CASE BE STAR Creation of naming, logo and SMM promotion of the cosmetics store “BE STAR” Task Create a brand name and logo. Produce printed promotional and image products. Promote Facebook and Instagram social media pages Decision The concept behind the name creation was to maintain uniqueness and association with what the customer will experience […]
Marketing trends in 2024 from Kantar Kantar, a leading marketing analytics and data company, has presented its vision of marketing trends for 2024. In the report, experts analyzed macro trends covering global economic changes, social transformations, and technological innovations, as well as micro trends related to consumer behavior and new communication methods. Marketers are advised
Trends in reputation management that brands should consider this year Marketers who know modern methods of managing brand reputation can: Solve a number of problems in advance. Utilize the potential of digital media. To create and maintain a positive image of our clients on the Internet. 14 members of the Forbes Agency Council, a community
Trends in reputation management that brands should consider this year Read More »
What is SEO optimization? Today, Google search is key for users around the world looking for information, and stories about the end of the Google universe are far from true. Even with the latest technology and growing competition, Google continues to improve, using artificial intelligence to improve the quality of search results. This means that
Brand promotion in tiktok TikTok is one of the fastest growing social networks in the world, gaining popularity among users from different countries. Its active growth is year-on-year, which indicates a great interest of the community in this platform. In today’s world, TikTok has become a tool for popularizing business. It successfully uses both paid
Website development for business Modern business is impossible without an online presence. Digital space has become a key component of the development strategy, and the creation of a website is an essential element of the company’s competitiveness. It is a virtual showcase where customers can find all the information they need about products and services.
Yulia Shandra, founder of the marketing agency TOP DIGITAL, is a speaker at the training “Prospects for digital professions” “He who owns the information owns the world” – Winston Churchill’s famous words are more relevant than ever in today’s world, where information is a strategic resource and its proper use is becoming a profession in
Targeted advertising: why it is needed, how it is set up and works By the end of 2023, the number of mobile subscribers had grown to 5.7 billion, accounting for 71% of the world’s population. Approximately 4.8 billion of them have social media accounts as of April 2023. How do you find a client among
Targeted advertising: why it is needed, how it is set up and works Read More »
Viral marketing: how it works Any company is interested in creating a strategy to ensure that advertising affects people so that they not only accept the idea of a product, but also actively participate in its dissemination. However, not everyone manages to achieve this goal. What is the secret of success? Every entrepreneur wants to
Lead generation: the way to a successful business What is lead generation? Lead generation is a key process for the successful operation of any business. This is a strategy for attracting potential customers, which aims to obtain their contact information for further interaction and conversion into real customers. According to research, most marketers consider lead
Lead generation: the way to a successful business Read More »
Link building: what it is and how to do it right In the world of SEO, where search engines are constantly improving their algorithms, quality links remain one of the most important currencies. That is why the link buildingprocess is becoming a key tool for successful website promotion on the Internet. Why do you need
Link building: what it is and how to do it right Read More »
White Paper (ebook): how to use it in marketing White paper is an electronic book (brochure) in PDF format. As a rule, the length of such a brochure does not exceed 30 pages. The company uploads such a brochure with valuable information to its website without advertising for the target audience for free distribution. The
Marketing agency “TOP DIGITAL” is a sponsor of the festival of consciousness development “Live” On February 17-18 and 24-25, in the city of Kyiv. Vinnytsia’s ORIGAMI development center hosts the Live Festival of Consciousness Development. “TOP DIGITAL is a sponsor of this large-scale event. This weekend, TOP DIGITAL founder Yulia Shandra and her colleagues attended
We became speakers for students of IT Step Academy: teaching yourself is a noble cause, but it is much more noble to teach others This weekend, TOP DIDGITAL founder Yulia Shandra and marketing analyst Anna Slobodianiuk had the opportunity to speak to students at the invitation of the IT Step computer academy. It is always
What is SEO promotion? Check out our article to get all the basic information about search engine optimization (SEO). We explain what SEO means, what benefits it brings, and what methods of online promotion exist. You can also learn how to do SEO yourself. Search Engine Optimization (SEO) is a set of methods and technologies
Top website design trends for 2024 Due to technological progress, web design is constantly evolving and developing. In different directions. The industry is constantly coming up with new ideas and innovations, using animation, interactivity, and immersion to bring desired concepts to life. Let’s take a look at the key web design ideas for 2024. It
