
Task
Create a logo based on the customer’s concept, drawn by hand. Create a website and provide comprehensive SMM promotion. Create a design for business cards, flyers, and a banner for participation in an event in support of Ukraine.
The use of the logo in the corporate style has several options, which we have written down and depicted in the logobook.
Laconic and stylish, with an accent maple leaf (which is depicted on the Canadian flag) instead of a dot above the letter “i”, is directly associated with Canada.
In the name, the first letters ES are the initials of the brand founder Evelina Shatilova, immigration – immigration, in the logo combination it is easily clear that we are talking about immigration to Canada.
In accordance with the corporate style, according to the customer’s specifications, we created a website with convenient functionality and feedback forms. The site is adapted for use on a computer and mobile devices. Light background, headings, fonts make it easy to perceive information. Professional photos of the founder make it possible to see who potential clients will be dealing with when ordering services and how the service provision process goes.
Professional photography was carried out in Canada using our script and references.
The finished photos were used to design the profile style of pages on social networks, to create designs for posts and to design stories.
Since the client’s blog is expert, the posts and source information were provided by her, our task was to place marketing accents, adhere to the style and adapt the information to be understood by the target audience.
The SMM promotion complex included the following tasks:
The corporate style of the “ES IMMIGRATION” brand was maintained not only in online promotion.
For offline promotion and improvement of the brand image, we created the design of business cards, booklets and a banner, with which the customer participated in events held in support of Ukraine.
Our designers adhered to the corporate style of printed advertising products and fully prepared for printing layouts of business cards, booklets, and banners, which were printed directly in Canada.










