{"id":8374,"date":"2023-10-10T14:59:46","date_gmt":"2023-10-10T11:59:46","guid":{"rendered":"https:\/\/topdigital.com.ua\/2023\/10\/10\/5-przykladow-analizy-marketingowej-konkurencji\/"},"modified":"2024-07-30T12:19:49","modified_gmt":"2024-07-30T09:19:49","slug":"5-przykladow-analizy-marketingowej-konkurencji","status":"publish","type":"post","link":"https:\/\/topdigital.com.ua\/pl\/blog\/5-przykladow-analizy-marketingowej-konkurencji\/","title":{"rendered":"5 przyk\u0142ad\u00f3w analizy marketingowej konkurencji"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8374\" class=\"elementor elementor-8374 elementor-4116\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0afe16d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0afe16d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf1bff5\" data-id=\"cf1bff5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a91894d elementor-widget elementor-widget-image\" data-id=\"a91894d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/topdigital.com.ua\/wp-content\/uploads\/2023\/10\/business-people-showing-charts-and-statistics-scaled.jpg\" class=\"attachment-full size-full wp-image-7960\" alt=\"\" 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e871375 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e871375\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7a677a\" data-id=\"d7a677a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5639dad elementor-widget elementor-widget-heading\" data-id=\"5639dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">5 przyk\u0142ad\u00f3w analizy marketingowej konkurencji<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ef9100 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9ef9100\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ef0f91\" data-id=\"4ef0f91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d27089 elementor-widget elementor-widget-shortcode\" data-id=\"9d27089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/pl\/\" title=\"Strona g\u0142\u00f3wna\">Strona g\u0142\u00f3wna<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/topdigital.com.ua\/pl\/category\/blog\/\" title=\"Blog\">Blog<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t5 przyk\u0142ad\u00f3w analizy marketingowej konkurencji\n\t\t<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5daff87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5daff87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62ce921\" data-id=\"62ce921\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b795ae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4b795ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d722151 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d722151\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7055996\" data-id=\"7055996\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2134150 elementor-widget elementor-widget-heading\" data-id=\"2134150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Analiza konkurencji to okazja do zbadania, zrozumienia i uwzgl\u0119dnienia zar\u00f3wno s\u0142abych, jak i mocnych stron konkurencji. Analiza ta pomaga zidentyfikowa\u0107 luki w dzia\u0142aniach i strategiach konkurent\u00f3w. W rezultacie otrzymujesz:<ul>\n<li>Dowiedz si\u0119, jak ulepszy\u0107 swoj\u0105 strategi\u0119 biznesow\u0105.  <\/li>\n<li>Wiedza o mo\u017cliwych obszarach, kt\u00f3re pozwol\u0105 ci prze\u015bcign\u0105\u0107 konkurencj\u0119.  <\/li>\n<li>Zidentyfikuj kana\u0142y ruchu wykorzystywane przez konkurencj\u0119.  <\/li>\n<li>Zrozumienie dzia\u0142a\u0144 marketingowych konkurencji.  <\/li>\n<li>Zidentyfikuj, co podoba\u0142o si\u0119 klientom konkurencji, a co nie.<\/li><\/ul>\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015e5bf elementor-widget elementor-widget-heading\" data-id=\"015e5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Zalet\u0105 analizy konkurencji jest to, \u017ce pozwala ona uczy\u0107 si\u0119 na b\u0142\u0119dach innych os\u00f3b, zamiast samemu je pope\u0142nia\u0107. Warto z tego skorzysta\u0107. Aby nad\u0105\u017cy\u0107 za konkurencj\u0105, wa\u017cne jest regularne przeprowadzanie analizy konkurencji.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bed710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bed710\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a373d1\" data-id=\"2a373d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3470fa6 elementor-widget elementor-widget-heading\" data-id=\"3470fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Czym jest analiza konkurencji?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31fd945 elementor-widget elementor-widget-heading\" data-id=\"31fd945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Analiza konkurencji opiera si\u0119 na procesie gromadzenia i analizowania informacji i jest wa\u017cna dla zrozumienia pozycji rynkowej w por\u00f3wnaniu z konkurencj\u0105. Analiza ta mo\u017ce mie\u0107 charakter defensywny lub ofensywny. W trakcie tego procesu identyfikujesz mo\u017cliwe zagro\u017cenia i s\u0142abo\u015bci konkurent\u00f3w. Na podstawie tych danych mo\u017cna opracowa\u0107 skuteczniejsze strategie marketingowe. Wa\u017cne jest, aby pami\u0119ta\u0107, \u017ce analiza konkurencji nie pozwala na intuicj\u0119 i za\u0142o\u017cenia, poniewa\u017c opiera si\u0119 na konkretnych faktach i szczeg\u00f3\u0142ach. Analiza konkurencji obejmuje dog\u0142\u0119bne badanie strategii marketingowych konkurent\u00f3w i poszczeg\u00f3lnych obszar\u00f3w.  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-858e1e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"858e1e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21d8f81\" data-id=\"21d8f81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7597dda elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7597dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05fb0c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05fb0c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86691bd\" data-id=\"86691bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fddf88f elementor-widget elementor-widget-heading\" data-id=\"fddf88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aspekty analizy konkurencji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87455a elementor-widget elementor-widget-heading\" data-id=\"a87455a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Analiza konkurencji obejmuje kilka kluczowych aspekt\u00f3w, kt\u00f3re mo\u017cna podzieli\u0107 na nast\u0119puj\u0105ce kategorie:  <ul>\n<li><b>Analiza strony internetowej: <\/b> Jako\u015b\u0107 strony internetowej, okre\u015blaj\u0105ca og\u00f3lne wra\u017cenie strony internetowej konkurenta, w tym projekt, nawigacj\u0119 i struktur\u0119. Ocena jako\u015bci i wydajno\u015bci grafiki i obraz\u00f3w na stronie internetowej. Analiza czasu wymaganego do za\u0142adowania stron internetowych. Ocena dost\u0119pno\u015bci i skuteczno\u015bci narz\u0119dzi wyszukiwania na stronie internetowej.  <\/li>\n<li><b>UX<\/b> (User Experience): ocena wygody i logiki nawigacji na stronie internetowej. Analiza procesu kasowego i mo\u017cliwe ulepszenia. Ocena jako\u015bci i dost\u0119pno\u015bci obs\u0142ugi klienta. Wersja mobilna: sprawdza dost\u0119pno\u015b\u0107 i jako\u015b\u0107 responsywnego projektu dla urz\u0105dze\u0144 mobilnych.  <\/li>\n<li><b>Strategia tre\u015bci: <\/b> analiza skuteczno\u015bci instrukcji i wezwa\u0144 do dzia\u0142ania na stronie internetowej, ocena jako\u015bci i ukierunkowanie opis\u00f3w produkt\u00f3w lub us\u0142ug. Wpisy na blogu - analiza tre\u015bci bloga i jego grupy docelowej.  <\/li>\n<li><b>Media spo\u0142eczno\u015bciowe: <\/b> ocena aktywno\u015bci i zaanga\u017cowania u\u017cytkownik\u00f3w na r\u00f3\u017cnych platformach medi\u00f3w spo\u0142eczno\u015bciowych, analiza platform konkurencji i cz\u0119stotliwo\u015bci publikacji.  <\/li>\n<li><b>Taktyki marketingowe: <\/b> analiza promocji i rabat\u00f3w regularnie oferowanych przez konkurencj\u0119.  <\/li>\n<li><b>Informacje zwrotne: <\/b> recenzje i skargi na r\u00f3\u017cnych platformach, takich jak Yelp, G2, Capterra, Clutch.  <\/li>\n<li><b>SEO: <\/b> ta pozycja obejmuje badanie rodzaj\u00f3w tre\u015bci, kt\u00f3re przyci\u0105gaj\u0105 ruch organiczny oraz analiz\u0119 link\u00f3w zwrotnych, ruchu i identyfikacj\u0119 g\u0142\u00f3wnych \u017ar\u00f3de\u0142 ruchu na stronie konkurencji.  <\/li>\n<li><b>Ads Manager: <\/b> analiza aktywnych i rozpocz\u0119tych ukierunkowanych kampanii reklamowych konkurencji.  <\/li>\n<li><b>Onboarding: <\/b> Przetwarzanie potencjalnych klient\u00f3w: Analiza procesu pozyskiwania i wdra\u017cania potencjalnych klient\u00f3w.  <\/li>\n<li><b>PR: <\/b> badanie publikacji w mediach, kt\u00f3re wspominaj\u0105 o marce lub witrynie konkurenta.  <\/li>\n<li><b>Google Ads: <\/b> analiza aktywnych i uruchomionych kampanii reklamowych konkurenta w wyszukiwarce.  <\/li>\n<li><b>Popularno\u015b\u0107 marki: <\/b> Badanie popularno\u015bci nazwy marki konkurenta i wyszukiwanych hase\u0142 w r\u00f3\u017cnych krajach za pomoc\u0105 Google Trends lub Google Ads Keywords Tool.  <\/li><\/ul>\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5c720 elementor-widget elementor-widget-heading\" data-id=\"ff5c720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Jest to tylko og\u00f3lny przegl\u0105d mo\u017cliwych sekcji analizy konkurencji, a szczeg\u00f3\u0142y mog\u0105 si\u0119 r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od konkretnej firmy i bran\u017cy. Niew\u0105tpliwie analiza jest integraln\u0105 cz\u0119\u015bci\u0105 biznesu na wszystkich jego etapach. Analiza konkurencji jest kluczowym elementem marketingu strategicznego i m\u0105drym posuni\u0119ciem jest rozpocz\u0119cie jej na pocz\u0105tkowych etapach dzia\u0142alno\u015bci. Analiza ta ma kluczowe znaczenie dla budowania skutecznych strategii marketingowych, kt\u00f3re pozwol\u0105 skutecznie konkurowa\u0107 na rynku.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2409ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2409ce0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d1b53e\" data-id=\"5d1b53e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aef966 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4aef966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e0a6e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e0a6e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54c1f52\" data-id=\"54c1f52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a4a1c3 elementor-widget elementor-widget-heading\" data-id=\"8a4a1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dlaczego analiza konkurencji jest wa\u017cna i jakie s\u0105 jej korzy\u015bci?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d99cf elementor-widget elementor-widget-heading\" data-id=\"a6d99cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Badanie asortymentu produkt\u00f3w, strategii marketingowych i SEO konkurencji zapewnia nieoceniony wgl\u0105d w preferencje grupy docelowej i cechy konkurencyjnych firm. Regularna analiza jest wa\u017cna, poniewa\u017c pojawiaj\u0105 si\u0119 nowi konkurenci, zmieniaj\u0105 si\u0119 trendy rynkowe, a bran\u017ca marketingu internetowego i handlu elektronicznego stale ewoluuje. Aby odnie\u015b\u0107 sukces w biznesie online, musisz by\u0107 \u015bwiadomy tych zmian i dostosowa\u0107 si\u0119 do nich.<br>\nPrzyjrzyjmy si\u0119 bli\u017cej, dlaczego wysokiej jako\u015bci i kompleksowa analiza pracy konkurencji ma ogromn\u0105 warto\u015b\u0107. Zidentyfikujmy trzy kluczowe zalety analizy konkurencji:<ul>\n<li><b>Zrozumienie popytu na produkt: <\/b> Mo\u017cesz oszacowa\u0107, jak popularny jest Tw\u00f3j produkt. Nie wszystkie produkty b\u0119d\u0105 zawsze wa\u017cne na rynku i nie wszystkie wytrzymaj\u0105 konkurencj\u0119. Zapytaj swoich konkurent\u00f3w, aby unikn\u0105\u0107 przypadkowego podej\u015bcia. Jednocze\u015bnie poznasz aktualne trendy i innowacje, kt\u00f3re pomog\u0105 Ci opracowa\u0107 nowe produkty.  <\/li>\n<li><b>Oceniaj i ulepszaj kampanie marketingowe: <\/b> Mo\u017cesz oceni\u0107 skuteczno\u015b\u0107 w\u0142asnej strategii marketingowej, por\u00f3wnuj\u0105c j\u0105 z konkurencj\u0105. Tylko por\u00f3wnuj\u0105c si\u0119 z innymi, zrozumiesz, jak dobrze dzia\u0142a twoja strategia. Ponadto konkurencja mo\u017ce dostarczy\u0107 przydatnych informacji podczas opracowywania strategii.  <\/li>\n<li><b>Zidentyfikuj potencjalnych klient\u00f3w, kt\u00f3rych inni przeoczyli: <\/b> Zawsze istnieje cz\u0119\u015b\u0107 odbiorc\u00f3w, na kt\u00f3r\u0105 konkurenci nie zwracaj\u0105 uwagi lub kt\u00f3rej nie bior\u0105 pod uwag\u0119. Dzi\u0119ki analizie podr\u00f3\u017cy klienta mo\u017cesz znale\u017a\u0107 te luki i poszerzy\u0107 sw\u00f3j kr\u0105g wp\u0142yw\u00f3w. W rezultacie b\u0119dziesz w stanie przyci\u0105gn\u0105\u0107 nowych odbiorc\u00f3w.  <\/li><\/ul>\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23bd521 elementor-widget elementor-widget-heading\" data-id=\"23bd521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Jak wida\u0107, analiza konkurencji jest niezwykle wa\u017cnym elementem rozwoju biznesu, a inwestowanie w ni\u0105 czasu, pieni\u0119dzy i wysi\u0142ku jest najwy\u017cszym priorytetem.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-449e16f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"449e16f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-842c7fb\" data-id=\"842c7fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-558e952 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"558e952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78e406f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78e406f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6830d28\" data-id=\"6830d28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f9558 elementor-widget elementor-widget-heading\" data-id=\"d4f9558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kilka system\u00f3w analizy konkurencji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f71d7 elementor-widget elementor-widget-heading\" data-id=\"07f71d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">System analizy SWOT jest cz\u0119sto wykorzystywany do analizy.<br>\nMetoda SWOT, kt\u00f3ra opiera si\u0119 na analizie czterech element\u00f3w - mocnych i s\u0142abych stron, szans i zagro\u017ce\u0144 - dostarcza wa\u017cnych informacji do oceny otoczenia konkurencyjnego i planowania strategicznego. Oto, czego mo\u017cna si\u0119 dowiedzie\u0107 z tych danych:  <ul>\n<li><b>Mocne strony: <\/b> Ten aspekt odpowiada na pytanie, jakie s\u0105 zalety konkurencji. Mo\u017ce to by\u0107 na przyk\u0142ad reputacja marki, dost\u0119pno\u015b\u0107 zasob\u00f3w lub specyfika kultury korporacyjnej.  <\/li>\n<li><b>S\u0142abe strony: <\/b> dowiesz si\u0119, co nie dzia\u0142a skutecznie w firmie konkurencji lub czego jej brakuje. Mo\u017ce to obejmowa\u0107 braki w ich produktach, nieefektywne procesy lub zale\u017cno\u015b\u0107 od zasob\u00f3w.  <\/li>\n<li><b>Mo\u017cliwo\u015bci: <\/b> Analiza SWOT identyfikuje nowe drogi rozwoju i mo\u017cliwo\u015bci opracowania nowych produkt\u00f3w lub ulepszenia istniej\u0105cych.  <\/li>\n<li><b>Zagro\u017cenia: <\/b> identyfikacja okoliczno\u015bci lub czynnik\u00f3w, kt\u00f3re mog\u0105 zagrozi\u0107 sukcesowi produktu, takich jak zmiany na rynku, pojawienie si\u0119 nowych konkurent\u00f3w lub zmiany polityczne lub spo\u0142eczne.  <\/li><\/ul>\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c3914 elementor-widget elementor-widget-heading\" data-id=\"77c3914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Metoda SWOT jest pot\u0119\u017cnym narz\u0119dziem do identyfikacji potencjalnych strategicznych szans i zagro\u017ce\u0144. Jest on r\u00f3wnie\u017c wykorzystywany przez agencje marketingowe do analizy krajobrazu konkurencyjnego (CLA).<br>\nKluczem do udanej analizy konkurencji jest pi\u0119\u0107 kluczowych element\u00f3w, kt\u00f3re om\u00f3wimy poni\u017cej.\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-668c6ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"668c6ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc4a2dc\" data-id=\"fc4a2dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1312e91 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1312e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e75596c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e75596c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92531fc\" data-id=\"92531fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-872eb5e elementor-widget elementor-widget-heading\" data-id=\"872eb5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pi\u0119\u0107 si\u0142 Portera<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5f487 elementor-widget elementor-widget-heading\" data-id=\"2c5f487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Inn\u0105 metod\u0105 analizy sytuacji konkurencyjnej jest podzia\u0142 na pi\u0119\u0107 kluczowych segment\u00f3w:  <ul>\n<li><b>Nabywcy: <\/b> badana jest liczba nabywc\u00f3w, ich wp\u0142yw na ceny i wyp\u0142acalno\u015b\u0107. Pomaga zrozumie\u0107, jak bardzo konsumenci wp\u0142ywaj\u0105 na rynek i jak to wp\u0142ywa na Twoj\u0105 firm\u0119.  <\/li>\n<li>Dostawcy<b>: <\/b> Analiza dostawc\u00f3w obejmuje rynek dostawc\u00f3w, ich wyj\u0105tkowo\u015b\u0107, ilo\u015b\u0107 i wp\u0142yw na koszt produktu. Wa\u017cne jest, aby okre\u015bli\u0107, w jakim stopniu dostawcy mog\u0105 wp\u0142ywa\u0107 na ceny hurtowe i jak wp\u0142ywa to na dzia\u0142alno\u015b\u0107 firmy.  <\/li>\n<li><b>Zast\u0119powanie: <\/b> Badamy mo\u017cliwo\u015bci zast\u0105pienia produktu lub us\u0142ugi istniej\u0105cymi na rynku alternatywami. Pomaga to zapobiec ewentualnej utracie udzia\u0142u w rynku.\n<li>Konkurenci<b>: <\/b> analizuje liczb\u0119 konkurent\u00f3w i por\u00f3wnuje ich produkty z Twoimi. Pomaga to zidentyfikowa\u0107 pozycj\u0119 konkurencyjn\u0105 i mo\u017cliwo\u015bci poprawy.  <\/li>\n<li><b>Nowi gracze: <\/b> ocenia \u0142atwo\u015b\u0107 wej\u015bcia na rynek dla nowych graczy i ich szanse na sukces. Pomaga to zrozumie\u0107, jak stabilna jest pozycja rynkowa.  <\/li><\/ul>\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e746d elementor-widget elementor-widget-heading\" data-id=\"28e746d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Na podstawie wynik\u00f3w analizy opracowujesz strategi\u0119 uwzgl\u0119dniaj\u0105c\u0105 rzeczywiste czynniki rynkowe. Na przyk\u0142ad, je\u015bli zauwa\u017cysz, \u017ce Twoja bran\u017ca jest nasycona podobnymi produktami, mo\u017ce to zach\u0119ci\u0107 Ci\u0119 do uczynienia swojego produktu bardziej unikalnym.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa4b82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffa4b82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3d593d\" data-id=\"d3d593d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8ba410 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a8ba410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b48918 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b48918\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06a498d\" data-id=\"06a498d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1948be6 elementor-widget elementor-widget-heading\" data-id=\"1948be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analiza grupy strategicznej<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bd297 elementor-widget elementor-widget-heading\" data-id=\"a1bd297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Metoda ta pomaga analizowa\u0107 konkurent\u00f3w w grupach na podstawie podobie\u0144stwa ich strategii. Pozwala to zrozumie\u0107 wp\u0142yw r\u00f3\u017cnych strategii i zidentyfikowa\u0107 najbli\u017cszych konkurent\u00f3w. W zale\u017cno\u015bci od potrzeb mo\u017cna sklasyfikowa\u0107 konkurent\u00f3w wed\u0142ug typu produktu\/us\u0142ugi, udzia\u0142u w rynku i innych cech. Analiza ta jest szczeg\u00f3lnie istotna, je\u015bli celem jest ocena pozycji w por\u00f3wnaniu z innymi firmami.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e72511b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e72511b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f55b1d1\" data-id=\"f55b1d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9985bd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f9985bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83a3650 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83a3650\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4de0026\" data-id=\"4de0026\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de00322 elementor-widget elementor-widget-heading\" data-id=\"de00322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Macierz udzia\u0142u we wzro\u015bcie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ebea2 elementor-widget elementor-widget-heading\" data-id=\"86ebea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Metoda ta pozwala dok\u0142adnie przeanalizowa\u0107 rynek i odpowiedzie\u0107 na pytanie: \"Czy warto inwestowa\u0107 w dany produkt?\". Macierz wzrostu szereguje produkty wed\u0142ug ich udzia\u0142u w rynku, wskazuj\u0105c najbardziej udane rozwi\u0105zania. Mo\u017cesz tak\u017ce przeanalizowa\u0107 rozw\u00f3j konkurencyjnej firmy, aby dowiedzie\u0107 si\u0119, co jest atrakcyjne dla konsument\u00f3w.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d6f34b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d6f34b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cd2c5e\" data-id=\"2cd2c5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a23ef36 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a23ef36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29fb057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29fb057\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fad443c\" data-id=\"fad443c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de61141 elementor-widget elementor-widget-heading\" data-id=\"de61141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mapowanie pozycji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e21497 elementor-widget elementor-widget-heading\" data-id=\"9e21497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Mapowanie pozycji to wizualna demonstracja tego, jak klienci postrzegaj\u0105 produkt w por\u00f3wnaniu do bezpo\u015brednich lub alternatywnych konkurent\u00f3w. Mo\u017cesz zobaczy\u0107 mapy dzia\u0142a\u0144 konsument\u00f3w w drodze do produktu - ruchy, punkty styku i interakcje.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e83a24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e83a24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fc5618\" data-id=\"7fc5618\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3aa81 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4a3aa81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a73361e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a73361e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fd8146\" data-id=\"8fd8146\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e5bdee elementor-widget elementor-widget-heading\" data-id=\"5e5bdee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Przyk\u0142ady dzia\u0142ania analizy konkurencji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4762c6 elementor-widget elementor-widget-heading\" data-id=\"e4762c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Przyk\u0142ad analizy rynku geograficznego.<br>\nStrona AirBnB to witryna oferuj\u0105ca us\u0142ugi wynajmu. Najpierw zidentyfikowali\u015bmy konkurent\u00f3w i podzielili\u015bmy ich na grupy. Nast\u0119pnie przeszli\u015bmy do bardziej szczeg\u00f3\u0142owej analizy konkurent\u00f3w w nast\u0119puj\u0105cych kategoriach:<ul>\n<li>  Wyniki biznesowe i wyniki firmy  <\/li>\n<li>  Produkt.<\/li>\n<li>  Klienci i \u015bwiadomo\u015b\u0107<\/li>\n<li>  Marketing<\/li><\/ul>\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509d060 elementor-widget elementor-widget-heading\" data-id=\"509d060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">W kategorii \"Klienci i \u015bwiadomo\u015b\u0107\" przeprowadzono analiz\u0119 ilo\u015bciow\u0105 za pomoc\u0105 narz\u0119dzia Awario wed\u0142ug kraju i j\u0119zyka klient\u00f3w. W rezultacie uzyskano nast\u0119puj\u0105ce wyniki dotycz\u0105ce j\u0119zyka:  <ul>\n<li>  Angielski - 46,7<\/li>\n<li>  Hiszpa\u0144ski - 4,5%<\/li>\n<li>  Rosyjski - 2,4 procent<\/li>\n<li>  Niemiecki - 2,4 procent<\/li>\n<li>  Francuski - 1,5 procent<\/li><\/ul>\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab65d4d elementor-widget elementor-widget-heading\" data-id=\"ab65d4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Na podstawie tych danych i informacji o tym, jak zmieni\u0142y si\u0119 preferencje klient\u00f3w w ostatnich latach, mo\u017cna podj\u0105\u0107 decyzj\u0119 o wej\u015bciu do danego kraju.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1e14a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1e14a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73576d4\" data-id=\"73576d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fc85a7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9fc85a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed6dded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed6dded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6b6ebc\" data-id=\"b6b6ebc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa0371e elementor-widget elementor-widget-heading\" data-id=\"aa0371e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Podstawowa analiza konkurent\u00f3w i ich produkt\u00f3w.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b026e2 elementor-widget elementor-widget-heading\" data-id=\"0b026e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Na blogu <b>\n  <a href=\"https:\/\/www.shopify.com\/blog\/competitive-analysis#5\">Shopify<\/a>\n<\/b> udost\u0119pnia szablon do przeprowadzania analizy konkurencji, w kt\u00f3rym mo\u017cliwe elementy i liczba konkurent\u00f3w s\u0105 wybierane zgodnie z potrzebami. W tym przyk\u0142adzie analizujemy sprzedawc\u0119 p\u0119dzli do makija\u017cu.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55f78f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55f78f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4431ae\" data-id=\"b4431ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73b2ff2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"73b2ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b30a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b30a23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d56ccb7\" data-id=\"d56ccb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1979428 elementor-widget elementor-widget-heading\" data-id=\"1979428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Okre\u015blenie pozycji rynkowej wzgl\u0119dem konkurencji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0941e5 elementor-widget elementor-widget-heading\" data-id=\"e0941e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Przyk\u0142ad zaczerpni\u0119ty z recenzji <b>\n  <a href=\"https:\/\/asana.com\/ru\/resources\/competitive-analysis-example\">Asana<\/a>\n<\/b>pokazuje, jak okre\u015bli\u0107 swoj\u0105 pozycj\u0119 rynkow\u0105. W tym celu tworzony jest wykres d\u017awigni konkurencyjno\u015bci, w kt\u00f3rym wa\u017cne s\u0105 dwie g\u0142\u00f3wne zmienne: zadowolenie klienta i obecno\u015b\u0107 na rynku.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb23f73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb23f73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-894d4de\" data-id=\"894d4de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5df45a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b5df45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f1f8ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f1f8ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a0262d\" data-id=\"0a0262d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae4ea15 elementor-widget elementor-widget-heading\" data-id=\"ae4ea15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analiza SEO konkurencji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26bad90 elementor-widget elementor-widget-heading\" data-id=\"26bad90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Agencja marketingowa specjalizuj\u0105ca si\u0119 w optymalizacji SEO stron internetowych dla dentyst\u00f3w opublikowa\u0142a <b>\n  <a href=\"https:\/\/asana.com\/ru\/resources\/competitive-analysis-example\">szczeg\u00f3\u0142ow\u0105 analiz\u0119<\/a>\n<\/b>w kt\u00f3rej podj\u0119to nast\u0119puj\u0105ce dzia\u0142ania w celu zbadania otoczenia konkurencyjnego:  <ul>\n<li>  Lista konkurent\u00f3w zosta\u0142a utworzona przy u\u017cyciu wyszukiwarki Google.  <\/li>\n<li>  Przeanalizowali\u015bmy strategie marketingowe i ofert\u0119 us\u0142ug konkurencji, wykorzystuj\u0105c narz\u0119dzia takie jak Ahrefs do przeprowadzenia analizy SEO ich stron internetowych.  <\/li>\n<li>  Przeprowadzono analiz\u0119 SWOT, aby oceni\u0107 mocne i s\u0142abe strony agencji oraz zidentyfikowa\u0107 szanse i zagro\u017cenia na rynku.  <\/li>\n<li>  Stworzono wykres pokazuj\u0105cy istniej\u0105cych konkurent\u00f3w. Analiza wykaza\u0142a, \u017ce istniej\u0105 dwie firmy, kt\u00f3re przewy\u017cszaj\u0105 agencj\u0119 pod wzgl\u0119dem obecno\u015bci na rynku i pozytywnych opinii.  <\/li><\/ul>\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ecad1 elementor-widget elementor-widget-heading\" data-id=\"07ecad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Wyniki mo\u017cna wprowadzi\u0107 do tabeli, aby zobaczy\u0107 rozwi\u0105zania w zakresie opracowywania i tworzenia skutecznej strategii.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d465b70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d465b70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bdec9f\" data-id=\"7bdec9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4843b3c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4843b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd2b9f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd2b9f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c46f55\" data-id=\"6c46f55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b25993 elementor-widget elementor-widget-heading\" data-id=\"3b25993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Okre\u015blanie udzia\u0142u w rynku<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c8a5f elementor-widget elementor-widget-heading\" data-id=\"a8c8a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Przyk\u0142ad, kt\u00f3ry zosta\u0142 opublikowany na stronie <b>\n  <a href=\"https:\/\/buffer.com\/library\/competitor-analysis\/\">Buffer<\/a>\n<\/b>ilustruje, jak okre\u015bli\u0107 udzia\u0142 w rynku posiadany przez r\u00f3\u017cne firmy. Do tej analizy wykorzystali\u015bmy dane z restauracji typu fast food. Z pomoc\u0105 <b>\n  <a href=\"https:\/\/www.brandwatch.com\/\">Brandwatch<\/a>\n<\/b> uzyskano nast\u0119puj\u0105ce wyniki:  <ul>\n<li>  McDonald's - 23 %.<\/li>\n<li>  Taco Bell - 18 %.<\/li>\n<li>  Pizza Hut - 14 proc.<\/li>\n<li>  Burger King -9%.<\/li>\n<li>  Subway - 9 procent<\/li>\n<li>  Dominos - 7 procent<\/li>\n<li>  Wendys - 6%.<\/li>\n<li>  Dunking Donuts - 6%.<\/li>\n<li>  KFC - 3 PROCENT<\/li>\n<li>  Dairy Queen - 2%.<\/li>\n<li>  Papa John's - 2%.<\/li>\n<li>  Five Guys - 1%<\/li><\/ul>\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a212d elementor-widget elementor-widget-heading\" data-id=\"d2a212d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Share of voice ilustruje liczb\u0119 wzmianek o firmie w mediach spo\u0142eczno\u015bciowych, wyszukiwarkach i na stronach internetowych w dobrze zrozumia\u0142y spos\u00f3b.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0db89eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0db89eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-527d1bb\" data-id=\"527d1bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-024b92b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"024b92b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95e31c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95e31c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cb416d\" data-id=\"6cb416d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3fa205 elementor-widget elementor-widget-heading\" data-id=\"d3fa205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kto mo\u017ce pom\u00f3c w analizie konkurencji?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad996e2 elementor-widget elementor-widget-heading\" data-id=\"ad996e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Tym w\u0142a\u015bnie zajmuj\u0105 si\u0119 nasi specjali\u015bci. Agencja marketingowa \"TOP-DIGITAL\" to dynamiczny zesp\u00f3\u0142 profesjonalist\u00f3w z do\u015bwiadczeniem, gotowy do szybkiego przeprowadzenia analizy marketingowej konkurent\u00f3w w niszy rynkowej, kt\u00f3rej potrzebujesz. Ponadto nasi profesjonalni analitycy s\u0105 gotowi opracowa\u0107 strategi\u0119, kt\u00f3ra przyci\u0105gnie klient\u00f3w do Twojej firmy.  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 przyk\u0142ad\u00f3w analizy marketingowej konkurencji Analiza konkurencji to okazja do zbadania, zrozumienia i uwzgl\u0119dnienia zar\u00f3wno s\u0142abych, jak i mocnych stron konkurencji. Analiza ta pomaga zidentyfikowa\u0107 luki w dzia\u0142aniach i strategiach konkurent\u00f3w. W rezultacie otrzymujesz: Dowiedz si\u0119, jak ulepszy\u0107 swoj\u0105 strategi\u0119 biznesow\u0105. Wiedza o mo\u017cliwych obszarach, kt\u00f3re pozwol\u0105 ci prze\u015bcign\u0105\u0107 konkurencj\u0119. Zidentyfikuj kana\u0142y ruchu wykorzystywane przez [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":7960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-8374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Zalet\u0105 analizy konkurencji jest to, \u017ce pozwala ona uczy\u0107 si\u0119 na b\u0142\u0119dach innych os\u00f3b, zamiast samemu je pope\u0142nia\u0107. 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