Task
Create an online store in Ukrainian and English. Provide comprehensive SMM brand promotion on social networks Facebook and Instagram. Create product presentations for entering the international market.
CASE
Grandma's Lakitky
CREATION OF AN ONLINE STORE AND SMM PROMOTION OF CRAFTS PRODUCTS
The “Grandma’s Hands” brand exudes the kindness and sincerity of grandmother’s traditions. This is what we tried to preserve by creating all the necessary marketing activities.
Solution
To create an online store for the “Grandma’s Lakitka” brand, our IT department processed and supplemented the future TOR, which we received from the customer. Next, we created:
- site structure
- web design
- text writing
- layout and adaptability to computers and mobile devices
- site testing
To maintain a uniform style and conciseness of the online store, we took product photos and used the photos taken to post on the site.
A content strategy was developed for SMM promotion of Facebook and Instagram profiles, which provided for:
- creating content plans
- selecting bloggers and writing scripts for them
- creating and posting story designs
- writing posts
- editing video reels
- publication of materials, according to content plans
Since the brand’s production is located in Lutsk, and “TOP DIGITAL” is in Vinnytsia, the customer sent the products for photo and video shooting by delivery service.
The shooting took place in photo studios and at atmospheric locations with beautiful nature, as well as with the involvement of models for conversational videos and atmospheric photos.
The result of comprehensive work on the project was the recognition of the “Grandma’s Arms” brand in all corners of Ukraine.
These are the nice comments we received from customers
Designing stories
Reels design
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