Serious expert blogs require a serious approach to promotion, so we created a concise logo that will be easily perceived by the target audience, as it indicates at first glance what the expert does and what services she can be contacted for.

The use of turquoise, white and dark gray colors in creating the corporate identity makes it easy to get to know the brand and contact it. It symbolizes transparency and care in cooperation.

To create a business card site, our IT department created the terms of reference for the future business card site, and also carried out:

• site structure
• web design
• copywriting
• layout and adaptability to computers and mobile devices
• site testing

Creating a Blog page for a business card site is necessary, since this page should be filled with useful content, thanks to which it will receive new conversions from the search engine and the site will move to the top of the search results.

We started the SMM promotion of the lawyer’s Facebook and Instagram profiles by planning a visual that accurately conveyed the style, approach and expertise.

Professional photography and videography were carried out in a business style. Emphasis on the different emotional states of the expert, work processes, providing online and offline consultations, and a serious approach to work.

The SMM process of promoting lawyer profiles is a constant interaction of SMM specialists and an expert to create each material published on the pages:

• creating a content strategy
• layout of the Instagram profile
• designing highlights
• creating design and posting stories
• designing posts created by a lawyer and posting them in profiles
• setting up targeted advertising