What kind of product description do we offer our customers?

A good text about a product or service is one of the most popular genres of modern copywriting. In our texts, we always pursue two goals: to inform and convince the client. Today, neuromarketing experts are convinced that almost all purchasing decisions are dictated by emotions in one way or another. However, we do not limit ourselves to eloquence in the texts we create, but keep a balance between arguments and emotions.

Our principles:

1. Write for specific people, not for the crowd

We focus on the specific problems and desires of your target audience, and that's why our texts are interesting to people. For example, it can be high-quality sportswear for those who want to achieve the best results, eco-friendly baby blankets for parents who care about their child's healthy sleep, or lactose-free ice cream for people with specific dietary needs.

2. Sharing sensual experiences

Reading our texts, a person plunges into the world of sensations, unpredictable and rich experience. Every touch, sound, smell, and taste become part of an unforgettable palette of impressions. The texts reveal the shades of life that will be revealed as soon as the resulting product is used in everyday life. We can convey both the language of luxury and privilege.

3. Do not use clichés and empty phrases

Our texts do not use trite phrases such as "state-of-the-art research", "top-notch" or "exceptional quality". We think about what message the client wants to convey and formulate it with great precision.

4. Write in a style that matches the product

We do not confuse styles and do not endow goods and services with qualities they do not possess. Our product descriptions are easy to understand and informative.

5. Use sensory words that catch the eye

We like to use catchy descriptions, such as "Rich velvety flavor, gently melting in your mouth, handmade chocolate mousse containing 60% natural cocoa" rather than just "chocolate mousse." This detailing of taste, aroma, and texture can activate certain areas of the brain known as the somatosensory cortex. We make an effort to ensure that our descriptions evoke vivid images in the somatosensory cortex of our customers.

6. Create a time limit

Haste and limited quantities cause consumers to fear missing out on an important opportunity and encourage them to make a purchase. For example, if you are worried that the gift you want might not be available in the store even shortly before the holidays, the message "only 9 units left" will be an additional impetus for you to make a decision immediately.

7. We tell about those who create the product

This way, the product becomes popular. For example, if the product is a farm product, we are ready to tell you about the identity of the farmer who made it.

8. We work with reviews

Even negative reviews of your product can be turned into a benefit in our texts. You probably already have reviews and ratings of your product or service. Do we use them to improve product descriptions? For example, if a customer writes: "I am concerned about whether the drone will be able to fly to my neighbor's yard," we add the following to the product description: "Are you worried about the possibility that the drone will run out of power early and fall? Don't worry, thanks to the lithium-ion battery, it will easily fly over your neighborhood, providing a reliable and long-lasting flight!"

9. We will update the description in connection with current events

It can be the latest national or local news that will draw attention to your product or service.