CASE

Grandma's Elbows

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CREATION OF AN ONLINE STORE AND SMM PROMOTION OF CRAFTS PRODUCTS

The “Grandma's Hands” brand exudes the kindness and sincerity of grandmother's traditions. This is what we tried to preserve by creating all the necessary marketing activities.

Task

Create online store in Ukrainian and English. Provide comprehensive SMM brand promotion on social networks Facebook and Instagram. Create product presentations for entering the international market.

Decision

To create an online store for the “Grandma’s Lakitka” brand, our IT department processed and supplemented the future specifications we received from the customer. Next, we created:

  • site structure
  • web design
  • writing texts
  • layout and adaptability to computers and mobile devices
  • website testing

To maintain a uniform style and conciseness of the online store, we photographed the products and used the photos taken for posting on the website.

For SMM promotion of Facebook and Instagram profiles, a content strategy was developed, which provided for:

  • creating content plans
  • selecting bloggers and writing scripts for them
  • creating and posting stories designs
  • writing posts
  • video reels editing
  • publication of materials according to content plans

Since the brand's production is located in Lutsk, and “TOP DIGITAL” is in Vinnytsia Oblast, the customer sent the products for photo and video shooting by delivery service.

The filming took place in photo studios and at atmospheric locations with beautiful nature, as well as with the involvement of models for conversational videos and atmospheric photos.

The result of comprehensive work on the project was the recognition of the “Grandma's Ladles” brand in all corners of Ukraine.

logo lakitky

These are the nice comments we received from customers

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Дизайн без назви (2)

Designing stories

Reels design

To order “TOP DIGITAL” services

Find out more about the “TOP DIGITAL” team HERE

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