, but also build an effective system for attracting customers.
After the consultation, you will clearly understand:
– why advertising does not bring the desired result; – what mistakes need to be corrected; – how to use the advertising budget more effectively; – which audiences should be tested; – which creatives will work best; – how to scale advertising campaigns. This will help to avoid unnecessary costs and make targeted advertising one of the main sources of customer acquisition.
Sign up for a targeting consultation
If you want to stop spending your advertising budget randomly, learn to make decisions based on your marketing strategy, and receive more advertising requests, a targeting consultation from marketer Yulia Shandra will be the right decision.
Leave a request today, and we will analyze your advertising campaigns, find growth points and prepare individual recommendations that will help make advertising more effective, profitable and predictable. Subscribe to Yulia Shandra's blogInstagram