{"id":8320,"date":"2024-04-29T17:01:06","date_gmt":"2024-04-29T14:01:06","guid":{"rendered":"https:\/\/topdigital.com.ua\/2024\/04\/29\/marketing-wirusowy-jak-to-dziala\/"},"modified":"2024-07-30T11:37:52","modified_gmt":"2024-07-30T08:37:52","slug":"marketing-wirusowy-jak-to-dziala","status":"publish","type":"post","link":"https:\/\/topdigital.com.ua\/pl\/blog\/marketing-wirusowy-jak-to-dziala\/","title":{"rendered":"Marketing wirusowy: jak to dzia\u0142a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8320\" class=\"elementor elementor-8320 elementor-7109\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-beb0283 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"beb0283\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3fcf1c\" data-id=\"d3fcf1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f236e8 elementor-widget elementor-widget-heading\" data-id=\"2f236e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing wirusowy: jak to dzia\u0142a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70f633e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"70f633e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1a8800\" data-id=\"d1a8800\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f766faa elementor-widget elementor-widget-shortcode\" data-id=\"f766faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/pl\/\" title=\"Strona g\u0142\u00f3wna\">Strona g\u0142\u00f3wna<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/pl\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMarketing wirusowy: jak to dzia\u0142a\n\t\t<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c93394 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c93394\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6965bdc\" data-id=\"6965bdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6004580 elementor-widget elementor-widget-text-editor\" data-id=\"6004580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap\">Ka\u017cda firma jest zainteresowana stworzeniem strategii zapewniaj\u0105cej, \u017ce reklama dzia\u0142a na ludzi tak, \u017ce nie tylko akceptuj\u0105 ide\u0119 produktu, ale tak\u017ce aktywnie uczestnicz\u0105 w jego rozpowszechnianiu. Jednak nie ka\u017cdemu udaje si\u0119 osi\u0105gn\u0105\u0107 ten cel. Jaki jest sekret sukcesu? Ka\u017cdy przedsi\u0119biorca chce opracowa\u0107 plan, aby reklama wp\u0142ywa\u0142a na ludzi w taki spos\u00f3b, aby nie tylko rozumieli ide\u0119 produktu, ale tak\u017ce skutecznie przyczyniali si\u0119 do jego powielania. Jednak nie ka\u017cdemu udaje si\u0119 osi\u0105gn\u0105\u0107 ten cel. Jaki jest klucz do sukcesu?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7d280 elementor-widget elementor-widget-heading\" data-id=\"0e7d280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing wirusowy i psychologia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc64b8 elementor-widget elementor-widget-text-editor\" data-id=\"abc64b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wiele firm korzysta z reklamy wirusowej z r\u00f3\u017cnych powod\u00f3w. Pomaga zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 marki, obni\u017cy\u0107 koszty promocji, poprawi\u0107 pozycje w wyszukiwarkach, zwi\u0119kszy\u0107 skuteczno\u015b\u0107 komunikacji z konsumentami i budowa\u0107 zaufanie klient\u00f3w. Jest to szczeg\u00f3lnie skuteczne w przypadku ma\u0142ych marek lub firm, kt\u00f3re chc\u0105 przyci\u0105gn\u0105\u0107 uwag\u0119 szerszej publiczno\u015bci. Ka\u017cdej minuty w Internecie pojawiaj\u0105 si\u0119 miliony film\u00f3w i post\u00f3w, ale tylko 1% z nich staje si\u0119 wirusowy. Co sprawia, \u017ce ludzie dziel\u0105 si\u0119 tymi samymi informacjami? Zrozumienie psychologicznej natury reklamy wirusowej pomaga odr\u00f3\u017cni\u0107 wiadomo\u015bci, kt\u00f3re pozostaj\u0105 niezauwa\u017cone, od tych, kt\u00f3re staj\u0105 si\u0119 nowymi hitami internetowymi.<\/p>\n<p>Jonah Berger, kt\u00f3ry wyk\u0142ada marketing w Wharton School of Business na Uniwersytecie Pensylwanii i jest autorem ksi\u0105\u017cki Contagious: Why Things Catch On, zidentyfikowa\u0142 sze\u015b\u0107 zasad, kt\u00f3re definiuj\u0105 &#8222;zara\u017aliwo\u015b\u0107&#8221; marketingu.<\/p>\n<ol>\n<li>Uczucia: Informacje wywo\u0142uj\u0105ce emocje s\u0105 ch\u0119tniej udost\u0119pniane.<\/li>\n<li>Praktyczna warto\u015b\u0107: Ludzie dziel\u0105 si\u0119 przydatnymi informacjami, wi\u0119c wa\u017cne jest, aby tworzy\u0107 tre\u015bci, kt\u00f3rych b\u0119d\u0105 potrzebowa\u0107.<\/li>\n<li>Waluta spo\u0142eczna: Ludzie chc\u0105 robi\u0107 rzeczy, kt\u00f3re podkre\u015blaj\u0105 ich status spo\u0142eczny.<\/li>\n<li>Wyzwalacze: Tre\u015b\u0107 powinna by\u0107 \u0142atwa do zapami\u0119tania, aby inspirowa\u0107 do jej przywo\u0142ywania.<\/li>\n<li>Spo\u0142ecze\u0144stwo: Produkty powinny wspiera\u0107 stereotypy i oczekiwane zachowania.<\/li>\n<li>Historie: Ludzie s\u0105 z natury gaw\u0119dziarzami, wi\u0119c informacje s\u0105 najlepiej rozpowszechniane poprzez historie.<\/li>\n<\/ol>\n<p>Ka\u017cdy z tych krok\u00f3w zwi\u0119ksza prawdopodobie\u0144stwo, \u017ce ludzie zaczn\u0105 dyskutowa\u0107 i udost\u0119pnia\u0107 informacje, kt\u00f3re teoretycznie mo\u017cna wykorzysta\u0107 do tworzenia tre\u015bci o wysokim potencjale wirusowym. W badaniu przeprowadzonym przez Melanie Dempsey i Jasona Ho zidentyfikowano trzy kluczowe czynniki stymuluj\u0105ce komunikacj\u0119 interpersonaln\u0105: interakcj\u0119, empati\u0119 i kontrol\u0119. Zgodnie z ich ustaleniami, interakcja i sympatia s\u0105 g\u0142\u00f3wnymi motywacjami do udost\u0119pniania tre\u015bci online: interakcja wyra\u017ca potrzeb\u0119 bycia cz\u0119\u015bci\u0105 grupy i przyci\u0105gni\u0119cia uwagi, podczas gdy sympatia jest zwi\u0105zana z okazywaniem uznania lub troski o innych. Poprzez udost\u0119pnianie tre\u015bci potwierdzamy nasze poczucie w\u0142asnej warto\u015bci, demonstruj\u0105c nasze zaanga\u017cowanie i przynale\u017cno\u015b\u0107 do grup spo\u0142ecznych. Sieci spo\u0142eczno\u015bciowe pomagaj\u0105 nam wchodzi\u0107 w interakcje z innymi, wyra\u017ca\u0107 uczucia, emocje, zainteresowanie i humor.<\/p>\n<p>Pocz\u0105tek formularza<\/p>\n<p>Badanie przeprowadzone przez zesp\u00f3\u0142 Fractl wykaza\u0142o, \u017ce niekt\u00f3re uczucia maj\u0105 wi\u0119kszy potencja\u0142 wirusowy ni\u017c inne. Eksperci zidentyfikowali 10 najwa\u017cniejszych czynnik\u00f3w, w tym rozrywk\u0119, ciekawo\u015b\u0107, zdziwienie, szcz\u0119\u015bcie, zachwyt, przyjemno\u015b\u0107, rado\u015b\u0107, nadziej\u0119, przywi\u0105zanie i podekscytowanie. Je\u015bli uda si\u0119 wywo\u0142a\u0107 emocjonaln\u0105 interakcj\u0119 z odbiorcami, istnieje du\u017ce prawdopodobie\u0144stwo, \u017ce podziel\u0105 si\u0119 oni t\u0105 informacj\u0105 z innymi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0a215 elementor-widget elementor-widget-image\" data-id=\"0e0a215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-scaled.jpg\" class=\"attachment-full size-full wp-image-8150\" alt=\"\" srcset=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-scaled.jpg 2560w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-300x200.jpg 300w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-1024x683.jpg 1024w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-768x513.jpg 768w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-1536x1025.jpg 1536w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-2048x1367.jpg 2048w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-24x16.jpg 24w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-36x24.jpg 36w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-48x32.jpg 48w, https:\/\/topdigital.com.ua\/wp-content\/uploads\/2024\/04\/closeup-caucasian-man-drinking-coffee-with-computer-screen-showing-marketing-strategy-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d647eee elementor-widget elementor-widget-heading\" data-id=\"d647eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak komunikaty marketingowe wp\u0142ywaj\u0105 na postrzeganie produktu: przypadek Gravity Blanket  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfe304 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fcfe304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W 2017 roku John Fiorentino i Mike Grillo rozpocz\u0119li kampani\u0119 na Kickstarterze, aby rozwin\u0105\u0107 swoj\u0105 dzia\u0142alno\u015b\u0107 zwi\u0105zan\u0105 z kocami. Kampania zako\u0144czy\u0142a si\u0119 sukcesem, zbieraj\u0105c 2 miliony z 4,7 miliona dolar\u00f3w. Podczas pracy nad nim firma zaleci\u0142a zmian\u0119 przekazu marketingowego ze wzgl\u0119du na problem ze s\u0142owem &#8222;smako\u0142yk&#8221;. Przedsi\u0119biorcy przeanalizowali informacje zwrotne i stwierdzili, \u017ce konsumenci wol\u0105 koc, kt\u00f3ry zapewnia komfort i pi\u0119knie wygl\u0105da. Zmieniaj\u0105c swoje podej\u015bcie do reklamy i wsp\u00f3\u0142pracuj\u0105c z influencerami, zwi\u0119kszyli sprzeda\u017c do 15 milion\u00f3w dolar\u00f3w, wzmacniaj\u0105c potrzeb\u0119 zbadania stylu \u017cycia odbiorc\u00f3w w celu skutecznego rozwoju.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7f8c6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7f8c6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-927b086\" data-id=\"927b086\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d1983d elementor-widget elementor-widget-heading\" data-id=\"9d1983d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Istnieje kilka wa\u017cnych krok\u00f3w do udanej kampanii wirusowej:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d7cd2 elementor-widget elementor-widget-text-editor\" data-id=\"99d7cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Planowanie: Ten etap obejmuje staranne opracowanie strategii i jasne zdefiniowanie cel\u00f3w kampanii. Pomaga to zapewni\u0107, \u017ce przekaz jest jasny i atrakcyjny dla odbiorc\u00f3w.<\/li>\n<li>Wyznaczanie cel\u00f3w: Zrozumienie potrzeb i oczekiwa\u0144 grupy docelowej pozwala wybra\u0107 strategi\u0119 ukierunkowan\u0105 na osi\u0105gni\u0119cie konkretnych wynik\u00f3w.<\/li>\n<li>Prostota: Prostota i zwi\u0119z\u0142o\u015b\u0107 przekazu pozwala skutecznie komunikowa\u0107 si\u0119 z odbiorcami i zosta\u0107 przez nich zapami\u0119tanym.<\/li>\n<li>Atrakcyjno\u015b\u0107 wizualna: Wykorzystanie przyci\u0105gaj\u0105cej wzrok grafiki pomaga przyci\u0105gn\u0105\u0107 uwag\u0119 konsument\u00f3w i skojarzy\u0107 produkt z mark\u0105.<\/li>\n<li>Praca z emocjami: Zaanga\u017cowanie emocji w kampani\u0119 reklamow\u0105 mo\u017ce pozytywnie wp\u0142yn\u0105\u0107 na postrzeganie marki i stymulowa\u0107 interakcj\u0119 odbiorc\u00f3w.<\/li>\n<li>Nie irytuj odbiorc\u00f3w: Wa\u017cne jest, aby unika\u0107 natr\u0119tnych reklam, poniewa\u017c mog\u0105 one odstraszy\u0107 odbiorc\u00f3w i wywo\u0142a\u0107 negatywn\u0105 reakcj\u0119.<\/li>\n<li>Miejsce na dobry pocz\u0105tek: Wyb\u00f3r odpowiednich kana\u0142\u00f3w dystrybucji pomaga zmaksymalizowa\u0107 zasi\u0119g odbiorc\u00f3w i rozpowszechnianie wiadomo\u015bci.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62446cc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"62446cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/topdigital.com.ua\/pl\/kontakty\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zam\u00f3w konsultacj\u0119<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing wirusowy: jak to dzia\u0142a Ka\u017cda firma jest zainteresowana stworzeniem strategii zapewniaj\u0105cej, \u017ce reklama dzia\u0142a na ludzi tak, \u017ce nie tylko akceptuj\u0105 ide\u0119 produktu, ale tak\u017ce aktywnie uczestnicz\u0105 w jego rozpowszechnianiu. Jednak nie ka\u017cdemu udaje si\u0119 osi\u0105gn\u0105\u0107 ten cel. Jaki jest sekret sukcesu? Ka\u017cdy przedsi\u0119biorca chce opracowa\u0107 plan, aby reklama wp\u0142ywa\u0142a na ludzi w taki [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":8152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-8320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ka\u017cda firma jest zainteresowana stworzeniem strategii zapewniaj\u0105cej, \u017ce reklama dzia\u0142a na ludzi tak, \u017ce nie tylko akceptuj\u0105 ide\u0119 produktu, ale tak\u017ce aktywnie j\u0105 rozpowszechniaj\u0105.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"AdminSurname Admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/topdigital.com.ua\/pl\/blog\/marketing-wirusowy-jak-to-dziala\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Agencja marketingowa &quot;TOP DIGITAL&quot; 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