{"id":8322,"date":"2024-04-29T10:20:53","date_gmt":"2024-04-29T07:20:53","guid":{"rendered":"https:\/\/topdigital.com.ua\/2024\/04\/29\/biala-ksiega-ebook-jak-wykorzystac-ja-w-marketingu\/"},"modified":"2024-07-30T11:38:08","modified_gmt":"2024-07-30T08:38:08","slug":"biala-ksiega-ebook-jak-wykorzystac-ja-w-marketingu","status":"publish","type":"post","link":"https:\/\/topdigital.com.ua\/pl\/blog\/biala-ksiega-ebook-jak-wykorzystac-ja-w-marketingu\/","title":{"rendered":"Bia\u0142a ksi\u0119ga (ebook): jak wykorzysta\u0107 j\u0105 w marketingu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8322\" class=\"elementor elementor-8322 elementor-7028\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89f844e elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"89f844e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1f36e2\" data-id=\"b1f36e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6fce1a elementor-widget elementor-widget-heading\" data-id=\"b6fce1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bia\u0142a ksi\u0119ga (ebook): jak wykorzysta\u0107 j\u0105 w marketingu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfc40d2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cfc40d2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88b80b5\" data-id=\"88b80b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b3d60 elementor-widget elementor-widget-shortcode\" data-id=\"47b3d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/pl\/\" title=\"Strona g\u0142\u00f3wna\">Strona g\u0142\u00f3wna<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/pl\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tBia\u0142a ksi\u0119ga (ebook): jak wykorzysta\u0107 j\u0105 w marketingu\n\t\t<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75d607e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75d607e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M737.9,94.7L0,0v100h1000V0L737.9,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-836942d\" data-id=\"836942d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-844bba8 elementor-widget elementor-widget-text-editor\" data-id=\"844bba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bia\u0142a ksi\u0119ga<\/strong> to elektroniczna ksi\u0105\u017cka (broszura) w formacie PDF. Z regu\u0142y d\u0142ugo\u015b\u0107 takiej broszury nie przekracza 30 stron. Firma umieszcza tak\u0105 broszur\u0119 z cennymi informacjami na swojej stronie internetowej bez reklam dla docelowych odbiorc\u00f3w w celu bezp\u0142atnej dystrybucji. Bia\u0142a ksi\u0119ga koncentruje si\u0119 na rozwi\u0105zaniu konkretnego problemu odbiorc\u00f3w. Nowoczesne odpowiedniki nazywane s\u0105 ebookami i mog\u0105 mie\u0107 bardziej przyjazny styl i kolorowy wygl\u0105d, ale zasadniczo s\u0105 takie same jak klasyczne bia\u0142e ksi\u0119gi. Bia\u0142a ksi\u0119ga pomaga klientowi podj\u0105\u0107 \u015bwiadom\u0105 decyzj\u0119 dotycz\u0105c\u0105 produktu lub firmy. Do tej pory bia\u0142e papiery pozostaj\u0105 w du\u017cej mierze niedoceniane na Ukrainie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc80043 elementor-widget elementor-widget-heading\" data-id=\"bc80043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dlaczego jest to konieczne?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0154c elementor-widget elementor-widget-text-editor\" data-id=\"ec0154c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Czy naprawd\u0119 ma sens dystrybuowanie czego\u015b dla klient\u00f3w bez p\u0142acenia za to? Absolutnie! Pomimo bezp\u0142atnej dystrybucji, bia\u0142e ksi\u0119gi maj\u0105 sens dla firm z kilku powod\u00f3w:<\/p>\n<ol>\n<li>Przyci\u0105ganie uwagi nowych odwiedzaj\u0105cych witryn\u0119 poprzez dostarczanie warto\u015bciowych tre\u015bci i podstawy do dialogu.<\/li>\n<li>Przekszta\u0142cenie odwiedzaj\u0105cych w potencjalnych klient\u00f3w poprzez umo\u017cliwienie im pozostawienia danych kontaktowych w celu otrzymania dokumentu.<\/li>\n<li>Popularno\u015b\u0107 i wirusowo\u015b\u0107 dzi\u0119ki interesuj\u0105cym i przydatnym tre\u015bciom, kt\u00f3re zwi\u0119kszaj\u0105 ruch i \u015bwiadomo\u015b\u0107.<\/li>\n<\/ol>\n<p><strong>Bia\u0142e ksi\u0119gi pomagaj\u0105 informowa\u0107 klient\u00f3w<\/strong> o wyj\u0105tkowo\u015bci i zaletach firmy oraz u\u0142atwiaj\u0105 wsp\u00f3\u0142prac\u0119. S\u0105 one szczeg\u00f3lnie istotne w erze niezale\u017cnego wyszukiwania informacji przez klient\u00f3w przed skontaktowaniem si\u0119 ze sprzedawcami.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bae67d5 elementor-widget elementor-widget-heading\" data-id=\"bae67d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u017bywe przyk\u0142ady bia\u0142ej ksi\u0119gi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43accae elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"43accae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li><a href=\"https:\/\/bitcoin.org\/bitcoin.pdf\">Bia\u0142a ksi\u0119ga Bitcoina<\/a>, najpopularniejszej kryptowaluty na \u015bwiecie, zosta\u0142a napisana w 2008 roku.<\/li>\n<li>&#8222;Unleashing the Ideavirus&#8221; Setha Godina jest najlepiej sprzedaj\u0105cym si\u0119 e-bookiem na \u015bwiecie, a teraz jest dost\u0119pny w wersji papierowej i przet\u0142umaczony na 10 j\u0119zyk\u00f3w.<\/li>\n<li> <a href=\"https:\/\/szru.gov.ua\/download\/white-book\/WB-2021.pdf\">Bia\u0142a ksi\u0119<\/a>ga <a href=\"https:\/\/szru.gov.ua\/download\/white-book\/WB-2021.pdf\">S\u0142u\u017cby Wywiadu Zagranicznego<\/a> Ukrainy, unikalny przypadek, bia\u0142a ksi\u0119ga instytucji pa\u0144stwowej.<\/li>\n<\/ol>\n<p>Wed\u0142ug bada\u0144 TechTarget, 66% klient\u00f3w czyta bia\u0142\u0105 ksi\u0119g\u0119 firmy przed zakupem produkt\u00f3w i us\u0142ug technologicznych.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b4c842 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b4c842\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7e938a\" data-id=\"f7e938a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1dada7 elementor-widget elementor-widget-heading\" data-id=\"d1dada7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wnioski.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c6d999 elementor-widget elementor-widget-text-editor\" data-id=\"1c6d999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bia\u0142a ksi\u0119ga mo\u017ce by\u0107 postrzegana jako darmowy dokument, kt\u00f3ry zawiera przydatne informacje, ale nie ma charakteru promocyjnego. Zazwyczaj jest on dost\u0119pny w formacie PDF i zawiera od 5 do 30 stron, kt\u00f3re mo\u017cna pobra\u0107 ze strony internetowej.<\/p>\n<p>G\u0142\u00f3wnym celem tworzenia white paper jest nawi\u0105zanie pierwszego kontaktu z grup\u0105 docelow\u0105, przekszta\u0142cenie go w lead magnet i dostarczenie potencjalnym klientom informacji o produkcie lub us\u0142udze, kt\u00f3ra rozwi\u0105zuje konkretny problem.<\/p>\n<p>Bia\u0142a ksi\u0119ga pomaga przygotowa\u0107 klienta do rozpocz\u0119cia komunikacji z firm\u0105, pomaga zrozumie\u0107 tematyk\u0119 dostarczanych przez ni\u0105 produkt\u00f3w i us\u0142ug oraz daje zrozumienie warto\u015bci produkt\u00f3w i us\u0142ug oferowanych przez Twoj\u0105 firm\u0119.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19711fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19711fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/topdigital.com.ua\/pl\/kontakty\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zam\u00f3w konsultacj\u0119<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bia\u0142a ksi\u0119ga (ebook): jak wykorzysta\u0107 j\u0105 w marketingu Bia\u0142a ksi\u0119ga to elektroniczna ksi\u0105\u017cka (broszura) w formacie PDF. Z regu\u0142y d\u0142ugo\u015b\u0107 takiej broszury nie przekracza 30 stron. Firma umieszcza tak\u0105 broszur\u0119 z cennymi informacjami na swojej stronie internetowej bez reklam dla docelowych odbiorc\u00f3w w celu bezp\u0142atnej dystrybucji. Bia\u0142a ksi\u0119ga koncentruje si\u0119 na rozwi\u0105zaniu konkretnego problemu odbiorc\u00f3w. [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":8134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-8322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Bia\u0142a ksi\u0119ga to elektroniczna ksi\u0105\u017cka (broszura) w formacie PDF. 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