The concept behind the name creation was to maintain uniqueness and association with what the customer will experience as a result of interacting with the brand. Out of six options considered, the name “BE STAR” was chosen.
Translated from English, “Be a star” – this is how people feel, confident, easy and radiant, who take care of their body, using high-quality products from world-renowned manufacturers.

The colors and elements of the logo emphasize the meaning of the naming and are associated with naturalness, naturalness, and concise perfection. Such a style is correctly and accurately perceived by the brand’s target audience, attracts attention, and is memorable.

We designed a sign with the logo and stickers for product packaging for placement in the showroom.

SMM promotion of the multi-brand cosmetics store “BE STAR” began with an introduction to the product line.

Next, we:
– created a content strategy
– thought out the presentation of photos and videos for each of the brands and products presented in “BE STAR”
– prepared shooting scenarios
– chose a photo studio
– carried out professional photo and video shooting
– created cycles of stories, posts and video reels
– launched a raffle
– set up targeted advertising